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Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
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US$ 18.99
Roadmaps und die Reaktion auf Technologien, die außerhalb der Kernkompetenzen liegen
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Christian Bauer (Author)
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Seminar Paper , 2006 , Grade: 2,0
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Die Zielgruppe 50plus - Ergebnisse und Prognosen der Kaufverhaltensforschung und bsph. Reaktionen des Produktmarketings
Autor:in:
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Term Paper , 2003 , Grade: 1,0
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Auswirkungen des Bestellerprinzips im Vermietungsbereich. Analyse und Reaktionen des Marktes
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Mirijam Kronwitter (Author)
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Research Paper (undergraduate) , 2017 , Grade: 3,0
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Psychobiologische Verfahren und ihre Kritik
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Ingrid Forster (Author)
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Term Paper , 2010 , Grade: 1,3
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Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
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Katharina Loos (Author)
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Bachelor Thesis , 2013 , Grade: 2,0
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Fundierung von fairem Verhalten in Unternehmen-Kunde-Beziehungen
Autor:in:
Eva Hahne (Author)
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Diploma Thesis , 2009 , Grade: 1,3
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Schätzung von Response-Funktionen auf Brick-Ebene
Autor:in:
Daniel Schultz (Author)
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Term Paper (Advanced seminar) , 2007 , Grade: 2,3
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Terror und Konsum - Theoretische Erklärungsversuche für die Veränderung des Konsumentenverhaltens vor dem Hintergrund von terroristischen Anschlägen
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Thomas Niehaus (Author)
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Diploma Thesis , 2004 , Grade: 2,3
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Das Mailing als Verkaufsinstrument für das Direktmarketing
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Stephanie Münzer (Author)
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Term Paper , 2002 , Grade: 1,5
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Neues Verkäuferverhalten. Warum lehnen Vertriebsmitarbeiter Technologien ab, die ihre Effektivität bei der Informationsverarbeitung steigern?
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Seminar Paper , 2022 , Grade: 1,0
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Marketing als betriebliche Funktion
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Project Report , 2021 , Grade: 1,0
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Der Kaufprozess im E-Commerce anhand des SOR-Modells
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Damian Gibala (Author)
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Term Paper , 2014 , Grade: 1,7
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Krisenkommunikation und Krisenmanagement bei der PepsiCo
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Term Paper , 2019 , Grade: 1,3
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Der Einfluss von Emotionen auf die Kundenzufriedenheit
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Term Paper , 2016 , Grade: 1,8
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Die Customer Journey. Wessen Reise ist das eigentlich?
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Chantalle Mertens (Author)
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Seminar Paper , 2018 , Grade: 1,0
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Flashmob-Marketing. Möglichkeiten und Grenzen
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André Lewrentz (Author)
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Term Paper , 2012 , Grade: 2,0
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Klassische und instrumentelle Konditionierung in der Werbung. Wie werden die Emotionen der Rezipienten beeinflusst?
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Eduard Fris (Author)
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Term Paper , 2015 , Grade: 2,0
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Abhängigkeit des Konsumverhaltens von äußeren Reizen
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Cassandra Schwerter (Author)
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Term Paper , 2015 , Grade: 1,0
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Die Wahrnehmung von Biowein. Eine Studie zum Verhältnis von Verpackung und Geschmack
Autor:in:
Rudolf Georg Ivancsits (Author)
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Herbert Gartner (Author)
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Clemens Haydn (Author)
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Nicolas Korenika (Author)
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Fariborz Nourani (Author)
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Project Report , 2007 , Grade: 1,0
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Besonderheiten des Dienstleistungsmarketings. Charakteristika und Systematisierung
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Andy Hartrumpf (Author)
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Lisa Staudigel (Author)
