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Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 36.99
Cautivando a la Audiencia. El Product Placement y la Imagen de Marca
Caso marca Apple
Autor:in:
Nicolás Calfucura (Author)
Category:
Intermediate Diploma Thesis , 2011 , Grade: 7.0 (escala de 1.0 a 7.0)
Price:
US$ 41.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Communication strategies for product recalls in the healthcare business
Autor:in:
Thomas Osche (Author)
Category:
Master's Thesis , 2007 , Grade: 1.3
Price:
US$ 31.99
An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
Autor:in:
Christina Görke (Author)
Category:
Master's Thesis , 2006 , Grade: A
Price:
US$ 31.99
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Autor:in:
Sebastian Schulz (Author)
Category:
Master's Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Die Platzierung von Werbung, ein heikles Unterfangen?
Ein Experiment zum Einfluss von Verarbeitungstiefe und Werbekontext auf die Beurteilung der Glaubwürdigkeit und Ausgewogenheit von Product News
Autor:in:
lic. phil. Yvonne Miller (Author)
Category:
Swiss Diploma Thesis , 2008 , Grade: 5.5 (Schweizer Benotung)
Price:
US$ 36.99
A study of Marketing and Online Marketing Tools which improve online success
Autor:in:
Max Adler (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 31.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
Autor:in:
Katharina Lahner (Author)
Category:
Master's Thesis , 2013 , Grade: 1,00
Price:
US$ 36.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions
Autor:in:
Faizan Khan (Author)
Category:
Academic Paper , 2018 , Grade: 4.0
Price:
US$ 30.99
Rendering the Advertisements into Polish. History of Polish Translation in Advertising
Autor:in:
Marta Zapała-Kraj (Author)
Category:
Essay , 2019 , Grade: 5.0
Price:
US$ 31.99
Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants
Autor:in:
Timo Beck (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Strategic e-brand management for small enterprises
Autor:in:
Alexandre Georjon (Author)
,
Antoinette Schroots (Author)
Category:
Master's Thesis , 2004 , Grade: 97%
Price:
US$ 36.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Category:
Scientific Study , 2012
Price:
US$ 31.99
Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: NA
Price:
US$ 36.99
Perfume advertisement
Autor:in:
Mayer Taylor (Author)
Category:
Thesis (M.A.) , 2012 , Grade: A
Price:
US$ 36.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
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