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Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Die Rolle der Geschichte in der Markenbildung
Autor:in:
Markus Feiks (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
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US$ 20.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 41.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
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US$ 31.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Erfolgs- und Misserfolgsfaktoren von Nachhaltigkeits-Marketing bei Fast Moving Consumer Goods
Autor:in:
Gina Maria Staschke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 31.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Online-Marketing unter besonderer Berücksichtigung des Social Media Marketing
Autor:in:
Ivana Bozic (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Product Placement im Fernsehen
Wesen und Wirkung einer wiedergeborenen Werbeform
Autor:in:
Dimitar Gerganov (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 0.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Geschlechterrollen in der Werbung - Analyse von Reinigunsmittelwerbungen
Autor:in:
Yi Wang (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2
Price:
US$ 19.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Product Placement. Ausgewählte Studien über die Wirkung auf den Rezipienten
Autor:in:
Kathrin Niederdorfer (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 19.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Der Einsatz von Corporate Weblogs in der Öffentlichkeitsarbeit am Beispiel der FRoSTA AG
Autor:in:
Dipl.-Medienwirt (FH) Michael Fischer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 33.99
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 36.99
Die Erlebnisgesellschaft und Ihr Erlebniskonsum - ein langfristiger Trend?
Autor:in:
Nicole Münch (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 45.99
PR-Konzeption für die Dublin Dragons (American Football Club)
Autor:in:
Frank Hupke (Author)
Category:
Examination Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Der Slogan in der Anzeigenwerbung
Autor:in:
Martin Strang (Author)
Category:
Diploma Thesis , 2004 , Grade: sehr gut
Price:
US$ 33.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Das Marketinginstrument Internet
Autor:in:
Torsten Urbanek (Author)
Category:
Diploma Thesis , 2001 , Grade: 2
Price:
US$ 19.99
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