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User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
Berührungspunkte zwischen Corporate Identity, Unternehmenskultur und Personalpolitik
Autor:in:
S. Canal (Author)
,
C. Alge (Author)
,
S. Pfeiffenberger (Author)
,
S. Senoner (Author)
Category:
Examination Thesis , 2007 , Grade: sehr gut
Price:
US$ 31.99
Eventmarketing als Instrument zur Kundenbindung
Autor:in:
Harald Ebner (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 32.99
Die Bedeutung des Eventmarketing als Live-Kommunikationsinstrument der Zukunft
Autor:in:
Christian Baumann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Anwendungsszenarien der RFID-Technologie und deren Potentiale
Die Zukunft funkt....
Autor:in:
Matthias Kirschner (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Eventmarketing. Ein effektiverer Weg der Konsumentenansprache?
Autor:in:
Timm Ahfeldt (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Integriertes Eventmarketing - Psychologische und Soziologische Legitimation des Einsatzes von Erlebnisstrategien im Wertewandel unserer Zeit
Autor:in:
Dipl.Kfm Candy Hösel (Author)
Category:
Diploma Thesis , 2001 , Grade: 2,0
Price:
US$ 36.99
Der Kundenclub als kooperatives Leistungssystem zur Kundenbindung
Autor:in:
Susanne Malner (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Interaktives Product Placement
Autor:in:
Endrik Hasemann (Author)
,
Judith Stromski (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
Das Internet als Instrument der Kundenbindung
Autor:in:
Hendrik Lück (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Grundlagen, Anwendungsmöglichkeiten und Perspektiven
Autor:in:
Annika Weining (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Kundenbindung. Erscheinungsformen, Messung, Strategien
Autor:in:
Diplom Betriebswirt (FH) Elmar Fehmel (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Ansatzpunkte zur Optimierung von CRM Implementierungen
Autor:in:
Oliver Schüller (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Produktimage und Placement
Autor:in:
lic.oec.publ Nicole Oertli (Author)
Category:
Diploma Thesis , 2005 , Grade: 5.5
Price:
US$ 41.99
Best Ager - Best Targets? Eine kritische Betrachtung der Zielgruppe 50plus für das Marketing
Autor:in:
Yvonne Senf (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Kommunikationspolitische Instrumente. Eventmarketing als Dienstleistungsangebot
Autor:in:
Dipl.-Kfm. (FH) Christian Meyer (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Marketing in der Dienstleistungs- und Wissensgesellschaft
Autor:in:
Dipl.-Kfm. Rainer Weinberger (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 32.99
Gender Marketing. Geschlechtspezifische Unterschiede und Implikationen für die zielgruppenadäquate Marktbearbeitung
Autor:in:
Ulrike Borkowski (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Kundenbindung durch die Instrumente des Direktmarketing
Autor:in:
Maike Wolf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Eventmarketing. Konstruktion von Erlebnissen in der modernen Markenführung
Autor:in:
Oliver Ole Vorsprecher (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung von Humor für erfolgreiches Viral-Marketing
Autor:in:
Dipl.-Kfm. (FH) Timo Oluschinsky (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Preiszufriedenheitsfaktoren zur Gestaltung einer kundenorientierten Preispolitik - Eine empirische Studie über Mobilfunkanbieter
Autor:in:
Diplomhandelslehrerin Svenja Skubella (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Product Placement von Automobilherstellern in internationalen Kinofilmen - Vergleich mit anderen Kommunikationsinstrumenten und Diskussion am Beispiel der Volksrepublik China
Autor:in:
Diplom-Kaufmann Helge Wittkugel (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Nachhaltigkeits-Marketing multinationaler Lebensmittelunternehmen auf dem deutschen Markt
Autor:in:
Bettina Mayer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,1
Price:
US$ 36.99
Anglizismen in der Werbung. Eine empirische Studie
Autor:in:
Andre Steiner (Author)
,
Matthias Strobel (Author)
,
Yanfeng Gao (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,3
Price:
US$ 36.99
Qualitätsmanagement unter Marketinggesichtspunkten am Beispiel einer gesetzlichen Krankenversicherung
Autor:in:
Marco Pramann (Author)
Category:
Diploma Thesis , 2003 , Grade: 1.0
Price:
US$ 36.99
Die besondere Bedeutung der Corporate Identity für das Marketing globaler Dienstleistungsunternehmen
Autor:in:
Birgit Sieburg (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Beschwerdemanagement. Ein Instrument der Kundenorientierung
Autor:in:
Marco Waßmann (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 33.99
Kundenbindung mittels eines Kundenclubs. Erstellung und Bewertung eines Konzepts
