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Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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US$ 31.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
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Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
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Thesis (M.A.) , 2004 , Grade: 2,1
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Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
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Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
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Diploma Thesis , 2010
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Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
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Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
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Bachelor Thesis , 2015 , Grade: 1.0
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Wissenschaftliche Modelle und Untersuchungen zum Verhältnis von Public Relations und Lokaljournalismus
Autor:in:
Anne Lehwald (Author)
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Ellen Dietzsch (Author)
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Lars Oertel (Author)
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Research Paper (postgraduate) , 2005 , Grade: 1,3
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Die Auswirkungen der Social Media Plattform Instagram auf das Selbstwertgefühl von Frauen der Generation Y
Autor:in:
Kathrin Angermeier (Author)
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Research Paper (undergraduate) , 2020 , Grade: 2,0
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Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
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Bachelor Thesis , 2012 , Grade: 1,0
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Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
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Elena Kaznina (Author)
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Thesis (M.A.) , 2008 , Grade: 2,1
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Kitsch im Zeitalter des iPads
Autor:in:
Simon Schmidt (Author)
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Bachelor Thesis , 2011 , Grade: 1,0
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US$ 31.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
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US$ 41.99
Kognitive Dissonanz bei viralen Werbespots
Autor:in:
Nicholas Eckl (Author)
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
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US$ 36.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
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US$ 26.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Category:
Master's Thesis , 2021 , Grade: 1,0
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US$ 39.99
Die Akzeptanz des Einsatzes von Erotik im Influencer Marketing
Autor:in:
Janine Kuhlmann (Author)
Category:
Seminar Paper , 2020 , Grade: 3,3
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US$ 31.99
Eventkonzeption und Programmplanung am Beispiel der Uni-Veranstaltung "Casino calls Cocktails"
Autor:in:
Tobias Weiler (Author)
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Jules Lalande (Author)
,
Lisanne Kohl (Author)
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Ewgenia Wolf (Author)
Category:
Project Report , 2012 , Grade: 1,0
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US$ 36.99
Kommunikationsstrategien zur Optimierung der Produktkommunikation einer Veranstaltung im Kulturbereich
am Beispiel des Sommerblutfestivals
Autor:in:
Tobias Weiler (Author)
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Jules Lalande (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 31.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
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US$ 41.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
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US$ 36.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Eventmarketing für den Mittelstand - kleines Budget, großer Erfolg
Autor:in:
Stephanie Schmidt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Nutzerakzeptanz personalisierter Werbung im Web 2.0
Eine empirische Untersuchung der Social Networking Plattform StudiVZ
Autor:in:
Henriette Smalla (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Die Platzierung von Werbung, ein heikles Unterfangen?
Ein Experiment zum Einfluss von Verarbeitungstiefe und Werbekontext auf die Beurteilung der Glaubwürdigkeit und Ausgewogenheit von Product News
Autor:in:
lic. phil. Yvonne Miller (Author)
Category:
Swiss Diploma Thesis , 2008 , Grade: 5.5 (Schweizer Benotung)
Price:
US$ 36.99
Online-Werbung. Konzeptionelle Grundlagen für Praxis und Theorie
Autor:in:
Dr. Guido Leidig (Author)
,
Ruth Hirschhäuser (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
Marketing einfach und kompakt. Für Kleinunternehmen, Familienbetriebe und Firmengründer
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Zur Integration von Public Relations in unternehmerische Frühinformationssysteme
Autor:in:
Meike Schmidt (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 1,7
Price:
US$ 36.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
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