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Messung implizierter Einstellungen
Wesen und Relevanz für das Marketing
Autor:in:
Marcella Mang (Author)
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 17.99
Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln
Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing
Autor:in:
Samer Hammoud (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten der Änderung von Einstellungen zu Produkten durch Werbung
Autor:in:
Dipl.-Oec, M.A. Julia Dietrichs (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Indirekte Messung der Einstellung zur Homosexualität unter Verwendung des Impliziten Assoziationstests
Autor:in:
Frida Rich (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 18.99
Analyse der Einstellungen von Studierenden gegenüber dem Berufsfeld Vertrieb
Autor:in:
Diplom Kauffrau (FH) Sarah Gohm (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Käuferverhalten, Einstellungen und Motive
Autor:in:
Konstantin Lust (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Der Einfluss der interpersonellen Kommunikation auf die produktbezogene Einstellung – untersucht am Beispiel der Filmbranche
Autor:in:
Christoph Pütz (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Grünes Markenimage. Geschlechtsspezifische Unterschiede bei der ökologischen Einstellung und der Markentreue in der Bevölkerung
Autor:in:
Andreas Webers (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 3,0
Price:
US$ 18.99
Männer und Kosmetik. Verwendung und Markenbewusstsein von Männern bei kosmetischen Produkten und Maßnahmen
Eine theoretische und empirische Analyse
Autor:in:
Angela Groß (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 44.99
Entwicklung eines Bewertungsmodells für das Beschwerdemanagement auf Basis der EFQM
Autor:in:
Diplomkauffrau (FH) Sandra Peters (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Der Einfluss sozialer Normen auf unser Verhalten
Implikationen für das Marketing
Autor:in:
Daniel Kreisel (Author)
Category:
Seminar Paper , 2009 , Grade: 2,3
Price:
US$ 17.99
Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
Autor:in:
Katharina Loos (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Nostalgie in der Werbung. Eine empirische Studie
Autor:in:
Dipl.-Kffr. Désirée Pieschl (Author)
,
Jan Zilske (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Diffusion von Innovation durch Weblogs
Eine kausalanalytische Studie
Autor:in:
Diplom-Kaufmann Daniel Krauß (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Das Image von Armbanduhrenmarken aus der Sicht von Einzelhändlern
Autor:in:
Dipl.-Kfm. Fabian Sauerwein (Author)
,
Hana Falzarano (Author)
Category:
Seminar Paper , 2006 , Grade: 2,3
Price:
US$ 19.99
Mere-Exposure-Effekt und seine praktische Anwendung im Marketing
Autor:in:
Can Kaplan (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 20.99
Zielgruppe Kosmopolit. Darstellung und praktische Relevanz
Autor:in:
Bachelor of Arts Ann-Kristin Block (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 18.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Nachhaltiges Marketing in deutschen Bio-Supermärken
Eine empirische Untersuchung
Autor:in:
Marcel Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Implizite Einstellungsmessung mittels Impliziten Assoziationstest (IAT) – dargestellt anhand eines Beispiels
Autor:in:
Cheun-Yin Lam (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 2,7
Price:
US$ 18.99
Die Fehler nach der Angebotsabgabe
Warum auch gute Angebote nicht zwangsläufig zum Auftrag führen
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
Price:
US$ 2.99
Verhaltenstheoretische Analyse des Co-Brandings
Einstellungsbildung und Imagetransfer
Autor:in:
Leo Ferdinand Chwoika (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 31.99
Total Loyality Marketing - Unternehmenspraxis im Mittelstand
Autor:in:
Thomas Götz (Author)
Category:
Term Paper , 2008 , Grade: 2,3
Price:
US$ 17.99
Das wahrgenommene Umweltbewusstsein einer Automarke und dessen Effekt auf die Beziehung zum Verbraucher
Autor:in:
Diplom-Kaufmann Markus Heibel (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Produktimage und Placement
Autor:in:
lic.oec.publ Nicole Oertli (Author)
Category:
Diploma Thesis , 2005 , Grade: 5.5
Price:
US$ 41.99
Der Mere-Exposure-Effekt
Autor:in:
Annemarie Wallis (Author)
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 17.99
Die mehrdimensionale Messung des Produktimages
Autor:in:
Kai Hortig (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,5
Price:
US$ 18.99
Bedürfnisstrukturen: Unterschiede zwischen westlichen Industrieländern und dem chinesischen Markt
Autor:in:
Mattes Decker (Author)
,
Mario Sass (Author)
,
Kai Unruh (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
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Seminar Paper , 2003 , Grade: 6 (Schweiz)
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Diploma Thesis , 2002 , Grade: 1,3
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Autor:in:
Adrian Becker (Author)
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Diploma Thesis , 2002 , Grade: 1,3
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Anja Bahlinger (Author)
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Seminar Paper , 2018 , Grade: 1,3
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Autor:in: Anonymous
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Term Paper , 2019
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Lisa Mertens (Author)
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Autor:in: Anonymous
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Term Paper , 2019 , Grade: 1,0
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Michael Grom (Author)
