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Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Einsatzfelder von Location Based Services im B2C Marketing
Autor:in:
Reinhard Ekker (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3,0
Price:
US$ 39.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
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US$ 36.99
Erfolgreiches Social Media für Kunstgalerien
Autor:in:
Charlotte Valentin (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 31.99
Kundenbindungsmanagement internationaler Fluggesellschaften
Eine Analyse von Frequent Flyer Programmen in der Aviation-Branche
Autor:in:
Jan Pohlkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Cause-related Marketing Kampagne
Ihr Beitrag im Hinblick auf die Aufwertung eines Unternehmensimage
Autor:in:
Stefanie Kruse (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Ethno-Marketing in der Versicherungswirtschaft
Marktanalyse und Online-Marketingstrategie
Autor:in:
BBA Amanda Williams (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 34.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 31.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
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US$ 44.99
Chancen im Kleinen - Marktnischen als Wachstumsstrategie mit Zukunft am Beispiel der Automobilindustrie
Autor:in:
Thomas Meyer (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
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US$ 36.99
Einsatzpotenziale des Guerilla Marketing in KMU. Eine Marketing-Kampagne für einen Optiker
Autor:in:
Tobias Pieper (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
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Customer Experience Management als Baustein für exzellente Kundenzufriedenheit
Autor:in:
Markus Pavlis (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,7
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Realität und Anspruch des Stadt- und Regionalmarketings unter besonderer Berücksichtigung der Stadt Köln
Autor:in: Anonymous
Category:
Master's Thesis , 2011 , Grade: 3,0
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US$ 31.99
Moderne Mittel der Kommunikationspolitik zwischen Unternehmen und Kunden – sind sie noch kreativ?
Autor:in:
Regina Karl (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,2
Price:
US$ 31.99
Der Perceived Value von Services im Retail Banking
Eine kausalanalytische Studie zur Identifikation von Einflussfaktoren
Autor:in:
Andrea Katharina Körner (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 41.99
Der Einsatz von Suchmaschinenmarketing als Instrument zur Neukundengewinnung bei internetbasierten Serviceleistungen am Beispiel FRESH Professional Services V.O.F.
Autor:in:
Tilman Schulz (Author)
Category:
Master's Thesis , 2010 , Grade: 2,1
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US$ 36.99
Die Bedeutung des Eventmarketing als Live-Kommunikationsinstrument der Zukunft
Autor:in:
Christian Baumann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Co-Branding als Internationalisierungsstrategie
Dargestellt am praktischen Beispiel von Milka in Spanien
Autor:in:
Ulrike Paul (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Efficient Consumer Response der Zweiten Generation - Werdegang eines Strategiekonzeptes auf dem Weg zu nachhaltiger Kundenorientierung
Autor:in:
Diplom-Wirtschaftspsychologin Katrin Nottmeier (Author)
Category:
Diploma Thesis , 2006 , Grade: 1.7
Price:
US$ 31.99
Talent Relationship Management
Ein innovatives Instrument der Beziehungspflege zu High Potentials im Personalmarketing
Autor:in:
Carolin Bruckner (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Sozialtechnische Gestaltung von Internetauftritten für starke Marken
Wirkungen personalisierter Internetauftritte
Autor:in:
Christian Salzmann (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 36.99
Unternehmens-Weblogs als Instrument zum Aufbau von Konsumentenloyalität
Eine empirische Untersuchung von nutzerorientierten Weblog-Qualitätsfaktoren
Autor:in:
Ingo Haupt (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Faktoren des Multi-Channel-Marketing
Am Beispiel der Weinbranche
Autor:in:
Dominik Menk (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Presse- und Öffentlichkeitsarbeit für Gartenschauen am Beispiel der Landesgartenschau Winsen (Luhe) 2006
Strategische und operative Handlungsempfehlungen
Autor:in:
Diplom-Kaufmann Markus Steinbrück (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Kundenbindung und Kundengewinnung bei Banken: "Erlebnisbanking" als Strategie?
