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Celebrity Endorsements: Theoretical Explanations of Meaning Transfer - and Schema-based-Models - Recent Developments
Autor:in:
Matthias Röderstein (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme
Autor:in:
Peter Latzke (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 17.99
Electronic Payment
Welche Faktoren beeinflussen Veränderungen im Zahlungsverhalten der Konsumenten?
Autor:in:
Stefan Bauert (Author)
Category:
Seminar Paper , 2008 , Grade: 5.0
Price:
US$ 17.99
Wirksamkeit des Kundenbindungsmanagements
Autor:in:
Diplom-Kauffrau Viktoria Groß (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Tourismusmarketing: Besonderheiten des Bahn- und Flugtouristik-Marketing
Autor:in:
Dipl.-Hdl. Erna Müller (Author)
Category:
Term Paper , 2007 , Grade: 2,5
Price:
US$ 17.99
Das Rapport-Konzept als theoretischer Ansatz zur Fundierung eines nachhaltigen Beziehungsmanagement
Überblick, kritische Würdigung und Akzentuierung der konkreten Gestaltungsempfehlungen für die unternehmerische Praxis
Autor:in:
Anne In der Stroth (Author)
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Das Konstrukt Markenloyalität vor dem Hintergrund unterschiedlicher Zielgruppen
Theoretische Fundierung, empirische Befunde und Implikationen für das Marketing
Autor:in:
Dipl. Kaufmann Thomas Jäckel (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Podcast als Kommunikationsinstrument
Möglichkeiten und Grenzen aus Unternehmenssicht
Autor:in:
Ulrike Paul (Author)
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 17.99
Analyse und Optimierungsmöglichkeiten des Messekonzeptes auf Touristikmessen am Beispiel des Visit USA Committee Germany e.V.
Autor:in:
Julia Großmann (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 16.99
Nachhaltigkeitsberichterstattung
Perspektive - Public Relations
Autor:in:
Katharina Hetze (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 17.99
Vertrieb in Dienstleistungsunternehmen im Bereich der Versicherungsdienstleistungen
Autor:in:
Gunnar Levknecht (Author)
Category:
Research Paper (undergraduate) , 2004 , Grade: 1,7
Price:
US$ 17.99
Seniorenmarketing: Anwendungsfälle und Probleme bei Dienstleistungen für Senioren
Autor:in:
Steffen Meyer-Feldmann (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,7
Price:
US$ 17.99
Neuromarketing. Modernes Markenmanagement für Luxusgüter
Autor:in:
Diplom Kaufmann Univ. Patrick Metz (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Virales Marketing und private Kommunikation im WWW
Autor:in:
Josef Weber (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Unternehmerische Motive sozialer Verantwortungsübernahme im Spiegel empirischer Befunde
Autor:in:
Jan Herrmann (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Erklärung von habitualisiertem Kaufverhalten und Implikationen für das Marketing
Autor:in:
Nicolai Mössbauer (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Instrumente des Eventcontrolling - Volkswirtschaftliche Auswirkungen von Events
Autor:in:
Armin Bieler (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
Price:
US$ 18.99
Bedeutung der Marke für die Generation 50+
Gibt es noch Chancen, Markenimages zu verändern oder erfolgreich neue Marken einzuführen?
Autor:in:
Christian Steinmetz (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 36.99
Die Sinustypologie als Instrument der Marktsegmentierung. Darstellung und Kritik
Autor:in:
David Blunck (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 0.99
Verfahren zur Analyse der Kaufentscheidung
Autor:in:
Gerhard Wagner (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Die Einbindung des Direct Marketing in die Integrierte Kommunikation
Autor:in:
Mario Schwertfeger (Author)
Category:
Seminar Paper , 2007 , Grade: 2,3
Price:
US$ 17.99
Internet als Direktvertriebstool im Touristikmarkt
Autor:in:
Jens Rabien (Author)
Category:
Seminar Paper , 2006
Price:
US$ 18.99
Die Veränderung der Preistransparenz durch die Nutzung des Internet
Darstellung und kritische Analyse ausgewählter Gestaltungsansätze
Autor:in:
Dr. Stefan Sedlmaier (Author)
Category:
Seminar Paper , 2006 , Grade: Seminarschein 2,7
Price:
US$ 18.99
Strategische Marktanalyse des deutschen Marktes für europaweite Privatflugreisen
SWOT Analyse
Autor:in:
Dipl. Ing., Dipl. wirt. Ing. Dirk Holzem (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Qualitätszertifikate für Krankenhäuser als Instrumente zur Differenzierung - Wettbewerbsvorteile durch Differenzierung?
