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Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Packaging and Sustainability
Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel
Autor:in:
Anne Schömig (Author)
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Bachelor Thesis , 2012 , Grade: 1,3
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Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
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Robert Lecker (Author)
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Diploma Thesis , 2009 , Grade: 1,0
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Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
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Jana Zabel (Author)
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Master's Thesis , 2011 , Grade: 1,4
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Social Media: Eine Herausforderung im integrierten Kommunikationsmix
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Julia Sabeike (Author)
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Bachelor Thesis , 2010 , Grade: 1,0
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Erfolgsfaktoren des Content Marketing in österreichischen Online-Werbeagenturen
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Thomas Peham (Author)
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Master's Thesis , 2014 , Grade: 1
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Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
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Bachelor Thesis , 2014 , Grade: 2,3
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QR-Code-Marketing im Kulturbetrieb
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B.A., stud. M.A. Laura Geissler (Author)
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Lisa Lietz (Author)
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Master's Thesis , 2013 , Grade: 2,0
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Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
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Katharina Lahner (Author)
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Master's Thesis , 2013 , Grade: 1,00
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Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
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Bachelor Thesis , 2013
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Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor
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Bennet Bonk (Author)
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Bachelor Thesis , 2011 , Grade: 1,8
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Online Relations im Social Commerce
Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunikation im Internet
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Sarah Stevens (Author)
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Master's Thesis , 2010 , Grade: 1,3
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Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
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Janine Pentzold (Author)
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Thesis (M.A.) , 2010 , Grade: 1,3
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Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
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Matthias Meyfarth (Author)
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Diploma Thesis , 2009 , Grade: 1,7
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Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
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Lisa Eiersebner (Author)
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Bachelor Thesis , 2010 , Grade: 1
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E-Mail Response Management (ERM) & Multichannel-Systeme. Einsatzbereiche, Funktionen und Optimierungsansätze im webbasierten Kundenservice
Effektive, sytemgestütze und gesetzeskonforme Bearbeitung von E-Mails in Unternehmen (10. überarbeitete Auflage 2021)
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Holger Haseney (Author)
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Textbook , 2010
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Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
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Florian Langhammer (Author)
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