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Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren
Autor:in:
Jaqueline Radloff (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 16.99
Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken
Eine differenzierte experimental-ökonomische Analyse
Autor:in:
Martin Cordes (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Corporate Social Responsibility in Spain
Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group
Autor:in:
Hanna Grabenhofer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
Corporate Speaking als Instrument des Kommunikationsmanagements
Zur Bedeutung öffentlicher Auftritte von Führungskräften am Beispiel einer rhetorischen Analyse des ehemaligen Apple-CEO Steve Jobs
Autor:in:
Katharina Wuttke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Hochglanzimage 2.0. CSR, High Quality Entertainment und Abbau von Informationsasymmetrien
Schlüsselfaktoren zum Aufbau der Corporate Reputation im Social Media Bereich
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Die Kommunikation von Verantwortung
Corporate Social Responsibility als Herausforderung für die Unternehmenskommunikation
Autor:in:
B.A. Leona Engelen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 18.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
Price:
US$ 19.99
Negative Auswirkungen der Corporate Social Responsibility
Autor:in:
Vera Boteva (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 16.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
Autor:in:
Anthony Vu (Author)
,
Daniel Bo (Author)
,
Joseph Brooks (Author)
,
Victoria Cheng (Author)
,
Melody Tsang (Author)
Category:
Master's Thesis , 2012 , Grade: A-
Price:
US$ 33.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Blue Ocean Strategy: Vorstellung, Vergleich und Anwendung
Autor:in:
Ben Meyer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
Sound Branding: Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung
Autor:in:
Jan-Albert Berg (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,00
Price:
US$ 28.99
Marketingkooperationen – Eine systematische Bestandsaufnahme und Analyse unter der Facette des Corporate Social Responsibility (CSR)
Autor:in:
Jasmin Farouq (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Social Media Marketing: Marketing mit Facebook, Twitter & YouTube bei KMUs
Autor:in:
Michael Butter (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,2
Price:
US$ 32.99
Social Media Marketing: Welchen Nutzen haben soziale Netzwerke für Unternehmen?
Autor:in:
Sascha Mihajlovic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Nachhaltiges Wirtschaften und Reputation von Unternehmen: Wirkungszusammenhänge in Theorie und Praxis
Autor:in:
Christopher Leifeld (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Issues Management im Web 2.0
Das Weblog als heimlicher Helfer für die Unternehmenskommunikation
Autor:in:
Mira Kost (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
Kultursponsoring heute - Chancen, Probleme, Perspektiven
Autor:in:
Constantin Thurow (Author)
Category:
Diploma Thesis , 2010 , Grade: 2.0
Price:
US$ 36.99
Der Einfluss von Social Sponsoring auf die Corporate Credibility
Theoretische Darstellung und empirische Analyse
Autor:in:
Claus Knoll (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Planning in new Ventures
Autor:in:
Simon Barth (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 18.99
Management von Luxusmarken im konjunkturellen Abschwung
Autor:in:
Florian Bösl (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Das Logo als Element der Markenführung von Museen
Autor:in:
Ulfried Pollmanns (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
CSR 2.0 - Soziale Online-Spendenplattformen als neues Instrument für Corporate Giving?