Autor:in:
Moritz Blömer (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
Price:
US$ 18.99
Golftourismus Zielgruppen, Möglichkeiten und Probleme für Anbieter des Golfsports - Destinationsmanagement und Golftourismus
Autor:in:
Alexander Hettich (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Humor als Konkurrenzvorteil - Theorie und Anwendung
Autor:in:
Jennifer Bodis (Author)
Category:
Seminar Paper , 2006 , Grade: 2,7
Price:
US$ 17.99
Erfolgsfaktoren von Luxusmarken. Theorie und Umsetzung
Autor:in:
Stefan Haggenmüller (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Entrepreneurial Branding: Markenaufbau durch Markierung und Kommunikation mit besonderem Fokus auf das E-Entrepreneurship
Autor:in:
Christian Gallmeister (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Die Bedeutung unterschiedlicher Vertriebskanäle im internationalen Luftfrachtmarkt - eine Analyse unter besonderer Berücksichtigung der Transaktionskostentheorie
Autor:in:
Peer Naubert (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,3
Price:
US$ 18.99
Preismanagement - Auktionen
Autor:in:
Matthias Kirschner (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,30
Price:
US$ 18.99
Der Einfluss virtueller Communities auf die Kundenbindung
Autor:in:
Ulrike Ditzel (Author)
Category:
Seminar Paper , 2005 , Grade: 2,7
Price:
US$ 17.99
Besonderheiten der Generation 55+ - Eine kritische Diskussion vor dem Hintergrund des CLV Konzeptes
Autor:in:
Frederik Böttcher (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Einfluss des Betriebsformats auf die Zahlungsbereitschaften für Hersteller- und Handelsmarken
Autor:in:
Joseph Cho (Author)
,
Chris Berneiser (Author)
,
Daniela Seidel (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung des Designs bei der Einführung von Produktinnovationen
Autor:in:
Sandra Köbbel (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 17.99
Die Bestimmung von Preis- und Mengenprämien mittels Choice based Conjoint
Autor:in:
Hanna Busemann (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 17.99
Senioren-Marketing
Autor:in:
Markus Sturm (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 17.99
Aktuelle Erklärungsansätze des Konsumentenverhaltens und deren spezielle Betrachtung in Krisensituationen von Marken bzw. Unternehmen
Autor:in:
Ursula Menhart (Author)
Category:
Seminar Paper , 2003 , Grade: 2,7
Price:
US$ 18.99
Aussagewert der Principal-Agent-Theorie für die Beschreibung, Erklärung und Steuerung von Kundenbeziehungen
Autor:in:
Dipl.-Kffr. Nadine Wolf (Author)
Category:
Seminar Paper , 2006 , Grade: 1,9
Price:
US$ 18.99
Konsumgütermarketing - wie kann ich mit dem Einsatz neuer Medien das Kundenmanagement verbessern und meine Abghängigkeit von Handel und Wettbewerb verringern?
Autor:in:
Stefan Haggenmüller (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 18.99
Kundenbindung und Profit: Wann zahlt sich Kundenbindungsmanagement aus? Eine kritische Analyse
Autor:in:
Detmar Powilleit (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,7
Price:
US$ 18.99
Globale Markenführung
Autor:in:
Marlies Franzen (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Modellierung und Schätzung von Responsefunktionen
Autor:in:
Alexander Bierbach (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Gestaltung der Produkt- und Markenkontrolle
Autor:in:
Diplom-Kaufmann Steffen Ehrmann (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 20.99
Die Bedeutung von Mutual Knowledge in virtuellen Teams und die Einsatzmöglichkeiten von Emoticons
Autor:in:
Philipp Schmidt (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Informationsquelle Verkaufsgespräch
Autor:in:
Markus Ebert (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 18.99
Warentesturteile als Signal zur Qualitätsbeurteilung von Produkten
Autor:in:
Mandy Heidinger (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 17.99
Anwendungsmöglichkeiten und Grenzen der Nutzung von Furchtappellen in der Werbung
Autor:in:
Florian Riedel (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Bestimmung des Markenwertes mittels Conjoint-Analyse im Finanzdienstleistungssektor
Autor:in:
Mareike Wolf (Author)
