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Public Relations: Ein Konzept zur Planung, Realisierung und Erfolgskontrolle am Beispiel von McDonald‘s
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Research Paper (postgraduate) , 2011 , Grade: 1,2
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Research Paper (postgraduate) , 2015 , Grade: 2
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E-Mail Response Management (ERM) & Multichannel-Systeme. Einsatzbereiche, Funktionen und Optimierungsansätze im webbasierten Kundenservice
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