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Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 24.99
Wirkung auf eine Marke durch das Mittel der Stadionbenennung
Autor:in:
Lars Zumpe (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Moderne Mittel der Kommunikationspolitik zwischen Unternehmen und Kunden – sind sie noch kreativ?
Autor:in:
Regina Karl (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,2
Price:
US$ 31.99
Kundenzufriedenheitsmessung mittels Fragebogen
Von den theoretischen Grundlagen bis zur Erstellung eines Fragebogens für die Dienstleistungsbranche
Autor:in:
Bakk. Mag. Manfred Hammerl (Author)
Category:
Bachelor Thesis , 2003 , Grade: 1
Price:
US$ 19.99
Kundenbindung mittels eines Kundenclubs. Erstellung und Bewertung eines Konzepts
Autor:in:
Danny Wendel (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,7
Price:
US$ 32.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Sponsoring im internationalen Profi-Fußball
Mannschafts- oder Veranstaltungssponsoring am Beispiel der Automobilwirtschaft
Autor:in:
Michael Bachner (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Das Logo als Element der Markenführung von Museen
Autor:in:
Ulfried Pollmanns (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Strategisches Kulturmarketing. Marketingstrategien für Theater für Kinder und Jugendliche und ihre Instrumente
Autor:in:
Mag.(FH) Astrid Zölfel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Kundenintegration im Key Account Management
Autor:in:
Dipl.-Kfm. (FH) Uwe Schindler (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Co-Branding als neue Strategie der Markenführung
Autor:in:
Pamela Kiesow (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 67.99
Eventmarketing als Instrument zur Kundenbindung
Autor:in:
Harald Ebner (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 32.99
Strategische Ansätze für eine erfolgreiche Marketingberatung in klein- und mittelständischen Unternehmen
Autor:in:
Rachel Howlett (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Social Media Nutzung zur Beschaffung externen Wissens in Organisationen
Autor:in:
Laura Peter (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Facebook und Social Media: Neukundengewinnung im Privatkundengeschäft von Banken
Autor:in:
Sarah Hilpert (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
Autor:in:
Julia Göthe (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 31.99
Das Ende des Verkaufsschlagers
Kritische Analyse zur These des Long Tails unter der Beachtung von Big Data Verfahren und dem Ansatz des Tipping Points
Autor:in:
Robert Göhmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Auswirkungen einer unternehmerischen Orientierung zum nachhaltigen Konsum auf die Beziehung zum Kunden
Empirische Analyse
Autor:in:
Florian Klar (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Vom Fußballer zum Testimonial. Leistungskriterien von Bundesliga-Testimonials
Autor:in:
David Kittelmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Verbraucherwahrnehmung von Onlinehandel mit Lebensmitteln
Eine empirische Untersuchung
Autor:in:
Julia Kelert (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Planung, Seeding und Steuerung von Viral Marketing im Social Web
Autor:in:
Ralf Brüser (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
E-Commerce im stationären Einzelhandel
Online und Offline Handel erfolgreich verbinden
Autor:in:
Reinhard Ekker (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3,0
Price:
US$ 15.99
Kundenbindung in sozialen Nonprofit-Organisationen
Am Beispiel des Vereins Läbesruum Winterthur
Autor:in:
Romana Heuberger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,2
Price:
US$ 39.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
Price:
US$ 20.99
„Da brauchst’ einen guten Magen“
Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden
Autor:in:
Wolfgang Plasser (Author)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
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