Autor:in:
Danny Wendel (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,7
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US$ 32.99
Tarifstrukturen der Festnetzanbieter - Preispolitische Analyse und Untersuchung der Wahrnehmung durch den Endverbraucher
Autor:in:
Sven Janssen (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,0
Price:
US$ 36.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
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US$ 36.99
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Autor:in:
Stefan Grossek (Author)
Category:
Diploma Thesis , 2004 , Grade: Sehr Gut
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US$ 44.99
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Erfolgsfaktoren von Kundenkarten
Autor:in:
Ulrike Gastrock (Author)
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Katalin Tota (Author)
Category:
Seminar Paper , 2011 , Grade: 1,5
Price:
US$ 31.99
Konsumverhalten zu Zeiten der Finanzkrise am Beispiel von Studierenden
Autor:in:
Manuel Bouvier (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 31.99
Untersuchung wesentlicher Einflussfaktoren des Entstehens von Beratungsdiebstahl im Bereich Consumer Electronics
Autor:in:
Mag. (FH) Alexander Müller (Author)
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Status Quo der Auseinandersetzung mit dem Corporate Social Responsibility-Konzept in der betriebswirtschaftlichen Forschung in Deutschland
Autor:in:
Dipl.-Kaufmann Benjamin Krapp (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Audio Branding als integrativer Bestandteil der Markenführung
Möglichkeiten und Grenzen der Instrumentalisierung am Beispiel der Konsumgüterindustrie
Autor:in:
Diplom Kaufmann Tobias Schmelnik (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,85
Price:
US$ 31.99
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Autor:in:
Stephanie Schek (Author)
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 36.99
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Autor:in:
Aykut Bozkurt (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,7
Price:
US$ 36.99
Erfolgreiches Social Media für Kunstgalerien
Autor:in:
Charlotte Valentin (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 31.99
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Autor:in:
Kristin Schmidt (Author)
Category:
Bachelor Thesis , 2012
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US$ 33.99
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Autor:in:
Melanie Funk (Author)
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Eva Katharina Hott (Author)
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 36.99
Soziale Nachhaltigkeit als Wettbewerbsvorteil
Eine empirische Studie
Autor:in:
Bachelor of Arts Maximilian Schlesier (Author)
Category:
Scientific Study , 2011 , Grade: 1,7
Price:
US$ 31.99
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Autor:in:
Tobias Pieper (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
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Lösungsansätze für den Einstieg und Praxis
Autor:in:
Anna Grasmik (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
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Marketing Controlling Konzept für die klein- und mittelständische Hotellerie
Autor:in:
Katharina Unterberger (Author)
Category:
Bachelor Thesis , 2010 , Grade: Sehr Gut
Price:
US$ 31.99
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Autor:in:
Florian Bösl (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
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Autor:in:
André Morreale (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
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US$ 36.99
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Eine empirische Studie
Autor:in:
André Steiner (Author)
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Matthias Strobel (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
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Autor:in:
Chris Muszalik (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 42.99
Studentenmarketing bei Kreditinstituten
Grundlagen, Marktanalyse und Handlungsempfehlungen
Autor:in:
Björn Gilge (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Kommunikationspolitische Instrumente zur Kundenbindung - Konzeption und Best Marketing Practice
Autor:in:
Silke Manz (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
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US$ 44.99
Möglichkeiten und Grenzen eines Bonusprogramms zur Kundenbindung. Ein Praxisbeispiel der Vodafone D2 GmbH
Autor:in:
Florian Riedel (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0
Price:
US$ 33.99
Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität