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 18.99
Analyse möglicher Einflussfaktoren auf den Erfolg
Autor:in:
Elisabeth Utermark (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 0.99
In- versus Out-Supplier Marketing
Darstellung möglicher Marketingmaßnahmen für In- und Out-Supplier
Autor:in:
Nikos Kalitta (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
Price:
US$ 18.99
Ziele und Möglichkeiten des Einsatzes von Key Account Managern
Autor:in:
Dipl.-Kff. (FH) Michaela Grell (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 16.99
Kommunikationspolitik in einem multikulturellen Umfeld: Implikationen internationaler Unternehmenstätigkeit für das Sponsoring am Beispiel der Sportartikelindustrie
Autor:in:
Thomas Duda (Author)
Category:
Seminar Paper , 2003 , Grade: 2,3
Price:
US$ 17.99
Wirkungsanalyse von Bannerwerbung im Internet
Autor:in:
Philipp Meyer-Galow (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
Price:
US$ 18.99
Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Stefan Boländer (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Ethnomarketing: Die Bedeutung der Kultur für das Konsumentenverhalten ethnischer Gruppen
Autor:in:
Dipl.-Kfm. Benjamin Brauer (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 18.99
Entscheidungsunterstützung bei der Außendienstplanung
Autor:in:
Jan Petermann (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Nina Schach (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Dimensionen des Werbeerfolgs und Methoden seiner Messung
Autor:in:
Markus Klaus (Author)
Category:
Seminar Paper , 2004 , Grade: 2,3
Price:
US$ 17.99
Aktuelle Relevanz der generischen Wettbewerbsstrategien nach Porter
Autor:in:
Christian Niederauer (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 18.99
Relationship vs. Transaction Banking: Der Einfluss von Wechselkosten und sinkender Kundenloyalität auf die Gestaltung der Kundenbeziehungen aus Sicht von Universalbanken
Autor:in:
Oliver Polke (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 18.99
E-Mail an Dich - Versuch der Konzeption eines Modells zur Erklärung des Zustandekommens und Erfolges von virtuellen Communities
Autor:in:
Oliver Langner (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 18.99
Die Umweltanalyse als Ausgangspunkt im Internationalen Marketing, dargestellt am Beispiel der Slowakei
Autor:in:
Sebastian Bone (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 18.99
Darstellung und kritische Diskussion unterschiedlicher Bilanzierungsansätze des Markenkapitals im internationalen Vergleich
Autor:in:
Volkher Blaich (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 18.99
Der sozial-ökologische Warentest und die Beurteilung durch österreichische Unternehmen
Autor:in:
Mag. Dr. Sigrid Quendler (Krimmer-Quendler) (Author)
Category:
Seminar Paper , 2003 , Grade: Gut
Price:
US$ 16.99
Beobachtung und Befragung im Rahmen der Internet-Marktforschung
Autor:in:
Nicolaus Pham (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,0
Price:
US$ 18.99
Politik als Produkt. Implikationen für die Vermarktung von Parteien
Autor:in:
Vera Kubiack (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Widerstände im eBusiness bei B2B-Kunden
Autor:in:
Wilhelm Dyckerhoff (Author)
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 1,3
Price:
US$ 18.99
Zur Unterstützung von Category Management durch das Internet: Evaluation der Möglichkeiten
Autor:in:
Grischa Pollmeier (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 18.99
Trendforschung als Bestandteil der Marketingforschung
Autor:in:
Tobias Beetz (Author)
Category:
Seminar Paper , 2004 , Grade: offen
Price:
US$ 17.99
Kulturelle Charakteristik Russlands und Besonderheiten der Geschäftsbeziehungen zwischen Russland und Deutschland
Autor:in:
Claus Hertle (Author)
Category:
Seminar Paper , 2002 , Grade: 2,0
Price:
US$ 18.99
Die Bedeutung von Markenallianzen im Internationalen Marketing
Autor:in:
Ines Michi (Author)
Category:
Seminar Paper , 2003 , Grade: 2,7
Price:
US$ 18.99
Der Kundenclub
Autor:in:
Simone Werner (Author)
Category:
Seminar Paper , 2004 , Grade: 1
Price:
US$ 18.99
Kommerz im Internet - Ist ein Ende der Kommerzialisierung des Internet bereits in Sicht?
