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Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
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Diplom-Betriebswirt Stefan Schneider (Author)
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Master's Thesis , 2014 , Grade: 1,3
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Social Media und Video Marketing. Umsatzsteigerung, Markenbildung und Kundenbindung in der digitalen Welt
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Project Report , 2023 , Grade: Gut
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Mio Müller (Author)
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Seminar Paper , 2023 , Grade: 1,0
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Influencer Marketing. Welche Erfolgsfaktoren versprechen sich Unternehmen?
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Moderner Online-Content und die zukünftige Optimierung. Social Media Content, Metriken und KPIs
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Research Paper (undergraduate) , 2021 , Grade: 1.7
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Die fatalen Effekte von sozialen Medien
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Term Paper , 2023 , Grade: bestanden
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Konzeption einer digitalen Pressekonferenz. Erstellung eines Presseverteilers und -statements sowie einer Medieneinladung
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Digitaler Narzissmus auf Adobe Stock und Instagram
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Anwendungsbeispiele im Online Marketing
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Research Paper (undergraduate) , 2022 , Grade: 1.0
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Das Erfolgsrezept von Influencern
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Das Meat-Paradox. Untersuchung von Fleischwerbung unter Berücksichtigung der Theorie der kognitiven Dissonanz
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Term Paper , 2021 , Grade: 1,3
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Wie Werbung Geschlechterrollen darstellt. Werbekampagnen von "Always" und "Gillette"
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Seminar Paper , 2019
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Essay , 2021 , Grade: 1,7
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Social Media Marketing als Ausweg aus der Krise der Tageszeitungen?
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Term Paper , 2018 , Grade: 2,0
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Erfolgsmessung von Social-Media-Kampagnen
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