Autor:in:
Clemens Rademacher (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Die Implementierung eines Stadtmarketings in der Euregio Maas-Rhein
Darstellung und Analyse am Beispiel der Stadt Aachen
Autor:in:
Stefan Hörnemann (Author)
Category:
Diploma Thesis , 2002 , Grade: 2,0
Price:
US$ 36.99
Öko-Strategien im vertikalen Marketing - Beispielhaft verdeutlicht am Möbelmarkt
Autor:in:
Marco Luthe (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,0
Price:
US$ 36.99
Image - und Werthaltung des Endverbrauchers im Bereich der Marken- und Produktpiraterie in der Bekleidungsbranche
Autor:in:
Alina Böhm (Author)
Category:
Seminar Paper , 2016 , Grade: 2,3
Price:
US$ 33.99
Online-PR in österreichischen Unternehmen mittels Social Media. Visuelle Kommunikation über Instagram und Facebook
Autor:in:
Barbora Penkava (Author)
Category:
Seminar Paper , 2020 , Grade: 2,00
Price:
US$ 36.99
Kundenorientierung und Suchverhalten im POS
Autor:in:
Thomas Schlegtendal (Author)
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Christian Schlegtendal (Author)
Category:
Research Paper (postgraduate) , 2004 , Grade: 1
Price:
US$ 31.99
Website-Gestaltung, SEO & Usability als Anforderungen an einen erfolgreichen Internetauftritt
Optimierungsempfehlungen anhand praktischer Anwendungsbeispiele ausgewählter Websites von Fluggesellschaften
Autor:in:
Kristin Huckenbeck (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Social Commerce
Strategieentwicklung im E-Commerce zur Nutzung der Social Media Potentiale in deutschen Handelsunternehmen anhand der POST-Methode und Social Commerce Tools
Autor:in:
M.A. Matthias Krenz (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Ermittlung der Kundenzufriedenheit in Bäckereien als Basis für Unternehmensentscheidungen des Managements
General Management
Autor:in:
Véronique Dölger (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
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US$ 31.99
Mietpreisentwicklung in ausgewählten deutschen Städten und Prognosen bis 2020 im Wohnimmobilienmarkt
Autor:in:
Peter Liedke (Author)
Category:
Research Paper (undergraduate) , 2013 , Grade: 1,7
Price:
US$ 31.99
Integrierte Kommunikation und Social Media
Nutzt Social Media einem B2B-Unternehmen bei der Realisierung von integrierter Kommunikation?
Autor:in:
Christian Strunz (Author)
Category:
Project Report , 2013 , Grade: 1,0
Price:
US$ 31.99
Facebook-Marketing: Strategische Herausforderungen, Erfolgsfaktoren und Risiken
Autor:in:
Aysun Karge (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
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US$ 39.99
„Social Media Communication“
Darstellung, kritische Würdigung und Bewertung von Möglichkeiten der Implementierung im Bereich des Auszubildenden-Recruitings bei der DACHSER GmbH & Co. KG
Autor:in:
Maxim Weinmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
Price:
US$ 44.99
Social Media Marketing. Twitter und Ansatzpunkte des Marketing
Autor:in:
Aysun Karge (Author)
Category:
Project Report , 2012 , Grade: 1,3
Price:
US$ 31.99
Kundenbindung in sozialen Nonprofit-Organisationen
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Autor:in:
Romana Heuberger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,2
Price:
US$ 39.99
Internationalisierungsstrategien von IT-Dienstleistern. Analyse der Erfolgspotenziale und -voraussetzungen
Autor:in:
Dipl.-Kffr. Tsvetelina Valkova (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Eventmarketing - eine effiziente kommunikationspolitische Maßnahme am Beispiel der Craft Night von Etsy
Autor:in:
Maria Neidhold (Author)
Category:
Bachelor Thesis , 2012
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US$ 33.99
Crowdinvesting als Marketing-Instrument für deutsche Startups
Mehrwerte einer Finanzierung durch Crowdinvesting
Autor:in:
Marc Stahlmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,70
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US$ 39.99
Der Convenience Store
Erstellung und Durchführung eines Konzeptionsprozesses
Autor:in:
M. A. Benjamin Wanninger (Author)
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M. A. Martin Wurm (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Vergleichende Werbung in Deutschland
Theoretische Grundlagen und empirische Bestandsaufnahme
Autor:in:
Lisa Geißler (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Einfluss der Kundenloyalität im Social Media Marketing
Was Kunden wirklich von Unternehmen erwarten
Autor:in:
Marcel Ammann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,2
Price:
US$ 37.99
Virales Marketing und Ambient Media für die Zielgruppe 50plus
Autor:in:
Nina Bach (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Internetbasierte Kundenbindungsinstrumente. Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
