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Health - Public Health
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World History - Antiquity
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Scandinavian Languages
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Book Science
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History of Europe - European Postwar Period
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Textstilistische Funktionen von Phrasemen in der Werbung. Eine Analyse der Text-Bild-Bezüge
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2021 , Grade: 2,0
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Die Relevanz der Theorie der kognitiven Dissonanz für das Message-Design nach Moffitt bezüglich der Persuasion
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Peter Haberstich Haberstich (Author)
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Bachelor Thesis , 2010 , Grade: 1.5
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Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
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Maximilian Pinegger (Author)
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Term Paper , 2015 , Grade: 1,7
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Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
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Dwight Schwenk (Author)
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Bachelor Thesis , 2014 , Grade: 2.3
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Facebook. Die Internetplattform stellt sich vor
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Patrick Niedenführ (Author)
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Seminar Paper , 2011 , Grade: 1,0
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PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
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Antonia Esst (Author)
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Bachelor Thesis , 2023 , Grade: 2
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Die Auswirkung von Involvement auf grünen Werbeskeptizismus
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Bettina Schneider (Author)
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Term Paper , 2021 , Grade: 1,0
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Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Die Vor- und Nachteile personalisierter Werbung für Konsumenten
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Aufgabenfelder der Produktpolitik
Ein Praxisbeispiel am Unternehmen Apple
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Project Report , 2020 , Grade: 1,3
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Bedeutung von Werbeanzeigen auf Gesundheitswebseiten und Patientendaten
Autor:in:
Kinga Post (Author)
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Term Paper (Advanced seminar) , 2019 , Grade: 1,7
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US$ 17.99
Das Schauspiel der öffentlichen Meinung auf der Bühne des SPIEGEL ONLINE
Eine Inhaltsanalyse zur Theorie der "Schreispirale" im Kontext zur Diffamierung von Flüchtlingen
Autor:in: Anonymous
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Term Paper , 2018 , Grade: 1,0
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Apples "Shot on iPhone" Kampagne. Wie Apple sich und das iPhone in einer weltweiten Foto-Kampagne präsentiert
Autor:in:
Thomas Weinreich (Author)
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Term Paper , 2016 , Grade: 2,0
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Autor:in:
Samira Mosavi (Author)
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Term Paper , 2017 , Grade: 1,3
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Autor:in:
Tobias Auer (Author)
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Seminar Paper , 2016 , Grade: 1,0
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Wandel der Geschlechterrollen. Wie Familienbilder in der Werbung die persönliche Einstellung beeinflussen
Theorie und Forschung
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Sarah Well (Author)
Category:
Seminar Paper , 2015 , Grade: 1
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Autor:in:
Janine Blomeier (Author)
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Term Paper , 2014 , Grade: 2,0
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Analyse einer Werbeanzeige und Ausarbeitung einer Below-the-Line Maßnahme für "Mika 4 Swatch"
Autor:in:
Daniela Hörmann (Author)
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Research Paper (undergraduate) , 2014 , Grade: 1,3
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Entwicklung und Umsetzung einer Selfpublishing-Strategie im Buchmarketing anhand eines Beispiels
Autor:in:
Pieter Stegemann (Author)
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Bachelor Thesis , 2014 , Grade: 1,0
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US$ 0.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
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Bachelor Thesis , 2013 , Grade: 1,7
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US$ 20.99
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Autor:in:
Ines K. (Author)
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Diploma Thesis , 2013 , Grade: 2,3
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Kundenzeitschriften in der Unternehmenskommunikation
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Liudmila Flad (Author)
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Master's Thesis , 2011 , Grade: 1,6
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Autor:in:
Mag. phil. Nadine Scharlach (Author)
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Research Paper (postgraduate) , 2007 , Grade: 2,0
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Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
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eMarketing in der radikalen Politik
Untersuchung anhand der Fallbeispiele Greenpeace und NPD
Autor:in:
Stefan Wissert (Author)
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Term Paper , 2011 , Grade: 1,7
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US$ 16.99
Der Imagefilm als Kommunikationsinstrument und als Indikator für Corporate Identity
Autor:in:
Elisabeth Jacobs (Author)
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Term Paper , 2010 , Grade: 2,0
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Milchprodukte für Kinder. Werbeversprechen von "Zott Monte Drink" und "Milch-Schnitte"
Diskussion und Reaktion
Autor:in:
Kristin Wolf (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
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Online-PR - Lohnt sich ein kommunikationsorientierter Webauftritt für Unternehmen?
