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Stadtmarketing - Darstellung und Vergleich von Marketingkonzeptionen und Strategieansätzen am Beispiel der HafenCity Hamburg
Autor:in:
Alexander Soare (Author)
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 18.99
Erfolgsfaktor Marke im Stadtmarketing.
Darstellung von Spezifika des Markenmanagements für Städte anhand ausgewählter Beispiele
Autor:in:
Tino Roßberg (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,3
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US$ 18.99
Vergleichende Analyse der Kundenzufriedenheitsmessung in unterschiedlichen Ländern
Darstellung und kritische Würdigung nationaler Kundenzufriedenheitsindizes
Autor:in:
Lutz Herbst (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
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US$ 22.99
Entwicklung einer strategischen Marketingkonzeption für Online-Shops
Autor:in:
Tobias König (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
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Welche Auswirkungen hat Sharing Economy auf die Gesellschaft? Analyse vom Car-Sharing-System "Uber"
Autor:in:
Dario De Luca (Author)
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Diploma Thesis , 2017 , Grade: 1.2
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US$ 20.99
Kundenorientierung von Dienstleistungsmitarbeitern: Konstrukt, Messung und Wirkungen
Autor:in:
Kathrin Hähnel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
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US$ 16.99
Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
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US$ 24.99
Kundenbindung ohne Bindung!
Wie laufzeitflexible Tarife die Kundenbindung beeinflussen – Eine kritische Analyse am Beispiel des deutschen Telekommunikationsmarktes
Autor:in:
Carolin Schuengel (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
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US$ 18.99
Mobile CRM - Akzeptanz und Reaktanz von mobilen Diensten im Automobilsektor
Autor:in:
Daniel Stitz (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,7
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US$ 19.99
Analoge und digitale Kommunikation. Eine kritische Analyse ausgewählter Kommunikationsbereiche in Unternehmen
Autor:in:
Christian Strunz (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1,3
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US$ 18.99
Brand Concept Maps. Identifikation und Analyse von Brand Association Networks
Isolation von Alleinstellungsmerkmalen
Autor:in:
Felix Kausmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
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US$ 18.99
Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
Autor:in:
Master of Arts M.A. International Management Paul Kammerer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
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US$ 22.99
Affiliate-Marketing als ergänzendes Instrument des Vertriebs
Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Carolin Ehrhardt (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
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Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 20.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept
Autor:in:
Tim Fehlberg (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 14.99
Interaktion von Unternehmen mit Kunden in sozialen Netzwerken
Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern
Autor:in:
Pascal Mansmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 22.99
Anwendung der Prinzipal-Agenten-Theorie auf Sportsponsoringstrukturen
Autor:in:
Usha Singh (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 20.99
Marketing: Wie fällen Konsumenten Kaufentscheidungen?
Autor:in:
Fabian Stern (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,3
Price:
US$ 20.99
Strategisches Kommunikationskonzept für ein global agierendes Unternehmen anlässlich der Markteinführung eines Investitionsguts in Deutschland
Zusammenfassung
Autor:in:
Laura Geissler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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US$ 20.99
Sentiment Classification - Anwendung im Marketingkontext
Autor:in:
Veronika Hefle (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
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US$ 18.99
Die Einbindung sozialer Netzwerke in die Datenanreicherung und -gewinnung im CRM
Dargestellt am Beispiel von Facebook
Autor:in:
Stefan Ripperda (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
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US$ 20.99
Entwicklung eines Bewertungssystems für die Social Media Aktivitäten eines Unternehmens
Autor:in:
Christoph Weigel (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 20.99
Vom Sachleister zum Dienstleister, die Rolle des Services in neuen Geschäftsmodellen
Autor:in:
Alexander Mersch (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,3
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US$ 18.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"
Autor:in:
Christian Kehr (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
Kundenwirkungen von Mass Customization
Welche Wirkung hat Mass Customization auf Kundenzufriedenheit, Zahlungsbereitschaft, Kaufabsicht und Kundenbindung unter Berücksichtigung des Moderators Kundenkompetenz
Autor:in:
Jens Klaerner (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,3
Price:
US$ 20.99
Eine Branchenstrukturanalyse des deutschen Biermarktes
Autor:in:
David Busse (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 17.99
Guerilla-Marketing. Grundlagen, Instrumente und Beispiele
Autor:in:
Christian Wollscheid (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Angstappelle in der Werbung - Modelle und Wirksamkeit
Autor:in:
Sandra Huttner (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,7
Price:
US$ 16.99
Eventmarketing als Erfolgsfaktor in der deutschen Automobilindustrie
Autor:in:
Stefanie Kaiser (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 19.99
Kundenzufriedenheitsmessung mittels Fragebogen
Von den theoretischen Grundlagen bis zur Erstellung eines Fragebogens für die Dienstleistungsbranche
Autor:in:
Bakk. Mag. Manfred Hammerl (Author)
Category:
Bachelor Thesis , 2003 , Grade: 1
Price:
US$ 19.99
Prominente in der Werbung. Auswahl des geeigneten Prominenten und die Chancen und Risiken beim Einsatz
Autor:in:
Armin Brandes (Author)
Category:
Examination Thesis , 2006 , Grade: 1,3
Price:
US$ 19.99
Stand und Entwicklungstendenzen der Internetkommunikation
Autor:in:
Christian Triesch (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 18.99
Key Account Management
Autor:in:
Toni Trogrlic (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,25
Price:
US$ 18.99
Das Tachometerverfahren als Instrument zur Überprüfung der Werbewirkung von Anzeigen
Autor:in:
Diplom-Kaufmann Torsten Hauschild (Author)
Category:
Diploma Thesis , 1995 , Grade: 2,0
Price:
US$ 19.99
Zur ökonomischen Bewertung aktueller Entwicklungen auf dem Gebiet des europäischen Lebensmittelrechts - dargestellt aus der Sicht des Marketing im Lebensmitteleinzelhandel
Autor:in:
Gabriele Klein (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 18.99
Strategisches Preismanagement für Dienstleistungen und insbesondere die Hotellerie - Entwicklung einer Preisstrategie am Beispiel Alpenhotel in Oberjoch
Autor:in:
Magdalena Götte (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,2
Price:
US$ 18.99
Software-Analyse im Jugendhilfebereich
Autor:in:
Linn Karstadt (Author)
Category:
Bachelor Thesis , 2002 , Grade: 2,0
Price:
US$ 18.99
Corporate Fashion als Instrument der Corporate Identity
Hintergründe zur Einführung eines einheitlichen Bekleidungskonzeptes in der Museumsstiftung Post und Telekommunikation
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,25
Price:
US$ 18.99
Das Internet als Distributionsinstrument der Tonträgerindustrie
Autor:in:
Frank Diedrichs (Author)
Category:
Diploma Thesis , 2002 , Grade: 2,0
Price:
US$ 19.99
Kundenneugewinnung und Kundenbindung mit der Music Zone des Sprachreiseveranstalters EF
Autor:in:
Astrid Ullmann (Author)
Category:
Diploma Thesis , 2002
Price:
US$ 19.99
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