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Vergleichende Werbung und ihre Wirkung auf den Rezipienten
Am Fallbeispiel Mömax vs. IKEA
Autor:in:
Mag. Sabrina Schöberl (Author)
Category:
Bachelor Thesis , 2005 , Grade: 3
Price:
US$ 20.99
Product Placement. Ausgewählte Studien über die Wirkung auf den Rezipienten
Autor:in:
Kathrin Niederdorfer (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 19.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Das Rezept erfolgreicher Presse- & PR-Arbeit - An den Beispielen FC Schalke 04 (Sender), radio ffn (Rezipient)
Autor:in:
Matthias J. Milberg (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 15.99
Die Bedeutung crossmedialer Werbekampagnen
Autor:in:
Sarah Well (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,2
Price:
US$ 17.99
Aspekte der Werbesprache
Aktuelle Anzeigen von Automobilherstellern
Autor:in:
Manuel Däbritz (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 17.99
Der gezielte Einsatz von Event-Marketing als Instrument der Kommunikationspolitik
Autor:in:
Lisa Bäumer (Author)
Category:
Intermediate Examination Paper , 2008 , Grade: 2,3
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US$ 15.99
"Humor ist, wenn man trotzdem lacht!" - Über Ausprägungen und Wirkungen von Humor in der Werbung
Autor:in:
Dajana Langemann (Author)
Category:
Term Paper , 2005 , Grade: 1,7
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US$ 16.99
Diskurse um die Glaubwürdigkeit von Influencern
Der dokumentarische Zweifel auf Social Media
Autor:in:
Mia Maier-Bode (Author)
Category:
Term Paper , 2022 , Grade: 2,0
Price:
US$ 13.99
Macht und Wirkung der Werbung. "Sie kriegen Dich!"
Autor:in:
Denise Klein (Author)
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,0
Price:
US$ 14.99
Guerilla Marketing - Strategien online und offline
Autor:in:
Sebastian Seyfert (Author)
Category:
Seminar Paper , 2012 , Grade: 2,0
Price:
US$ 16.99
Die Emotionalisierung des Handwerks als Marketingstrategie
"BAUHAUS" Commercial Herbst 2017
Autor:in:
Isabelle Lemberger (Author)
Category:
Term Paper , 2018 , Grade: 2,3
Price:
US$ 14.99
Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Autor:in:
Erik Enge (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Realitäts- und Fiktionsunterschiede
Autor:in:
Daniela Linz (Author)
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Manipulation und Einfluss durch (Fernseh-)Werbung
Autor:in:
Mag. Sabrina Schöberl (Author)
Category:
Seminar Paper , 2004 , Grade: 2
Price:
US$ 14.99
Erfolgsfaktoren des Product-Placements in Kinospielfilmen
Autor:in:
Tina R. (Author)
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Erotische Werbung
Wie wirken sexuelle Stimuli?
Autor:in:
Anna Mölle (Author)
Category:
Term Paper , 2008 , Grade: 1,3
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US$ 16.99
Werbende Unterhaltung oder unterhaltende Werbung? Sonderwerbeformen im Schweizer Fernsehen
Autor:in:
Carmen Koch (Author)
Category:
Seminar Paper , 2004 , Grade: sehr gut
Price:
US$ 17.99
Narrative vs. Nicht-Narrative im Kontext von Gesundheitskampagnen
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,8
Price:
US$ 14.99
Marktstrategien internationaler Medienunternehmen. Dargestellt am Beispiel Netflix
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,0
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US$ 19.99
Entwicklung einer crossmedialen Werbe- und Kommunikationsstrategie
Autor:in: Anonymous
Category:
Project Report , 2020 , Grade: 1,7
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US$ 14.99
Framing in der CSR-Kommunikation. Bedeutung und Potenzial aus kommunikationswissenschaftlicher Sicht
Autor:in:
Sophie Laser (Author)
Category:
Academic Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Glaubwürdigkeit von Influencern. Der Einfluss der Merkmale von Influencern und Followern
Eine quantitative Studie
Autor:in:
Max Girgnhuber (Author)
Category:
Research Paper (postgraduate) , 2020 , Grade: 1,0
Price:
US$ 17.99
Distributionspolitische und preispolitische Maßnahmen. Welche Beeinflussungsabsichten liegen dem Imagespot "From threat into thread" der Marke Adidas in Kooperation mit Parley for the Oceans zugrunde?
Autor:in:
Christina Blumhofer (Author)
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
Price:
US$ 16.99
Der Uses-and-Gratifications-Ansatz von Printmagazinen und Blogs
Was sind die Motive der Leser von Fashionblogs und Mode-Printmagazinen?
Autor:in:
Geraldine Warczinski (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
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