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Literaturanalyse: Effektivität von Online Werbung
Autor:in:
Philipp Masekowitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Erfolgsfaktoren des Content Marketing in österreichischen Online-Werbeagenturen
Autor:in:
Thomas Peham (Author)
Category:
Master's Thesis , 2014 , Grade: 1
Price:
US$ 36.99
Geschickt platziert
Product Placement als Werbeform
Autor:in:
Danielle Sprengnagel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 24.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2
Price:
US$ 32.99
Social Media Marketing im B2B
Autor:in:
Bettina Kahlenberg (Author)
Category:
Examination Thesis , 2012 , Grade: 1,3
Price:
US$ 17.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
Category:
Master's Thesis , 2012 , Grade: 1,60
Price:
US$ 36.99
Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 22.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Eventmarketing für den Mittelstand - kleines Budget, großer Erfolg
Autor:in:
Stephanie Schmidt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Online Relations im Social Commerce
Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunikation im Internet
Autor:in:
Sarah Stevens (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 31.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
"Coca-Cola sucht den Super-Mann"
Mediale Castings als Kommunikationsmittel für Unternehmen am Fallbeispiel der "Coke light Mann"-Wahl 2003
Autor:in:
Kerstin Radke (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,0
Price:
US$ 36.99
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