Eine Untersuchung am Beispiel www.betterplace.org
Autor:in:
Maximilian Sommeregger (Author)
Category:
Thesis (M.A.) , 2010 , Grade: Sehr gut
Price:
US$ 0.-
Strategische Marketing-Maßnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten
Autor:in:
Dr. Robert Renner, MBA (Author)
Category:
Master's Thesis , 2009 , Grade: 2
Price:
US$ 36.99
Der Einfluss von Corporate Design auf Geschäftsprozesse
Eine Untersuchung am Beispiel von Aral Tankstellen
Autor:in:
Stephan Schaller (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 31.99
Cause Related Marketing in der Lebensmittelindustrie
Autor:in:
Luisa Peil (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Unternehmensfinanzierung durch Multilevel-Marketing
Autor:in:
Markus Peter (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 18.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Corporate Social Responsibility als Erfolgsfaktor für das Marketing von Unternehmen
Autor:in:
Christiane Jaud (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Autor:in:
Elena Bueble (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Grundlagen des Corporate Branding. Die Führung einer Unternehmensmarke
Autor:in:
Jens Walther (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 31.99
Systemanalyse zur Verbesserung des Corporate Network (CN) eines deutschen Konzernes
Autor:in:
Ralf Lehmann (Author)
Category:
Diploma Thesis , 1997 , Grade: 1,3
Price:
US$ 33.99
Status Quo der Auseinandersetzung mit dem Corporate Social Responsibility-Konzept in der betriebswirtschaftlichen Forschung in Deutschland
Autor:in:
Dipl.-Kaufmann Benjamin Krapp (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Berührungspunkte zwischen Corporate Identity, Unternehmenskultur und Personalpolitik
Autor:in:
S. Canal (Author)
,
C. Alge (Author)
,
S. Pfeiffenberger (Author)
,
S. Senoner (Author)
Category:
Examination Thesis , 2007 , Grade: sehr gut
Price:
US$ 31.99
Social Marketing als Unternehmenschance
Eine empirische Untersuchung bezüglich der Akzeptanz und Wirkung von Cause-related Marketing auf Konsumenten in Deutschland
Autor:in:
Stephan Leuser (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Das Image des Österreichischen Bundesheeres aus der Perspektive von Frauen
Autor:in:
Mag. (FH) Werner Ofner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,00
Price:
US$ 36.99
Von der weltweiten Dezentralisierung des CI-Prozesses zurück zur Zentralisierung am Beispiel der IBM Corporation
Autor:in:
Marion Maguire (Author)
Category:
Diploma Thesis , 2003 , Grade: 1.3 (A-)
Price:
US$ 36.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Impact of the Color Red on the Marketing of Consumer Goods
Autor:in:
Julia Bölke (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Corporate Foundations im Internet sowie Verweise auf das Unternehmen und die Stiftung
Autor:in:
Anna-Lena Schulz (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 19.99
Corporate Citizenship. Die strategische Einbettung von gesellschaftlichem Engagement in die Unternehmenskultur
Autor:in:
Diplom-Betriebswirtin Sandy Krapohl (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Corporate Social Responsibility - Implementierung einer amerikanischen Philosophie in die deutsche Unternehmenskultur
Autor:in:
Achim Groeling (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2,0
Price:
US$ 19.99
Audio Branding. Markenführung mit Musik und Klang
Autor:in:
Dipl. Oec. Markus Winterhagen (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Cause-Related Marketing
Autor:in:
Anne Huppertz (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 56.99
Nachhaltigkeits-Marketing multinationaler Lebensmittelunternehmen auf dem deutschen Markt
Autor:in:
Bettina Mayer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,1
Price:
US$ 36.99
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Autor:in:
Judith Hoffmann (Author)
Category:
Master's Thesis , 2005 , Grade: 60%
Price:
US$ 36.99
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Autor:in:
Natalia Magiati (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Die Imageanalyse als Grundlage eines Corporate-Identity-Konzepts
Am Beispiel des TSV München von 1860 GmbH & Co. KGaA
Autor:in:
Tobias Brunner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Corporate Event - Produkteinführung & TV-Inszenierung
Autor:in:
Maik Schwager (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 18.99
Emotionsmarketing durch Events-Dargestellt am Beispiel des BMW Autohaus Kretter in Gera
Autor:in:
Anne Wolkodaw (Author)
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 18.99
Corporate Branding durch Sportsponsoring
Autor:in:
Matthias Weth (Author)
Category:
Diploma Thesis , 2004 , Grade: 2
Price:
US$ 33.99
Exploring customer attitudes on BMW
A case analysis
Autor:in:
Marion Maguire (Author)
Category:
Master's Thesis , 2004 , Grade: A (1.0)
Price:
US$ 36.99
Erarbeitung eines Marketingplanes für den Automobilhandel
Autor:in:
Diplom Betriebswirt (FH) Ralf Köhler (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 170.99
Corporate Identity als Erfolgsfaktor
Autor:in:
Diplom-Betriebswirt, MBA Jonny Grape (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,75
Price:
US$ 18.99
Die besondere Bedeutung der Corporate Identity für das Marketing globaler Dienstleistungsunternehmen
Autor:in:
Birgit Sieburg (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Corporate Fashion als Instrument der Corporate Identity
Hintergründe zur Einführung eines einheitlichen Bekleidungskonzeptes in der Museumsstiftung Post und Telekommunikation
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,25
Price:
US$ 18.99
Internationalising a national image - The case of Made in Germany in Western Australia
Autor:in:
Peter Schulz (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0 (A)
Price:
US$ 36.99
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