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Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Markenmanagement am Beispiel der Berliner Aids-Hilfe. Qualitative Analyse der Markenidentität
Autor:in:
Marco Grenz (Author)
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
MuseumShop.de – der Onlineshop der Staatlichen Museen zu Berlin als Marketinginstrument
Autor:in:
Julika Zimmermann (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen
Autor:in:
Jakub Müller (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Geschickt platziert
Product Placement als Werbeform
Autor:in:
Danielle Sprengnagel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 24.99
Grenzwissenschaften: Neuromarketing in Bezug auf die AIDA Formel
Autor:in:
Peter Busch (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 15.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Event-Marketing und soziale Beeinflussung
Compliance Techniken zur Verstärkung der Wirkungsweise von Kommunikationsbotschaften
Autor:in:
Sven Hamatschek (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Corporate Design im Business-to-Business-Bereich
Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
Autor:in:
Marko Berndt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Online-Marketing unter besonderer Berücksichtigung des Social Media Marketing
Autor:in:
Ivana Bozic (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
Autor:in:
David Vogel (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Kontinuität und Bruch im Storytelling
Ziele und Strategien im Umgang mit Unternehmensgeschichten
Autor:in:
Sarah Reichardt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.0
Price:
US$ 19.99
Instrumente des Onlinemarketing
Anforderungen und Kriterien
Autor:in:
Stefanie Bernegger (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1
Price:
US$ 14.99
Wandel des Outbound zum Inbound Marketing
Content Marketing als Erfolgs-und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
Autor:in:
Daniela Schultz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 22.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
Price:
US$ 43.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,1
Price:
US$ 36.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
Die Rolle von Mundpropaganda im Vertrieb
Untersuchung des Einflusses der Mundpropaganda auf den direkten und indirekten Vertrieb
Autor:in:
Alexander Petschmann (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 16.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Crossdressing in narrativen Werbespots
Rahmenbruch als Raum für das dritte Geschlecht?
Autor:in:
B.A. Arwen Haase (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Category:
Master's Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Marketing für Produktinnovationen
Vermarktung von Produktinnovationen in der Mobile Entertainment Branche am Beispiel des Nintendo DS
Autor:in:
Andreas Lackner (Author)
Category:
Intermediate Diploma Thesis , 2007 , Grade: 2,1
Price:
US$ 20.99
Semiotische Analyse der Dove-Printanzeigen-Kampagne
Eine Erfolgsgeschichte der anderen Art?
Autor:in:
Norman Scholl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 56.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
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