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Humor in der Werbung - Neue Erkenntnisse der Forschung
Autor:in:
Marcus Pfeiffer (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 20.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Category:
Master's Thesis , 2021 , Grade: 1,0
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US$ 39.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
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US$ 41.99
Literaturanalyse: Effektivität von Online Werbung
Autor:in:
Philipp Masekowitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 31.99
Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 31.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
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Diploma Thesis , 2006 , Grade: 1,5
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US$ 36.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Die Bedeutung crossmedialer Werbekampagnen
Autor:in:
Sarah Well (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,2
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US$ 17.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
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US$ 41.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
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US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Category:
Master's Thesis , 2013
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US$ 38.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
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US$ 43.99
Instrumente neuronaler Kommunikation am POS und ihre Wirkung
Autor:in:
Lisa Albus (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
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US$ 36.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Geschlechterrollen in der Werbung - Analyse von Reinigunsmittelwerbungen
Autor:in:
Yi Wang (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2
Price:
US$ 19.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Category:
Master's Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Anti-Raucher-Kampagnen. Werbewirkung von Positivwerbung versus Negativwerbung.
Autor:in:
Bakk. Andrea Ludwig (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2
Price:
US$ 32.99