Autor:in:
Martina Darda (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
Planung - aber warum? Eine Analyse von Erfolgsauswirkungen der operativen Planung
Autor:in:
Christian Niederauer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Kundenintegration im Key Account Management
Autor:in:
Dipl.-Kfm. (FH) Uwe Schindler (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value
Autor:in:
Nina Halaczinsky (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Evaluierung von Win-Win-Situationen in der Möbelproduktion durch Ökologisches Design
Autor:in:
Michael Maier (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Eventmarketing. Ein effektiverer Weg der Konsumentenansprache?
Autor:in:
Timm Ahfeldt (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Chancen und Entwicklungen von Product Placement in Computerspielen
Autor:in:
Andreas von Grabowiecki (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 33.99
Möglichkeiten und Grenzen des Online-Marketings und -Vertriebs für Gründungsunternehmen
Autor:in:
Dipl. Oec. Christine Halt (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Marketingkonzept für den Radonstollen in Bad Kreuznach
Autor:in:
Dipl. Betriebswirtin Christina Pulcher (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
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US$ 39.99
Der Zahnarzt als Unternehmer. Kundenbindung durch Beziehungsmarketing.
Autor:in:
Diplom-Betriebswirt FH Benjamin Kuffer (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Der Wellness-Trend, Vertriebswege von touristischen Dienstleistungen auf dem Wellness-Markt im Zuge des Trends
Autor:in:
Bastian Bunge (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 33.99
Weiterbildung für Fach- und Führungskräfte in der Energiewirtschaft
Autor:in:
Saskia Erdmann (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Sponsoring. Neue Wege der Zusatzfinanzierung im Eventmarketing
Autor:in:
Mag. Markus Priester (Author)
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 36.99
Sponsoring-Controlling: Möglichkeiten der Erfolgskontrolle
Autor:in:
Steffen Horst (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Steuerung der Markenpersönlichkeit. Auswirkungen von Marketingmaßnahmen auf das Ansehen der Marke McDonald`s
Autor:in:
Nina Frickhofen (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Event-Marketing im Rahmen integrierter Kommunikation
Autor:in:
Thorsten Brehm (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 44.99
Marktzutrittsentscheidung im Rahmen einer Produktdiversifikation, dargestellt an einem mittelständischen Zulieferer der Automobilindustrie
Autor:in:
Christian Ubben (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 32.99
Einsatz und Kontrolle von Kultursponsoringmaßnahmen in der unternehmerischen Marketing-Kommunikation
Autor:in:
Christoph Streichsbier (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,3
Price:
US$ 32.99
Werbewirkungskontrolle von Werbesendungen - dargestellt am Beispiel der Zimmerei Pöppl GmbH
Autor:in:
Reinhilde Pöppl (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 44.99
Öko-Strategien im vertikalen Marketing - Beispielhaft verdeutlicht am Möbelmarkt
Autor:in:
Marco Luthe (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,0
Price:
US$ 36.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
Autor:in:
Anthony Vu (Author)
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Daniel Bo (Author)
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Joseph Brooks (Author)
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Victoria Cheng (Author)
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Melody Tsang (Author)
Category:
Master's Thesis , 2012 , Grade: A-
Price:
US$ 33.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
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Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
China’s Water Service Market
Opportunities and Pitfalls for German Companies
Autor:in:
Jan Hutterer (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0 A
Price:
US$ 36.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Autor:in:
Judith Hoffmann (Author)
Category:
Master's Thesis , 2005 , Grade: 60%
Price:
US$ 36.99
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Autor:in:
Natalia Magiati (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Internet marketing via search engines with an emphasis on platforms and pay-per-view portals
Autor:in:
Dominik Multhaupt (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 32.99
Drivers and Inhibitors for Diffusion of Electronic Commerce with Reference to Germany
Autor:in:
Yanhui Zhang (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Exploring customer attitudes on BMW
A case analysis
Autor:in:
Marion Maguire (Author)
Category:
Master's Thesis , 2004 , Grade: A (1.0)
Price:
US$ 36.99
Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA
Autor:in:
Michael Henschke (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3 (B)
Price:
US$ 36.99
eCommerce for Financial Institutions in Germany and the USA
Autor:in:
Klaus Schmidt (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3 (A)
Price:
US$ 36.99
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