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Milchprodukte für Kinder. Werbeversprechen von "Zott Monte Drink" und "Milch-Schnitte"
Diskussion und Reaktion
Autor:in:
Kristin Wolf (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 36.99
Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Category:
Bachelor Thesis , 2013
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US$ 36.99
Folgen von ungünstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen für Markenhersteller und Online-Shops
Retargeting als Marketing-Instrument im Internet - Chancen und Risiken
Autor:in:
Daniel Simovic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
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US$ 33.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
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Bachelor Thesis , 2009 , Grade: 2
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US$ 31.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
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Master's Thesis , 2010 , Grade: 1,3
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US$ 36.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
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Thesis (M.A.) , 2009 , Grade: 1,0
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E-Mail Response Management (ERM) & Multichannel-Systeme. Einsatzbereiche, Funktionen und Optimierungsansätze im webbasierten Kundenservice
Effektive, sytemgestütze und gesetzeskonforme Bearbeitung von E-Mails in Unternehmen (10. überarbeitete Auflage 2021)
Autor:in:
Holger Haseney (Author)
Category:
Textbook , 2010
Price:
US$ 31.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Organisationsstruktur und Regulierungspolitik der Zeitschriftenwerbung im Dritten Reich
Autor:in:
Andreas Hempfling (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,1
Price:
US$ 36.99
Native Advertising. Chancen und Herausforderungen im Online-Marketing
Autor:in:
Lukas Lohmann (Author)
Category:
Seminar Paper , 2015 , Grade: 1,3
Price:
US$ 31.99
Die Kindfrau in der Werbung - zu einer Phänomenologie und Psychologie
Autor:in:
Mag. Sylvia Buchacher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
Technische und gestalterische Rahmenbedingungen für die Werbefilmproduktion unter Berücksichtigung der Werbekommunikation im interaktiven Fernsehen
Autor:in:
Dipl.-Medienwirt (FH) Framorz Nazemi (Author)
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 36.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
"50plus" Die Zielgruppe der Zukunft und deren Einfluss auf das Marketing
Autor:in:
Claudia Polster (Author)
Category:
Bachelor Thesis , 2005 , Grade: 1,7
Price:
US$ 33.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Wie nutzen Jugendliche und junge Erwachsene Instagram? Eine empirische Untersuchung zum Nutzungsverhalten
Autor:in:
Alexandra Eisenmenger (Author)
Category:
Seminar Paper , 2020 , Grade: 1,0
Price:
US$ 33.99
Eventkonzeption und Programmplanung am Beispiel der Uni-Veranstaltung "Casino calls Cocktails"
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
,
Lisanne Kohl (Author)
,
Ewgenia Wolf (Author)
Category:
Project Report , 2012 , Grade: 1,0
Price:
US$ 36.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
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