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Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
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Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
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Thesis (M.A.) , 2008 , Grade: 2
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Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
Autor:in:
Jennifer Knauer (Author)
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Master's Thesis , 2013 , Grade: 2,7
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Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
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Diploma Thesis , 2010 , Grade: 1,7
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Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,2
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Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
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US$ 31.99
Ansprache von Emotionen und Gefühlen im Neuromarketing
Autor:in:
Christoph Elsser (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
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Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
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Diploma Thesis , 2008 , Grade: 1,7
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US$ 36.99
Psychoakustik und Sound-Engineering
Der neue Stellenwert des Hörens in der Corporate Identity
Autor:in:
M.A. Marcus Herrmann (Author)
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Thesis (M.A.) , 2001 , Grade: 2,0
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Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
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Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
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US$ 36.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
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US$ 36.99
Die Akzeptanz des Einsatzes von Erotik im Influencer Marketing
Autor:in:
Janine Kuhlmann (Author)
Category:
Seminar Paper , 2020 , Grade: 3,3
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US$ 31.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
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US$ 41.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
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US$ 36.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
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Master's Thesis , 2007 , Grade: Sehr gut
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PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
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US$ 36.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
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US$ 36.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
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Master's Thesis , 2011 , Grade: 1,4
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US$ 43.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
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US$ 31.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
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US$ 36.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
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US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
Autor:in:
Robert Lecker (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Kommunikation mit Senioren
Anforderungen an die Ansprache älterer Menschen am Beispiel einer Werbeanzeige für das Betreute Wohnen
Autor:in:
Susann Störl (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Universitäten als Dienstleister?!
Entwicklung einer Konzeption zur Messung der Dienstleistungsqualität im universitären Betrieb
Autor:in:
Marcel Wach (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,7
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Die Platzierung von Werbung, ein heikles Unterfangen?
Ein Experiment zum Einfluss von Verarbeitungstiefe und Werbekontext auf die Beurteilung der Glaubwürdigkeit und Ausgewogenheit von Product News
Autor:in:
lic. phil. Yvonne Miller (Author)
Category:
Swiss Diploma Thesis , 2008 , Grade: 5.5 (Schweizer Benotung)
Price:
US$ 36.99
Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Markenführung und Werbewirkung im Internet
Autor:in:
Till Zier (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 41.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Category:
Master's Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989
Inhaltsanalytische Fallstudie am Beispiel Leipzigs
Autor:in:
Cornelia Weinreich (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Organisationsstruktur und Regulierungspolitik der Zeitschriftenwerbung im Dritten Reich
Autor:in:
Andreas Hempfling (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,1
Price:
US$ 36.99
Erarbeitung einer Marketingkonzeption zur nationalen und internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Die Wirkung von Symbolen beim Schaffen von Awareness am Beispiel des Börsengangs der Deutschen Postbank AG
Autor:in:
M. A. Anja Gruber-Wiedemann (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,0
Price:
US$ 43.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Anti-Raucher-Kampagnen. Werbewirkung von Positivwerbung versus Negativwerbung.
Autor:in:
Bakk. Andrea Ludwig (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2
Price:
US$ 32.99
Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
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