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Die Funktionen der Marke. Eine Diskussion der historischen Verschiebungen ihrer Relevanz
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,7
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Der Einfluss von Buchrezensionen auf den Buchabsatz
Eine empirische Analyse
Autor:in:
Daniel Haller (Author)
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Master's Thesis , 2013 , Grade: 1,3
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Bedeutung und Führung von Marken auf Industriegütermärkten
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Basti Fantasti (Author)
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Seminar Paper , 2010 , Grade: 1,3
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Influencer Marketing auf Instagram. Ein strategisch vielversprechendes Instrument für das Social Media Marketing?
Mit einer Praxisreflektion zum Unternehmen Clark Germany GmbH
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Munieb Ali Zeidan (Author)
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Term Paper , 2022 , Grade: 2,7
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Onpage-Suchmaschinenoptimierung am Beispiel eines Unternehmensblogs
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Project Report , 2019 , Grade: 1,5
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Herausforderungen der Qualitätsführerschaft von global agierenden Unternehmen
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Christian Blankenstein (Author)
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Term Paper , 2018 , Grade: 1,3
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Ziele und Umsetzung von Markenstrategien
Autor:in:
Hendrik Lange (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,3
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Besonderheiten des Dienstleistungsmarketings. Preispolitik als Marketingsinstrument
Autor:in:
Mirela Delic (Author)
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Term Paper , 2017 , Grade: 2,3
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Mobile digitale Kommunikationsstrategien. Chancen und Erfolgsfaktoren des mobilen Mediums im B2B Markt
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Lisa Hartenstein (Author)
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Term Paper (Advanced seminar) , 2016 , Grade: 1,0
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Negative Konsequenzen von psychological ownership im Mitarbeiterkontext
Autor:in: Anonymous
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Seminar Paper , 2015 , Grade: 1,7
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Die Anwendung partizipativer Preismechanismen im Internet
Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
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Bachelor Thesis , 2013 , Grade: 1,7
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Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
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Master of Arts M.A. International Management Paul Kammerer (Author)
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Master's Thesis , 2013 , Grade: 1,0
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Marketing in der Automobilwirtschaft
Ausgewählte Strategien zur Steigerung des Marktanteils
Autor:in:
Ron Schröder (Author)
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Term Paper , 2014 , Grade: 2,0
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Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
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Bachelor Thesis , 2012 , Grade: 2,0
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Der Vertriebsprozess – vom Interessenten zum Kunden
Autor:in:
B.A. Miriam Schön (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
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Online-Marketing von Luxusmarkenherstellern
Eine vergleichende Analyse von Webpräsenzen
Autor:in:
Bachelor of Arts Georgios Papadopoulos (Author)
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Term Paper , 2011
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Lieferantenseitige Beendigung von Geschäftsbeziehungen
Analyse der Determinanten und situationsspezifische Handlungsempfehlungen
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Nadine Pieske (Author)
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Bachelor Thesis , 2010 , Grade: 1,7
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US$ 20.99
Chancen und Grenzen des Einsatz von Video-Supers in Fernsehsendungen und TV-Spots
Autor:in:
Kathrin Hornung (Author)
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Seminar Paper , 2010 , Grade: 2,7
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US$ 18.99
Das Konzept der generischen Wettbewerbsstrategien von Michael Porter
Eine kritische Betrachtung
Autor:in:
Christian Peters (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,3
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Was ist dran an der psychologischen Preisschwelle?
Warum fühlen sich 99,99€ „wesentlich“ günstiger an als 100€?
