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Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
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US$ 36.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
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US$ 26.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
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US$ 36.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
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US$ 36.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
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US$ 33.99
Die erfolgreiche Implementierung von Produktinszenierungen durch die Adaption neurowissenschaftlicher Erkenntnisse auf das Event-Marketing
Neuro-Marketing in der Live-Kommunikation
Autor:in:
Deniz Anic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
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US$ 31.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung
Autor:in:
Gaetano Maffucci (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 39.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Marketing einfach und kompakt. Für Kleinunternehmen, Familienbetriebe und Firmengründer
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99