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Seminar Paper , 2015 , Grade: 2,0
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"Efficient Consumer Response". Basiskonzepte und Chancen aus Herstellersicht
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Nils Franke (Author)
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Term Paper , 2010 , Grade: 1,3
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Mediale Verbreitung, Charakteristika und Formen des Shitstorm. Am Beispiel der Kampagne Greenpeace vs. Nestle
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Andreas Naber (Author)
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Academic Paper , 2013 , Grade: 1,7
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Die Vorteile eines Elektroautos
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Konrad Sell (Author)
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Academic Paper , 2007 , Grade: 1,15
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Brand Concept Maps. Identifikation und Analyse von Brand Association Networks
Isolation von Alleinstellungsmerkmalen
Autor:in:
Felix Kausmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 18.99
Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
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Master of Arts M.A. International Management Paul Kammerer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
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Gestaltungsmittelanalyse von McDonald’s Psychologische Implikation eines Markenrelaunches
Autor:in:
Sascha Gnoss (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
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US$ 22.99
Kommunikationsoptimierung in sozialen Netzwerken am Beispiel der PR-Krise von Nestlé
Autor:in:
Inessa Koch (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
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US$ 16.99
Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln
Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing
Autor:in:
Samer Hammoud (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Erfolgsfaktoren von internationalen strategischen Allianzen
Autor:in:
Desislava Curto (Author)
Category:
Research Paper (postgraduate) , 2013 , Grade: 1,2
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US$ 6.99
Kundenorientiertes Marketing - Managementinstrumente im Prozess der interkulturellen Öffnung
Autor:in:
Dipl. Sozialarbeiter Michael Rapp (Author)
Category:
Master's Thesis , 2010 , Grade: 1
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US$ 48.99
Das S-O-R-Modell
Prozesse des S-O-R-Modells unter Berücksichtigung von Umweltfaktoren, die Einfluss auf das Kaufverhalten haben können
Autor:in:
Jana Grahmann (Author)
Category:
Term Paper , 2010 , Grade: 1,2
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US$ 14.99
Veränderung des Images der Schweiz zwischen 2007 - 2010 anhand einer statistischen Untersuchung des Länder-, Urlaubsland- und Produktimages der Schweiz
Autor:in:
Christian Wandtke (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
Price:
US$ 17.99
Zielgruppensegmentierung im Marketing – Ziele, Konzept und Umsetzung
Autor:in:
Reiner Prüß (Author)
Category:
Scientific Essay , 2012 , Grade: 2,0
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US$ 16.99
Markenmanagement - DHL im Konzern Deutsche Post World Net
Autor:in:
Nadine Barth (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 17.99
Zeitarbeit in der Hotellerie. Kommunikative Integration der Zeitarbeitnehmer durch Zeitarbeitsfirma und Entleiher
Autor:in:
Olga Risukhina (Author)
Category:
Master's Thesis , 2011 , Grade: 2,3
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US$ 36.99
Einsatz und Wirkung ausgewählter Instrumente des Online-Marketings bei einem Telekommunikationsanbieter
Autor:in:
Philipp Walther (Author)
Category:
Term Paper , 2011
Price:
US$ 0.99
Internationales Marketing-Management
Autor:in:
Carlo Ulbrich (Author)
Category:
Term Paper , 2008 , Grade: 1,5
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US$ 18.99
Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
Eine empirische Studie im Bereich der Automobilbranche
Autor:in:
Dipl.-Ök. Marko Krentz (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
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US$ 36.99
Der Einfluss von Social Sponsoring auf die Corporate Credibility
Theoretische Darstellung und empirische Analyse
Autor:in:
Claus Knoll (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
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US$ 36.99
Testimonials in der Werbung
Autor:in:
Florian Brauße (Author)
Category:
Term Paper , 2010
Price:
US$ 18.99
Verschenkter Umsatz
"Was, das haben Sie auch?"
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
Price:
US$ 3.99
Der Bauch, der vernachlässigte Ratgeber
Ratio allein ist nicht genug
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
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US$ 6.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Einsatzfelder des Database-Marketing in der betrieblichen Praxis
Autor:in:
Dirk Semrau (Author)
Category:
Seminar Paper , 2010 , Grade: 1,7
Price:
US$ 17.99
Bedeutung von Tests bei der Einführung von Produkten
Autor:in:
Mirko Tanjsek (Author)
Category:
Term Paper , 2009 , Grade: 2,5
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US$ 16.99
Konkurrenzanalyse als Navigationssystem
Inwieweit beeinflusst die Konkurrenz die eigene Unternehmensstrategie?
Autor:in:
Anne Leuschner (Author)
Category:
Seminar Paper , 2009 , Grade: 1
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US$ 16.99
Zum Produkt Bionade und seiner Marketingstrategie: Notwendigkeit einer Neustrukturierung?