Mit einer besonderen Betrachtung von Corporate Blogs und Corporate Websites, als neue zukunftsträchtige Kommunikationsinstrumente
Autor:in:
Magister Saskia Rennebach (Author)
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Term Paper , 2008 , Grade: 1,3
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Autor:in:
Philip Tilhein (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
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Autor:in:
Manuel Däbritz (Author)
Category:
Term Paper , 2009 , Grade: 2,0
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Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
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Research Paper (undergraduate) , 2010 , Grade: 1,0
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Geschlechtsrollenstereotype in der Werbung der Printmedien
Gegenüberstellung ausgewählter Werbeanzeigen zweier Zeitschriften: „Woman“ und „Men’s Health“
Autor:in:
Stefania Kerschbaumer (Author)
Category:
Seminar Paper , 2006 , Grade: 2
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Greenwashing. Die negativen Aspekte der Nachhaltigkeitskommunikation
Autor:in:
Bernhard Schöps (Author)
Category:
Seminar Paper , 2009 , Grade: 2
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Konstruktivistische Ansätze in der PR-Theorie
Autor:in:
lic.phil. I Patrick Lustenberger (Author)
Category:
Term Paper , 2003 , Grade: 6
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Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Category:
Diploma Thesis , 2008 , Grade: 5,5
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US$ 16.99
Rollenbilder von Mann und Frau in der Werbung. Ein Vergleich der Werbung der 1950er und 1990er Jahre in der Bundesrepublik Deutschland
Autor:in:
M.A. Sandra Dorschner (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
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Öffentlichkeitsarbeit politischer Parteien am Beispiel von Bündnis90/Die Grünen
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Seminar Paper , 2003 , Grade: 1,0
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Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
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Christina Prieschl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
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US$ 36.99
Instore Medien - TV und Musik Einsatz am POS
Autor:in:
Anne Michel (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
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US$ 14.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
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US$ 36.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
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US$ 17.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
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US$ 36.99
Entwicklung eines Marketing-Konzepts für in- und ausländische Besucher der Fußball-WM 2006 in Deutschland
Schwerpunkt Kommunikation
Autor:in:
Andreas Freyburger (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
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US$ 36.99
Reflexion des Konzepts 'Corporate Identity' und CI-Potentiale eines Studienganges
Autor:in:
Dirk Friedrichs (Author)
Category:
Bachelor Thesis , 2004 , Grade: 1,3
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US$ 18.99
Frauen in der PR hochqualifiziert und unterbezahlt
Autor:in:
Christine Heinrichs (Author)
Category:
Term Paper , 2004 , Grade: 1,3
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PUBLIC RELATIONS UND JOURNALISMUS. Einseitige Abhängigkeit oder symbiotische Interdependenz?
Autor:in:
Stefanie Ibinger (Author)
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Aichinger Stefanie (Author)
Category:
Term Paper , 2002 , Grade: gut
Price:
US$ 6.99
Die Verknüpfung von Trendforschung und Kulturmarketing. Analyse und Ansatzmöglichkeiten
Autor:in:
Carolin Gennburg (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,5
Price:
US$ 36.99
Der psychologische Einfluss des Product Placement in Kinofilmen auf Jugendliche
Autor:in:
Stefanie Ibinger (Author)
Category:
Term Paper , 2001 , Grade: sehr gut
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US$ 18.99
Die Semantik von Kopfhaar und Frisur
Autor:in:
Matthias Giger (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1
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US$ 17.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
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