Autor:in:
Rainer Stahlmann (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 18.99
Markenmanagement einer Dienstleistungsmarke - Der Wandel von Viag Interkom zu O2
Autor:in:
Tanja Zimmermann (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2
Price:
US$ 18.99
Der Lebensmitteleinzelhandel und seine Potentiale
Autor:in:
Thomas Bruening (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
Price:
US$ 17.99
Möglichkeiten und Grenzen der Integration von Kunden in den Prozess der Dienstleistungserstellung
Autor:in:
Alex Trimborn (Author)
Category:
Seminar Paper , 2003 , Grade: 2.0
Price:
US$ 0.99
Neue Technologien in der Automobilbranche
Autor:in:
Sven Sieloff (Author)
,
Inka Schneider (Author)
,
Katrin Felsmann (Author)
,
Svenja Reuter (Author)
,
Till Kahnwald (Author)
,
Sebastian Rehm (Author)
,
Mathias Schulz (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 36.99
Wettbewerbsanalyse. Sammlung, Verdichtung, Auswertung und Interpretation von Daten
Autor:in:
Eike-Johanna Böker (Author)
Category:
Seminar Paper , 2002 , Grade: 2,0
Price:
US$ 18.99
Die Lieferantenwahl als Entscheidungsproblem des Großhandels: Normative und deskriptive Analysen
Autor:in:
Klaus-Martin Meyer (Author)
Category:
Seminar Paper , 1996 , Grade: 1,7
Price:
US$ 16.99
Ansätze zur gewinnorientierten Steuerung von Produktinnovationen
Autor:in:
Christoph Luther (Author)
Category:
Seminar Paper , 2003 , Grade: 1.3
Price:
US$ 17.99
Formen und Trends des Below-the-line Marketings
Autor:in:
Boris Hartmann (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 18.99
Gibt es den Primacy-Typ und den Recency-Typ?
Untersuchung von Reihefolgeeffekten bei Selektivfragen
Autor:in:
Diplom-Betriebswirt (FH) Alexander Hörr (Author)
Category:
Seminar Paper , 2003 , Grade: 1,0
Price:
US$ 18.99
Wettbewerbsstrategien von Einzelhandelsunternehmen
Autor:in:
Axel Eberhardt (Author)
,
Christian Oberdieck (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 16.99
Beschwerdecontrolling
Autor:in:
Christian J. Mueller (Author)
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 17.99
Werbung: Fallbeispiel Bosch
Autor:in:
Tino Winges (Author)
Category:
Seminar Paper , 2003 , Grade: 2,7
Price:
US$ 17.99
Der Einfluss unbeobachteter Einflussfaktoren
Autor:in:
Lasse Walter (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,7
Price:
US$ 17.99
Messung und Prognose des Customer Lifetime Value
Autor:in:
Lasse Walter (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 17.99
Entwicklung von Mediaplänen unter Berücksichtigung von Wearout Effekten
Autor:in:
Lasse Walter (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 18.99
Erfolgspotentiale und Grenzen des Kundenbindungsmanagements
Autor:in:
Christian Jenewein (Author)
Category:
Seminar Paper , 2002 , Grade: 2,0
Price:
US$ 18.99
Das Kreislaufwirtschaftsgesetz als rechtlicher Rahmenfaktor für das ökologieorientierte Marketing
Autor:in:
Oliver Bartsch (Author)
Category:
Seminar Paper , 2002 , Grade: Gut
Price:
US$ 18.99
Handelsmarketing: Gegenstand und Besonderheiten am Beispiel von Edeka
Autor:in:
Yvonne Kasten (Author)
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 17.99
Dienstleistungsqualität - Dimensionen, Involvement des Käufers, Probleme und Lösungskonzepte
Autor:in:
Diplom-Kauffrau Tanja Hellmig (Author)
Category:
Seminar Paper , 2002 , Grade: 1,7
Price:
US$ 0.99
Sportsponsoring - Einsatzmöglichkeiten für ein Unternehmen der Modebranche am Beispiel der Hugo Boss AG, Metzingen
Autor:in:
Andrea Ruhland (Author)
,
Jutta Huber (Author)
Category:
Seminar Paper , 2000 , Grade: 1,7
Price:
US$ 17.99
Die Rolle des Design-Manangements im Unternehmen
Autor:in:
Andrea Ruhland (Author)
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Die Entstehung von Institutionen in Käufer-Verkäufer-Beziehungen: Die evolutionistische gegenüber der konstruktivistischen Perspektive
Autor:in:
Harald Ebner (Author)
Category:
Seminar Paper , 2001 , Grade: 1,0
Price:
US$ 17.99
Auktionen und Versteigerungen unter besonderer Berücksichtigung moderner Kommunikationsmittel
Autor:in:
Markus Bratke (Author)
Category:
Seminar Paper , 2002 , Grade: unbenotet
Price:
US$ 0.99
Vertrauen versus Verträge in Geschäftsbeziehungen
Ein Überblick aus dem Jahr 2001
Autor:in:
Frank Rottländer (Author)
Category:
Seminar Paper , 2001 , Grade: 2.4
Price:
US$ 18.99
Erfolgskontrolle für Below-the-line Instrumente
Autor:in:
Eric Matthes (Author)
Category:
Seminar Paper , 2002 , Grade: 2,3
Price:
US$ 0.99
CRM und eCRM - Definitionen, Abgrenzungen und Techniken
Autor:in:
Robert Fritz (Author)
Category:
Seminar Paper , 2001 , Grade: 2.0
Price:
US$ 0.99
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