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Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Die aktuelle Bedeutung visueller Medien zur zielgenauen Beeinflussung der Kaufabsicht von Luxusmarken in der deutschen Bekleidungsbranche
Autor:in:
Homayoun Karim (Author)
Category:
Diploma Thesis , 2013 , Grade: 1,0
Price:
US$ 56.99
Schönheit als Karrierekapital
Das weibliche Schönheitsideal der Karrierefrau in den Medien
Autor:in:
MMag. Catrin Neumayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Markenmanagement am Beispiel der Berliner Aids-Hilfe. Qualitative Analyse der Markenidentität
Autor:in:
Marco Grenz (Author)
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Nackte Haut im Boulevard-TV - Sexualisierte Darstellung von Frauen in Boulevard-Magazinen des öffentlich-rechtlichen und privaten Fernsehens
Eine vergleichende Analyse
Autor:in:
Andreas Brüser (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,5
Price:
US$ 19.99
Krisenkommunikation von Großunternehmen
Zum Einfluss ausgewählter Kommunikationsstrategien in Krisen auf die Unternehmensreputation
Autor:in:
Sarah Maulhardt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 20.99
Das Stadmarketing Münster und die Entwicklung des Images der Fahrradstadt
Autor:in:
Vincent Nikolai (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Instrumente neuronaler Kommunikation am POS und ihre Wirkung
Autor:in:
Lisa Albus (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Geschlechterrollen in der Werbung - Analyse von Reinigunsmittelwerbungen
Autor:in:
Yi Wang (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2
Price:
US$ 19.99
Markenführung und Werbewirkung im Internet
Autor:in:
Till Zier (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 41.99
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