Eine Case study
Autor:in:
Sven Leichner (Author)
,
Nina Orzall (Author)
,
Sascha Braun (Author)
Category:
Bachelor Thesis , 2009 , Grade: 7,5
Price:
US$ 31.99
Botschaftsgestaltung bei Out-of-Home-Medien - ein instrumenteller Vergleich
Autor:in:
Tim Oppermann (Author)
Category:
Scientific Essay , 2007 , Grade: 2,0
Price:
US$ 17.99
Kommunikationsstrategien im Marketing für die Zielgruppe 50plus
Dargestellt am Beispiel der Automobilbranche
Autor:in:
Kristina Eilemann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Analyse des Bierkonsums in Deutschland – Status Quo und zukünftige Entwicklung
Autor:in:
Vincent Wald (Author)
Category:
Term Paper , 2009 , Grade: 2,3
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US$ 16.99
Revitalisierung von klassischen Luxusparfums am Beispiel des Damenduftes „Opium“ von Yves Saint Laurent
Autor:in:
Kathrin Winkel (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,2
Price:
US$ 17.99
Bedeutung von Codes für die erfolgreiche Markenkommunikation
Autor:in:
Alexander Otto (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,7
Price:
US$ 17.99
Kundenorientierte Produktgestaltung - Theoretische und methodische Grundlagen
Autor:in:
Mag. MBA Karin Sommer (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr Gut
Price:
US$ 36.99
Nutzwertanalyse zur Markteinführung der Dentist Card im Hinblick auf Patienten, Zahnärzte und die Dentallabore
Autor:in:
Jan Wienkötter (Author)
Category:
Intermediate Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 17.99
Kundenzufriedenheit - Bedeutung und Messung
Autor:in:
Carsten Heintze (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,7
Price:
US$ 16.99
Zur internationalen Standardisierbarkeit einer emotionalen Werbung
Autor:in:
Dipl.-Kfm. Benedict Döpfer (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 16.99
Eignung alternativer Kompensationsformen zur Bewältigung von Produktkrisen
Theoretische Erklärungsansätze und empirische Analysen
Autor:in:
Philip Tien (Author)
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 16.99
Strategisches Marketing als Herausforderung für Kulturbetriebe
Autor:in:
Miklós Sirokay (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 17.99
CRM als Marketing-Management-Konzept
Autor:in:
Diplom-Kaufmann, M.A. Marco Alexander Caiza Andresen (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2,0
Price:
US$ 18.99
Emotionale versus informierende Werbung. Vergleich der Wirkungsweise und Eignung
Autor:in:
Milosz Splawinski (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 45.99
Vermarktungsstrategien von Software zur Geschäftsprozessmodellierung
Autor:in:
Bachelor of Science in Information Management Katharina Kruft (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 33.99
Erfolgsfaktoren des Data Mining - Eine theoretisch und empirisch fundierte Studie
Autor:in:
Dipl. Wirt.-Inform. (FH) Timo Wlecke (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 44.99
Anwendungsmöglichkeiten und Grenzen der Nutzung von Furchtappellen in der Werbung
Autor:in:
Florian Riedel (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Strategien für den Einzelhandel im Umgang mit preisagressiven Discountern, 'Geiz-ist-geil' als Herausforderung
Autor:in:
Inkeri Klomsdorf (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,8
Price:
US$ 18.99
Beschwerdemanagement als Instrument der Kundenbindung
Autor:in:
Timo Gröttrup (Author)
Category:
Term Paper , 2004
Price:
US$ 6.99
Möglichkeiten und Grenzen effektiver internationaler Preisstrategien auf Grundlage von Preisstrategien - dargestellt am Beispiel der Fa. Nestle im Ländermarkt Großbritannien
Autor:in:
Christin Werner (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Marktprognose im Doppel- und Reihenhausbau
Autor:in:
Toralf Lindner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Die Auswahl der zu bearbeitenden Auslandsmärkte
Autor:in:
Melanie Berneburg (Author)
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Kommunikationspolitik
Autor:in:
Constance Tretscher (Author)
Category:
Term Paper , 2004
Price:
US$ 17.99
Voraussetzungen und Techniken für Kundenbindungsmaßnahmen
Autor:in:
Alexander Albrecht (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 19.99
Die theoretischen Grundlagen der Werbewirkung anhand verschiedener Ansätze, Theorien
Ergänzung durch Beispiele aus der Praxis
Autor:in:
Stefan Lüer (Author)
Category:
Seminar Paper , 2004 , Grade: 31 von 35 Pkt.
Price:
US$ 18.99
Möglichkeiten und Grenzen effektiver internationaler Produktstrategien
Autor:in:
Dunja Messer (Author)
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 18.99
Service Engineering - Eine kritische Bestandsaufnahme
Autor:in:
Nikolas Bransch (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Erfassung von Kundenzufriedenheit im Investitionsgütermarketing
Autor:in:
Isabel Kainer (Author)
Category:
Elaboration , 2003 , Grade: 1,3
Price:
US$ 19.99
Nationale Produktstärken: Nivea/Beiersdorf
Autor:in:
Franziska Pfund (Author)
Category:
Term Paper , 2002 , Grade: 1,0
Price:
US$ 6.99
Elemente des Stadtmarketings - Eventmarketing als Instrument des Stadtmarketing
Autor:in:
Michael Sell (Author)
Category:
Term Paper , 2001 , Grade: 1,7
Price:
US$ 18.99
Analyse von Kaufhistorien und des Markenwechselverhalten mit Verfahren der Sequenzanalyse. Eine empirische Untersuchung auf Basis von Assoziationsregeln
Autor:in:
Christian Krautwurst (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0
Price:
US$ 36.99
Co-Branding als markenpolitische Strategie
Autor:in:
Stephanie Schek (Author)
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 36.99
Markenbildung bei Krankenkassen
Autor:in:
Steffen Globig (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0
Price:
US$ 36.99
Zentren und Aufgaben der Verbraucherpolitik
Autor:in:
Thomas Steffen (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 18.99
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