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Cause-related Marketing Kampagne
Ihr Beitrag im Hinblick auf die Aufwertung eines Unternehmensimage
Autor:in:
Stefanie Kruse (Author)
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Master's Thesis , 2012 , Grade: 1,0
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Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
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Wirkungen personalisierter Internetauftritte
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Diploma Thesis , 2007 , Grade: 2,3
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Diploma Thesis , 2009 , Grade: 2
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Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung. Eine conjoint-analytische Studie am Beispiel Lippenstiftverpackung
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Feedback und Anreize für die Nutzung von Web 2.0 Diensten
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Neuromarketing als emotionale Konsumentenansprache
dargestellt anhand eines existierenden Unternehmensbeispiels
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Diploma Thesis , 2010
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Bachelor Thesis , 2011 , Grade: 2,0
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Master's Thesis , 2011 , Grade: 2,3
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Evaluierung der Social Media-Konzepte deutscher Reiseveranstalter
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Entwicklung und Erhaltung der Ressource Glaubwürdigkeit als Gestaltungselement für das Nachhaltigkeits-Marketing
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Master's Thesis , 2009 , Grade: 2
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