Autor:in:
Alexej Drobyschev (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Nachhaltiges Wirtschaften und Reputation von Unternehmen: Wirkungszusammenhänge in Theorie und Praxis
Autor:in:
Christopher Leifeld (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Zielgruppenmarketing als Erfolgsfaktor für die frühe Kundenbindung von Finanzdienstleistungen
Entwicklung von Marketingstrategien unter Berücksichtigung einer empirischen Marktanalyse der Zielgruppe “Student“
Autor:in:
M.Sc. Aleksandar Trifunovic (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Green Marketing - Empirische Analyse ausgewählter Werbekampagnen
Autor:in:
Roland Derenbach (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,3
Price:
US$ 27.99
Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 31.99
Branchenanalyse und Perspektiven deutscher Zeitungsverlage
Autor:in:
Manfred Korzer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
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US$ 27.99
Die Auswirkungen von Wechselkursschwankungen auf gewinnoptimale Preispolitik im internationalen Marketing
Eine empirische Untersuchung
Autor:in:
Wolfgang Stockmeyer (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 31.99
Preisbildung der Automobilzulieferer im Independent Aftermarket
Autor:in:
Marko Funke (Author)
Category:
Diploma Thesis , 2011 , Grade: 2
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US$ 31.99
Establishing as expert and broker of Australian educational services in Germany
An example of marketing approaches in practice
Autor:in:
M.A. Hardy Landmann (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 48.99
Kundenzufriedenheit und Kundenbindung im Küstenschutz
Autor:in:
Thomas Stuehrenberg (Author)
Category:
Master's Thesis , 2011 , Grade: 2,0
Price:
US$ 31.99
Nutzung von Social Media als Marketinginstrument in Kleinunternehmen am Beispiel Hautbalance Naturkosmetik
Autor:in:
Elke Hockauf (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Nischenprodukte statt Massenware - Produktdifferenzierung in der Natursteinbranche
Entwicklung und Implementierung eines Multi-Channel-Absatzsystems im Unternehmen CNM UG
Autor:in:
Mario Beger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung von Gutscheinen als Teil des Marketing-Mix von Online-Shops in Deutschland
Autor:in:
Tobias Mattl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 31.99
Trends in der Automobilindustrie
Vermarktung innovativer Mobilitätsdienstleistungen am Beispiel Car-Sharing
Autor:in:
Stephanie Schmidt (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Ableitung von Erfolgsfaktoren für den richtigen Einsatz von Social Media Marketing
Anhand einer qualitativen Analyse
Autor:in:
Jens Otto (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 31.99
Change Management am Theater
Eine Analyse am Beispiel des Friedrichstadtpalastes Berlin
Autor:in:
Lydia Stübler (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,3
Price:
US$ 36.99
Empfehlungsmarketing als Instrument für die Neukundengewinnung
Am Beispiel des Unternehmens EGOinform Gesundheitsmanagement
Autor:in:
Oliver Barz (Author)
Category:
Project Report , 2010 , Grade: 2
Price:
US$ 31.99
Realität und Anspruch des Stadt- und Regionalmarketings unter besonderer Berücksichtigung der Stadt Köln
Autor:in: Anonymous
Category:
Master's Thesis , 2011 , Grade: 3,0
Price:
US$ 31.99
Real oder Fake? Markenpiraterie und ihre Wirkung auf Konsumenten
Autor:in:
Stephan Schori (Author)
Category:
Master's Thesis , 2009 , Grade: 2
Price:
US$ 36.99
Coopetition strategischer Allianzen am Beispiel des Wissenstransfers junger Technologieunternehmen
Autor:in:
Anne Wießner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Bewertung von Internetunternehmen mit Kundenwertmodellen
Eine Studie zur Bewertung von sozialen Online-Netzwerken
Autor:in:
Hendrik Braun (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 31.99
Professionelles Direktmarketing in der täglichen Praxis
Autor:in:
Wolfgang Zollner (Author)
Category:
Textbook , 2011
Price:
US$ 33.99
Bestandsaufnahme der durchgeführten Kundenkartenprogramme des Einzelhandels in der Türkei
Kundenkartenprogramme im Lebensmitteleinzelhandel
Autor:in:
Burak Yurteri (Author)
Category:
Diploma Thesis , 2010 , Grade: 100 / 100
Price:
US$ 36.99
Empfehlungssysteme im E-Commerce
Der Einfluss von Herdenverhalten bei automatisierten Empfehlungssystemen
Autor:in:
Bachelor of Science Jerry Felten (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,7
Price:
US$ 31.99
Hedgefonds zur Portfoliooptimierung für Privatanleger
Eine empirische Untersuchung
Autor:in:
Erec Fetzer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
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