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Keepin' it real - Auf der Suche nach Authentizität
Autor:in:
B.Sc. Annika Weckner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 18.99
Nostalgie in der Werbung. Eine empirische Studie
Autor:in:
Dipl.-Kffr. Désirée Pieschl (Author)
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Jan Zilske (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
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US$ 36.99
Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
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US$ 24.99
Change Management am Theater
Eine Analyse am Beispiel des Friedrichstadtpalastes Berlin
Autor:in:
Lydia Stübler (Author)
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Thesis (M.A.) , 2011 , Grade: 1,3
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Branded Online Communities. Das Sponsoring von Online Communities aus Perspektive des Markenmanagements
Autor:in:
Anna-Sophie Bachmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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US$ 20.99
Der Berliner Fitnessmarkt. Standortanalyse und Einstiegsstrategie
Autor:in:
Bachelor of Arts (B.A.) Pascal Vergin (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,75
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US$ 31.99
Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU
Autor:in:
Dominik Ulrich Hoppe (Author)
Category:
Bachelor Thesis , 2014
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US$ 20.99
Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken
Eine differenzierte experimental-ökonomische Analyse
Autor:in:
Martin Cordes (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
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US$ 36.99
Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
Autor:in:
Julian Boguschewski (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 20.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
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Kundenintegration in Unternehmensprozessen. Nutzenstiftung durch interaktive Wertschöpfung und Web 3.0 sowie deren Bedeutung
Mit erfolgversprechenden Handlungsempfehlungen für Unternehmen
Autor:in:
Master of Science Jerry Felten (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
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US$ 33.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
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US$ 20.99
Web 3.0 und die Auswirkungen auf das Online-Marketing
Autor:in:
Christian Angeler (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,3
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US$ 36.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Social Business Start-Ups und Venture Philanthropy
Praxisrelevanz der philanthropischen Förderung für Social Business Start-Ups
Autor:in:
Jenny Stiebitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 15.99
Knappheit als Determinante von Kaufentscheidungen
Autor:in:
Daniela Bache (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
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US$ 17.99
Beeinflussung der objektiven Berichterstattung von Medien
Autor:in:
Matthias Schlemmermeyer (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 33.99
Auswirkungen des Fairen Handels auf die Freie Marktwirtschaft am Beispiel des FAIRTRADE Kaffees
Autor:in:
Philipp Gogg (Author)
Category:
Master's Thesis , 2009 , Grade: sehr gut
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US$ 31.99
Integration Sozialer Netzwerke in Recruiting-Prozesse
Kür oder Pflicht?
Autor:in:
Ines Zehner (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,5
Price:
US$ 20.99
Guerilla-Marketing. Grundlagen, Instrumente und Beispiele
Autor:in:
Christian Wollscheid (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Preistreiber auf volatilen Märkten
Eine empirische Untersuchung am Beispiel des internationalen Papiermarktes
Autor:in:
Sebastian Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Implikationen aus der sozialwissenschaftlichen Forschung für den Aufbau von Online Kundenbeziehungen im Retail Banking
Autor:in:
Christian Schaab (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
Autor:in:
Lorenz Alexander Rau (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,3
Price:
US$ 31.99
Eventmarketing in der Immobilienwirtschaft
Autor:in:
Christian Portig (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,1
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US$ 31.99
Erfolgspotential des Mobile Tagging im M-Commerce im Kontext des Relationship Marketing
Autor:in:
Dominik Riber (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,8
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US$ 31.99
Kundenorientierte Produktgestaltung - Theoretische und methodische Grundlagen
Autor:in:
Mag. MBA Karin Sommer (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr Gut
Price:
US$ 36.99
Die Bedeutung von Web-Events als Unterstützung von Markenveranstaltungen
Effizienter Einsatz eines Online-Tools für die Führung von Veranstaltungsmarken
Autor:in:
Dipl Katharina Sachse (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,1
Price:
US$ 36.99
Messverfahren zur Erfolgskontrolle von Events
Dargestellt an ausgewählten Beispielen
Autor:in:
Nicole Bäro (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 31.99
Analyse der Einstellungen von Studierenden gegenüber dem Berufsfeld Vertrieb
Autor:in:
Diplom Kauffrau (FH) Sarah Gohm (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Analyse und Bewertung von Kundenbindungsinstrumenten im Telekommunikationsmarkt
Autor:in:
Diplom-Kaufmann Sebastian Adam (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,4
Price:
US$ 36.99
Modelle des Lernverhaltens von Konsumenten
Autor:in:
Rebeccca Stiglmair (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 33.99
Chancen und Risiken neuer Werbeformen vor dem Hintergrund der zunehmenden Digitalisierung
Autor:in:
Anne Mühl (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,4
Price:
US$ 36.99
Die Vermarktung der FIFA WM 2006 - Untersuchung des Marketingkonzeptes für die Fußball-Weltmeisterschaft in Deutschland und Analyse wirtschaftlicher Potentiale für Hamburg
Autor:in:
Oliver Menzel (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Multiversale Kundenorientierung als Erfolgsfaktor im E-Commerce
Autor:in:
Verena Beckmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,1
Price:
US$ 36.99
Werbung, Kinder und Jugendliche. Eine Analyse der wechselseitigen Wirkungszusammenhänge
Autor:in:
Bayraktar Gülcin (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Nutzensegmentierung im Mobilfunkmarkt - Ein ergänzender Segmentierungsansatz für das Marketing von UMTS-Diensten
Autor:in:
Christian Wolf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 43.99
Regain Management und E-Commerce
Autor:in:
Daniel Steinberg (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 33.99
Zur ökonomischen Bewertung aktueller Entwicklungen auf dem Gebiet des europäischen Lebensmittelrechts - dargestellt aus der Sicht des Marketing im Lebensmitteleinzelhandel
Autor:in:
Gabriele Klein (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 18.99
Vertriebsstrukturen im Tourismus im Zeitalter des Internets
Bedeutung und Zukunft des stationären Reisebüros im Vergleich zum Online-Vertrieb touristischer Leistungen
Autor:in:
Rashmi Bhatnagar (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Corporate Fashion als Instrument der Corporate Identity
Hintergründe zur Einführung eines einheitlichen Bekleidungskonzeptes in der Museumsstiftung Post und Telekommunikation
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,25
Price:
US$ 18.99
Kundenclubs und Kundenkarten als Kundenbindungsinstrumente
Autor:in:
Markus Klampfer (Author)
Category:
Diploma Thesis , 1999 , Grade: 2
Price:
US$ 0.99
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