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Der Beitrag des Kultursponsorings zur Markenkommunikation
Möglichkeiten und Grenzen
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Silke Bettray (Author)
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Term Paper (Advanced seminar) , 2001 , Grade: 1,3
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Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
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Tim Wohlleben (Author)
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Thesis (M.A.) , 2009 , Grade: 1,7
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Eventmarketing als Instrument der Kundenbindung und -gewinnung, am Beispiel des Weinguts RUHE und GELASSENHEIT
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Olaf Sadzio (Author)
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Term Paper , 2012 , Grade: 1,3
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Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
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Elisabeth Schwab (Author)
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Diploma Thesis , 2009 , Grade: Sehr gut
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Religiöse Motive in der Werbung als Thema zum Umgang mit christlichen Symbolen im Religionsunterricht
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Theres Vorkäufer (Author)
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Seminar Paper , 2005 , Grade: 1,3
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Manipulation durch Farbpsychologie in der Werbung
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Research Paper (undergraduate) , 2022 , Grade: 2,0
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Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
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Alexander Scharff (Author)
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Seminar Paper , 2023 , Grade: 1,3
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Archetypische Motive in erfolgreichen Werbespots
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Seminar Paper , 2016 , Grade: 1,0
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Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
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Kundenabwanderung und Kundenrückgewinnung
Verdeutlicht am Beispiel der Finanzdienstleistungsbranche
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Hans-Jürgen Borchardt (Author)
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Seminar Paper , 2018
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Seminar Paper , 2016 , Grade: 1,3
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Term Paper , 2015
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Seminar Paper , 2015 , Grade: 1,3
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Master's Thesis , 2014 , Grade: 1,3
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Master's Thesis , 2012 , Grade: sehr gut
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Term Paper , 2008 , Grade: 2
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Diploma Thesis , 2010 , Grade: 2,0
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Seminar Paper , 2010 , Grade: 95%
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Mag. (FH) Andreas Lackner (Author)
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Diploma Thesis , 2008 , Grade: 2,0
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Seminar Paper , 2010 , Grade: 1,7
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Seminar Paper , 2009 , Grade: 1,7
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Diploma Thesis , 2010 , Grade: 2,0
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Diploma Thesis , 2006 , Grade: 2.0
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Diploma Thesis , 2009 , Grade: 2,7
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Diploma Thesis , 2008 , Grade: 1,0
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Bachelor Thesis , 2008 , Grade: 2
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Intermediate Examination Paper , 2008 , Grade: 1,3
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Master's Thesis , 2007 , Grade: 1
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Scientific Essay , 2008
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Diploma Thesis , 2006 , Grade: 1,5
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Diploma Thesis , 2006 , Grade: 1,0
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Thesis (M.A.) , 2006 , Grade: 2.0
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Intermediate Diploma Thesis , 2005 , Grade: 1,3
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Term Paper , 2005
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Term Paper , 2004 , Grade: 1,3
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Diploma Thesis , 2002 , Grade: sehr gut
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