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Markenführung im Dilemma zwischen Kontinuität und Aktualität
Oder wieviel Wandel braucht gute Markenführung?
Autor:in:
Anne Bender (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Die Einbindung sozialer Netzwerke in die Datenanreicherung und -gewinnung im CRM
Dargestellt am Beispiel von Facebook
Autor:in:
Stefan Ripperda (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 20.99
Die praktische Anwendbarkeit der Genfer Markendefinition
Autor:in:
Stefan Grossek (Author)
Category:
Diploma Thesis , 2004 , Grade: Sehr Gut
Price:
US$ 44.99
Die Service-Dominant Logic als neues Marketingparadigma
Die Service-Dominant Logic, deren Anwendung im Marketing und Zukunftsfähigkeit des Ansatzes
Autor:in:
Leah Pielok (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 18.99
Ändert sich das Konsumentenverhalten immer schneller? Einflussfaktoren des Käuferverhaltens in der Textilbranche
Autor:in:
Jerome Hoffmann (Author)
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Marketingcontrolling mit Hilfe von Kennzahlen
Können Marketingmaßnahmen mit Hilfe von Kennzahlen ausreichend bewertet werden, um vom Marketingmanagement zur Investitionsbegründung in das Marketing genutzt zu werden?
Autor:in:
Gina Inèz Diekmann (Author)
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
Price:
US$ 17.99
Quantitative Studie zur Untersuchung des Rezeptions- und Nutzungsverhaltens von 3D-Kinobesuchern
Anhand einer Online-Befragung
Autor:in:
Laura Köhninger (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 20.99
Unternehmens- und Markenkommunikation des Unternehmens SAP
Autor:in:
Anton Pfeifer (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 18.99
Social Media Marketing. Bewertung der Social Media Aktivitäten der Onlineplattform EDITED
Autor:in:
Nina Vöge (Author)
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 18.99
Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue
Autor:in:
Alexander von Hohenberg (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
Price:
US$ 18.99
Virales Marketing als Chance für Start-Up Unternehmen
Autor:in:
Daniel Kloster (Author)
Category:
Seminar Paper , 2011
Price:
US$ 16.99
Die aktuelle und zukünftige Bedeutung der Marke in der Modebranche
Autor:in:
Andrea Ruhland (Author)
Category:
Academic Paper , 2003 , Grade: 1,3
Price:
US$ 18.99
Analyse verschiedener E-Commerce-Konzepte als Vertikalisierungsstrategien mittelständischer Textilunternehmen dargestellt am Beispiel der XY GmbH
Autor:in:
Jörg Georgi (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,6
Price:
US$ 36.99
Intranet 2.0 – Chancen und Risiken moderner Social Media Anwendungen im Unternehmen
Autor:in:
Daniel Kloster (Author)
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 16.99
Marke und Preis
Spannungsfeld in der Wertschöpfungskette der Konsumgüter
Autor:in:
Harald Münzberg (Author)
Category:
Textbook , 2011
Price:
US$ 24.99
Beeinflussung der objektiven Berichterstattung von Medien
Autor:in:
Matthias Schlemmermeyer (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 33.99
Analyse der Preiskenntnis von Konsumenten und deren Auswirkung auf ein Einzelhandelsunternehmen in Thüringen
Preiselastizität
Autor:in:
Daniel Paschek (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,3
Price:
US$ 20.99
Auswirkungen der Preisdifferenzierung auf das Kundenverhalten
Neue Entwicklungen der Marketingforschung
Autor:in:
Andreas Weinfurter (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 18.99
Der Einsatz von Suchmaschinenmarketing als Instrument zur Neukundengewinnung bei internetbasierten Serviceleistungen am Beispiel FRESH Professional Services V.O.F.
Autor:in:
Tilman Schulz (Author)
Category:
Master's Thesis , 2010 , Grade: 2,1
Price:
US$ 36.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Relationship Marketing als Grundlage des Dienstleistungsmarketing
Autor:in:
Bastian Tinnacher (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 18.99
Strategien der Werbung
Eine verhaltenswissenschaftliche Betrachtung
Autor:in:
Anne Pytlik (Author)
,
Bettina Eßfeld (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Umsetzung von Qualifizierungsmaßnahmen für Mitarbeiter in Banken und Beratungsgesellschaften
Autor:in:
Susanne Alznauer (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 2,3
Price:
US$ 0.99
Der Wert von Marken. Eine vergleichende Analyse mit aktuellen Bewertungsmodellen
Autor:in:
Marc Hesse (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten der Kundenbindung im Buchhandel
Autor:in:
Katrin Schaffert (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 17.99
Key-Account-Management: Grundlagen, Erfolgsfaktoren und Untersuchungsergebnisse
Autor:in:
Duygu Sevinc (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 18.99
Event/Eventmanagement - Kulturevent
Event Management
Autor:in:
Diplom Betriebswirt Patrick Hermann (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Marketing in der Dienstleistungs- und Wissensgesellschaft
Autor:in:
Dipl.-Kfm. Rainer Weinberger (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 32.99
Neuromarketing. Neuer Ansatz in der Konsumentenforschung
Autor:in:
Nathalie Weidmann (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 18.99
Erfolgsfaktoren und Barrieren bei der CRM-Implementierung.
Eine Metaanalyse empirischer Studien
Autor:in:
Ingo Beck (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 79.99
Die Vermarktung von Namensrechten an Sportstätten - Eine kritische Analyse unter Berücksichtigung der Werbewirkungspotenziale
Autor:in:
Anne Roemer (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 18.99
Das Informationsverhalten der Konsumenten im Internet
Autor:in:
Carsten Heckmann (Author)
Category:
Seminar Paper , 2004 , Grade: 2,3
Price:
US$ 18.99
Unternehmenskultur. Problem oder Erfolgsfaktor bei Fusionen?
Autor:in:
Nancy Bockelmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 2
Price:
US$ 33.99
Markenpositionierung um Internet
Autor:in:
Susanne Schmidt (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 18.99
Möglichkeiten der Messung von Preisbereitschaften
Autor:in:
Björn Rentner (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Einflussfaktoren der Entscheidung für die Wahl der Markteintrittsstrategie
Autor:in:
Micha Neubauer (Author)
Category:
Term Paper , 2004 , Grade: 1,75
Price:
US$ 18.99
Online-Strategien von Handelsblatt und Financial Times Deutschland
Autor:in:
Tim Prostka (Author)
Category:
Bachelor Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Dienstleistungsqualität - Grundlagen des Dienstleistungsmanagements
Autor:in:
Dipl. Wirt.-Inform. (FH) Timo Wlecke (Author)
Category:
Seminar Paper , 2003 , Grade: 2.3
Price:
US$ 18.99
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