Autor:in:
P. Y. Radhika (Author), Ashwin Tripathy (Author), Aditya Rauniyar (Author), Noel Robert (Author), Karan Karki (Author), P. Hema Devi (Author), M. Veera Swamy (Author), M. Arul Jothi (Author)
Category:
Research Paper (undergraduate)
, 2024
, Grade: A
Price:
US$ 0.99
Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? An analysis of public articles, customer reviews and revenues
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