Autor:in:
Heiko Henn (Author)
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Seminar Paper , 2010 , Grade: 1,7
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Nutzenpotentiale und Grenzen von Kennzahlen zur Positionierung von Handelsmarken
Autor:in:
Dr. Carsten Wendelstorf (Author)
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Diploma Thesis , 2003 , Grade: 2
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US$ 19.99
Grundlagen und Ansatzpunkte des Place Branding
Autor:in:
Dipl.-Oec. Anne-Katrin Tauber (Author)
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Term Paper , 2009 , Grade: 2,0
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Corporate Identity - Die verschiedenen Betrachtungsweisen einer einheitlichen Unternehmensidentität
Autor:in:
Sebastian Bloch (Author)
Category:
Term Paper , 2008 , Grade: 2,1
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Das Konstrukt Markenloyalität vor dem Hintergrund unterschiedlicher Zielgruppen
Theoretische Fundierung, empirische Befunde und Implikationen für das Marketing
Autor:in:
Dipl. Kaufmann Thomas Jäckel (Author)
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Seminar Paper , 2004 , Grade: 1,7
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Die Wirkung des Eventmarketings in der Markenkommunikation
Autor:in:
Fenja Falkenthal (Author)
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Diploma Thesis , 2008 , Grade: 1,0
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Instrumente des Eventcontrolling - Volkswirtschaftliche Auswirkungen von Events
Autor:in:
Armin Bieler (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
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US$ 18.99
Kernkompetenzmanagement für junge Unternehmen
Autor:in:
Dipl.-Betriebswirt (FH) Frank Eckhoff (Author)
,
Hilleken Hamer (Author)
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 17.99
Möglichkeiten und Grenzen des Outsourcing von Krankenhausleistungen
Autor:in:
Dipl.-Kfm. Thomas Kasner (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Das japanische Distributionssystem
Autor:in:
Manuela Schweizer (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
Price:
US$ 19.99
Die erfolgreiche Wirkung mythologischer Narrationsstrukturen und Archetypen in Mainstreamfilmen am Beispiel von "Star Wars - A New Hope"
Autor:in:
Mark Weiland (Author)
Category:
Term Paper , 2004 , Grade: 1,0
Price:
US$ 17.99
Chaos auf dem Mobilfunkmarkt - Discountangebote der Mobilfunkanbieter
Autor:in:
Pervin Turhan (Author)
Category:
Term Paper , 2006 , Grade: 1,7
Price:
US$ 18.99
Vergleich der Hamburgischen Staatsoper mit ausgewählten Opern- und Theaterhäusern
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,7
Price:
US$ 17.99
Die Messe in ihrer Funktion als Marketinginstrument
Autor:in:
Diplom-Betriebswirt (FH) Alexander Hörr (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 18.99
Chancen und Grenzen eines marktorientierten Managements deutscher klein- und mittelständischer Unternehmen in China
Autor:in:
Jan Hutterer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 19.99
Analyse der internationalen Ländermarktauswahl. Konfiguration von Handelsunternehmen im Absatzbereich
Autor:in:
Thomas Schuh (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 18.99
Distributionspolitik für Luxusgüter am Beispiel der Rolex-Uhren. Gemeinsamkeiten und Unterschiede zu Konsumgütern
Autor:in:
Carla Saraiva (Author)
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 18.99
Internationales Key Account Management. Vergleich zwischen B2B- und B2C-Sektor
Autor:in:
Florian C. Kleemann (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,75
Price:
US$ 18.99
Konzeption eines nachhaltigen Alumni-Projektes am Fachbereich Betriebswirtschaft der Fachhochschule Jena
Autor:in:
Sebastian Eckhardt (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Nina Schach (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Strategien der Kundenbindung im Zeitschriftenverlagsgeschäft
Autor:in:
Adam Lach (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 19.99
Das suhrkamp taschenbuch im Wandel der Zeit
Autor:in:
Ruth Bausch (Author)
Category:
Term Paper , 2004 , Grade: sehr gut
Price:
US$ 17.99
Empfehlungsmarketing: Den Kunden als Vertriebspartner nutzen
Autor:in:
Tanja Kisters (Author)
Category:
Term Paper , 2004 , Grade: bestanden
Price:
US$ 17.99
Das Phänomen Werbung. Strategien und Modelle
Autor:in:
Oliver Burkert (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Corporate Citizenship - Die moderne Marketingstrategie am Beispiel des Krombacher Regenwald-Projekts
Autor:in:
Dipl.-Betriebswirt Nico Strenge (Author)
,
Thomas Axmann (Author)
Category:
Term Paper , 2004 , Grade: 1,25
Price:
US$ 18.99
Merkmale und Verhalten des Verkäufers
Autor:in:
Cornelia Dreßler (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,7
Price:
US$ 17.99
Stadtmarketing. Ziele, Instrumente und Problemfelder
Autor:in:
Rainer Wissing (Author)
Category:
Term Paper , 2004 , Grade: sehr gut
Price:
US$ 19.99
Corporate Identity als Erfolgsfaktor
Autor:in:
Diplom-Betriebswirt, MBA Jonny Grape (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,75
Price:
US$ 18.99
Wettbewerbsstrategien von Einzelhandelsunternehmen
Autor:in:
Axel Eberhardt (Author)
,
Christian Oberdieck (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 16.99
Die Analyse der Kunden im Rahmen des Marketing-Controlling - Darstellung am Beispiel eines Personaldienstleisters
Autor:in:
Manuela Holz (Author)
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 18.99
Das Internet als Distributionsinstrument der Tonträgerindustrie
Autor:in:
Frank Diedrichs (Author)
Category:
Diploma Thesis , 2002 , Grade: 2,0
Price:
US$ 19.99
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