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Project Report , 2018 , Grade: 2,3
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Research Paper (undergraduate) , 2018 , Grade: 2,7
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Seminar Paper , 2018 , Grade: 2,2
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BA Philipp Schreyer (Author)
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Seminar Paper , 2009 , Grade: 3
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Term Paper , 2014 , Grade: 1,00
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Seminar Paper , 2017 , Grade: 3,0
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LL.M. Tanja Nagler (Author)
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Term Paper , 2001
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Location-based Marketing im deutschen Handel
Autor:in:
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Term Paper (Advanced seminar) , 2017 , Grade: 1,0
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Seminar Paper , 2014 , Grade: 1,0
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Autor:in:
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Project Report , 2016 , Grade: 2.0
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Marketing Management. Der Einfluss von Emotionen auf das Verhalten von "Coca Cola"-Konsumenten
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Term Paper , 2011 , Grade: A
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Term Paper , 2014 , Grade: 1,7
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Term Paper , 2009 , Grade: 2,3
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Location-based Marketing. Der Status quo in Deutschland
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Term Paper (Advanced seminar) , 2015 , Grade: 1,0
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Grundlagen des Mobile Marketing. Voraussetzungen und Technologien
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Academic Paper , 2012
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Die Wirkung von Netzwerkeffekten in sozialen Netzen
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Diploma Thesis , 2014 , Grade: 1,3
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Der Einfluss von Megatrends auf die deutsche Versicherungswirtschaft
Autor:in:
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Master's Thesis , 2014 , Grade: 1,7
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Autor:in:
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Research Paper (postgraduate) , 2004 , Grade: 1
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Autor:in:
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Term Paper , 2013
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Ökologische, soziale und ethische Aspekte in der Marketingplanung und Überführung in eine strategische Unternehmensplanung
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Tobias Fritsch (Author)
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Term Paper , 2014 , Grade: 1,9
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Term Paper , 2012 , Grade: 2,3
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Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
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Autor:in:
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Master's Thesis , 2012 , Grade: 1,7
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Praxismarketing. Vermarktung von medizinischen Dienstleistungen
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Seminar Paper , 2013 , Grade: 1,3
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Deskriptive Analyse und Bewertung der Preispolitik von Software-as-a-Service-Anbietern im B2B-Markt
Autor:in:
MBA Johannes Ellenberg (Author)
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Master's Thesis , 2013 , Grade: 2,2
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Mobile Commerce. Veränderung im Konsumentenverhalten und Auswirkungen auf den Handel
Autor:in:
Mauricio Prinzlau (Author)
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Bachelor Thesis , 2013 , Grade: 1,0
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Der Couponer. Empirische Entwickung einer Couponing-Shopper-Typologie im deutschen Einzelhandel
Autor:in:
Michael Schmidt (Author)
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Bachelor Thesis , 2013 , Grade: 1,3
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Senioren als Marketing-Zielgruppe. Besonderheiten, Konzepte und Beispiele
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Term Paper , 2013 , Grade: 1,0
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Der Preis als Qualitätsindikator. Eine Untersuchung am Beispiel der Automobilindustrie
Autor:in:
Michel Siemon (Author)
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Bachelor Thesis , 2013 , Grade: 1
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Der manipulierte Konsument
Autor:in: Anonymous
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Seminar Paper , 2012 , Grade: 1,0
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Social Media im Wandel zu Commercial Media. Monetarisierungsstrategien von sozialen Netzwerken durch Nutzung neuer Absatzkanäle
Autor:in:
Sascha Dagustany (Author)
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Master's Thesis , 2013 , Grade: 1,6
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Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
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Bachelor Thesis , 2012 , Grade: 1,0
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LOHAS – Neue Konsumentengruppe oder nur ein Modetrend?
