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Aufbau von Marken-Konsumenten-Beziehungen - Kritische Würdigung bestehender kommunikationsbezogener Ansätze der Praxis und Ableitung von Handlungsempfehlungen
Autor:in:
Patrik Weber (Author)
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Master's Thesis , 2006 , Grade: 5,2
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US$ 36.99
Strategische Ansätze für eine erfolgreiche Marketingberatung in klein- und mittelständischen Unternehmen
Autor:in:
Rachel Howlett (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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US$ 36.99
Analyse des Beschwerdeverhaltens im Kontext ausgewählter verhaltensökonomischer Ansätze
Autor:in:
Boris Lang (Author)
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Diploma Thesis , 2010 , Grade: 1,3
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Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Autor:in:
Iven Jainta (Author)
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Diploma Thesis , 2006 , Grade: 1,3
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Integrative Ansätze zur Markenbewertung: Eine Benchmarking-Studie
Autor:in:
Manuela Künzel (Author)
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Diploma Thesis , 2005 , Grade: 1,0
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US$ 44.99
Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität
Autor:in:
Clemens Rademacher (Author)
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Diploma Thesis , 2004 , Grade: 1,0
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Entwicklung eines Marketingplans für die CC-Services GmbH. Ansätze einer neuen Marketing-Konzeption
Autor:in:
Mandy Boenke (Author)
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Diploma Thesis , 2002 , Grade: 1,0
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Yield Management im Tourismus
Ansätze für das Preismanagement von Skigebieten
Autor:in:
Mag. Bernd Kerbl (Author)
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Diploma Thesis , 2005 , Grade: 2
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US$ 30.99
Einbindung von Kundenerfahrung in den Innovationsprozess
Eine Analyse neuester Ansätze
Autor:in:
Christian Bach (Author)
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Bachelor Thesis , 2010 , Grade: 1,0
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Nicht-kompensatorische Regeln im Entscheidungsprozess
Ein empirischer Vergleich der Choice-based Conjoint-Analyse und Machine-Learning-Ansätzen
Autor:in:
Jan Timmann (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
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Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
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Master's Thesis , 2012 , Grade: 1.3
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Vorschlag eines Stadtmarketings für Stralsund und Wismar. Die Auszeichnung mit dem Welterbe-Siegel der UNESCO effizient nutzen.
Autor:in:
Christiane Reichel (Author)
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Diploma Thesis , 2004 , Grade: 1,6
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Die Entwicklung eines touristischen Produkt-Markt-Konzeptes für eine Tourismusdestination am Beispiel der Weinstraße
Autor:in:
Ralph Bechtel (Author)
Category:
Seminar Paper , 2002 , Grade: 1,3
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US$ 36.99
Kundenorientierung und Suchverhalten im POS
Autor:in:
Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Category:
Research Paper (postgraduate) , 2004 , Grade: 1
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Das Ende des Verkaufsschlagers
Kritische Analyse zur These des Long Tails unter der Beachtung von Big Data Verfahren und dem Ansatz des Tipping Points
Autor:in:
Robert Göhmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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US$ 31.99
Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation
Autor:in:
Maxi Knust (Author)
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Master's Thesis , 2013 , Grade: 1,3
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US$ 27.99
Empfehlungssysteme im E-Commerce
Der Einfluss von Herdenverhalten bei automatisierten Empfehlungssystemen
Autor:in:
Bachelor of Science Jerry Felten (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,7
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US$ 31.99
Jugendmarketing im Sparkassensektor
Marketingansätze unter besonderer Berücksichtigung des Sparkassen-SchulService
Autor:in:
Janine Iversen (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Fair Trade. Umsetzung und Marketingaspekte am Beispiel Demeter
Autor:in:
Michael Rummelsberger (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
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US$ 35.99
Open Innovation. Innovationsprozess der nächsten Generation?
Eine Bestandsaufnahme
Autor:in:
Dipl.-Kfm. Joachim Jardin (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 32.99
Usability bzw. Umgang mit Produkt- und Kundeninfos, qualitatives Datenprofiling-Interviews in mittelständischen Unternehmen - Product Information Management
Autor:in:
Katrin Fischer (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
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Eventmarketing als Instrument zur Kundenbindung
Autor:in:
Harald Ebner (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
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US$ 32.99
Erfolgsfaktoren im Regionalmarketing von Technologieregionen
Unter besonderer Berücksichtigung der Technologie Region Ilmenau
Autor:in:
Christian Schneider (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Bio vs. Regionalität. Eine Bestandsaufnahme in der Lebensmittelbranche
Autor:in:
BA Béatrice Caroline Daumiller (Author)
Category:
Master's Thesis , 2012 , Grade: 2
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US$ 36.99
Marketinginnovation. Status Quo & Ausblick, Driver und Barrieren.
Die neue Chance für "Made in Germany"
Autor:in:
Philipp Domsch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 43.99
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