Autor:in:
André Schröder (Author)
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Research Paper (undergraduate) , 2011 , Grade: 1,3
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Niklas Luhmann - Ökologische Kommunikation und Vertrauen am Beispiel BP
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BA Sabrina Meißner (Author)
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Term Paper (Advanced seminar) , 2011 , Grade: 1,0
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Soziale Nachhaltigkeit als Wettbewerbsvorteil
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Autor:in:
Bachelor of Arts Maximilian Schlesier (Author)
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Scientific Study , 2011 , Grade: 1,7
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Autor:in:
Julia Schulz (Author)
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Term Paper , 2010 , Grade: 1,3
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Autor:in:
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Seminar Paper , 2011 , Grade: 1,7
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Jana Vinokurova (Author)
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Intermediate Examination Paper , 2011 , Grade: 1.5
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Trends in der Automobilindustrie
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Autor:in:
Stephanie Schmidt (Author)
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Bachelor Thesis , 2011 , Grade: 1,0
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Autor:in:
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Category:
Seminar Paper , 2011
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Der Einfluss von Retail Brands auf das Kaufverhalten
Autor:in:
Elena Boguslavski (Author)
Category:
Diploma Thesis , 2011 , Grade: 2
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Marketing Controlling in der alpinen Tourismuswirtschaft am Beispiel der Hotellerie
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Autor:in:
Katharina Unterberger (Author)
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Bachelor Thesis , 2010 , Grade: Sehr Gut
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Das Geschäftsmodell "Social Shopping Community"
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Autor:in:
Dan Fischer (Author)
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Diploma Thesis , 2010 , Grade: 2,3
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Category:
Term Paper , 2011 , Grade: 1,5
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Autor:in:
Daniel Stitz (Author)
Category:
Term Paper , 2010
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Dipl.-Kfm. Thomas Flöter (Author)
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Diploma Thesis , 2010 , Grade: 1,3
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Studie über die Zufriedenheit mit der multifunktionalen Chipkarte an der FH Köln
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Autor:in:
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Category:
Seminar Paper , 2008 , Grade: 1,7
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Autor:in:
Daniela Engel (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
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Going with the crowd? Herd behavior and informational influence in buying decisions
Autor:in:
Sebastian Schmidt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,3
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Einfluss ausgewählter Website-Elemente auf die wahrgenommene Qualität eines Internetauftritts für Vermietung von Ferienwohnungen
Autor:in:
Anna Welker (Author)
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Term Paper , 2007 , Grade: 1,3
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Identifikation und Analyse zentraler Determinanten von Kundenbindung
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Autor:in:
Jane Petzold (Author)
Category:
Master's Thesis , 2010 , Grade: 2,0
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Bonusprogramme als Instrument der Kundenbindung in der Aviation-Branche. Strategische Allianzen
Autor:in:
Thomas Lo Coco (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
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Analyse des Marktes für funktionelle Getränke. Mögliche Konsequenzen für Marketing-Mix und erfolgreiche Produkteinführungen neuer Getränke
Autor:in:
Bianca Hofmann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
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Das Demoskopische Interview
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Autor:in:
Boyana Marinova (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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Autor:in:
Katharina Richter (Author)
Category:
Term Paper , 2009 , Grade: 2,3
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Makroanalyse des deutschen Marktes für funktionelle Getränke
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Autor:in:
Bianca Hofmann (Author)
Category:
Term Paper , 2009 , Grade: 1,00
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Erfolgsfaktoren im Multi-Level-Marketing
Eine empirische Studie über Beziehungsqualität, Beratungsqualität, Kundenloyalität und Mundpropaganda im Party-Verkauf
Autor:in:
Claudia Kraus (Author)
Category:
Diploma Thesis , 2009 , Grade: Sehr Gut
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US$ 36.99
Kundenzufriedenheit im Sport: Drop-Out und Bindung in Fitness-Studios
Autor:in:
Tanja Gesierich (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
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Network Marketing als Geschäftsidee. Theoretische Grundlagen und deren Umsetzung
Im Rahmen eines ausgewählten Gründungsprojektes im Bereich Wellness und Gesundheit
Autor:in:
Diplom Jessika Schulze (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
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US$ 36.99
Organisation und Management von Kommunikation in Konzernen
Autor:in:
Mag.iur. MSc Heinrich Sigmund (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr Gut
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Sinus-Milieus. Darstellung, Anwendung und Nutzen für die Marketing-Praxis
Autor:in:
Dagna Walczak (Author)
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Term Paper , 2008
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