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Die Nachhaltigkeit des Möbelherstellers IKEA
Wie umweltfreundlich ist das Unternehmen wirklich
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Term Paper , 2015 , Grade: 1,0
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Einfluss der Kundenloyalität im Social Media Marketing
Was Kunden wirklich von Unternehmen erwarten
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Gaming und kommerzielle Kommunikation von Videospielen
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Storytelling als Instrument des Behavioral Branding
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Digitalisierung und Marketing. Wie wichtig ist Online-Marketing für selbstständige Unternehmer?
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Gefahr des datenzentrierten Managements im Profi-Fußball
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Nutzung von Aspekten der Neurolinguistischen Programmierung im Verkaufsgespräch
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Eventmarketing als Erfolgsfaktor in der deutschen Automobilindustrie
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Marktanalyse zur Vorbereitung einer Markteintrittsstrategie für die VR China
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Das Low Cost Carrier Phänomen in Europa. Fallbeispiel Ryanair
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Sponsoring als kommunikationspolitisches Instrument im Sektor Sport
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Proximity Marketing. Eine empirische Untersuchung zur Bereitschaft der Nutzung von Proximity Apps im Einzelhandel
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Neuromarketing zur Beeinflussung emotionaler Kaufentscheidungsprozesse. Manipulationstaktik oder unbedenkliche Absatzwirtschaft?
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Disease Mongering. Eine kritische Betrachtung der Kommunikationspolitik in der Pharmaindustrie
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Jenifer Hoffmann (Author)
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Academic Paper , 2018 , Grade: 1,3
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Sprachenpolitik und Sprachwahl im Unternehmen am Beispiel einer mehrsprachigen Regionalbank in der Schweiz
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Özge Kaya (Author)
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Research Paper (undergraduate) , 2016 , Grade: 2,0
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US$ 18.99
Leitfaden zum erfolgreichen Einsatz von "Sozialen Medien" in Change Management Projekten
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Inken Bräger (Author)
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Research Paper (undergraduate) , 2015 , Grade: 2,3
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US$ 18.99
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Julia Kohl (Author)
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Seminar Paper , 2016 , Grade: 2
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US$ 16.99
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Julia Kohl (Author)
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Term Paper , 2016 , Grade: 1
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Chi-Quadrat-Test und t-Test zur Prüfung der Relation zwischen zwei Schokoladenmarken
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Marie-Therese Laschinger (Author)
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Project Report , 2014 , Grade: 2,3
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US$ 17.99
Coca Cola im Spannungsfeld zwischen Glaubwürdigkeit und Greenwashing. Die Wirkung der CSR-Kommunikation
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Britta Worbs (Author)
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Term Paper , 2015 , Grade: 2,0
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US$ 18.99
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Nicole Tornow (Author)
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Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
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Nina Vöge (Author)
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Term Paper , 2015 , Grade: 1,3
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US$ 18.99
Der Multi Channel Vertrieb. Welche Chancen bietet der Vertrieb über das Internet?
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Jens Thomas (Author)
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Term Paper , 2013 , Grade: 1,7
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US$ 17.99
Best Ager. Charakterisierung und Ableitung der spezifischen Herausforderungen für die Marketingforschung
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Katja Hache (Author)
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Term Paper , 2014 , Grade: 2,0
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US$ 17.99
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Autor:in:
Vanessa Bischler (Author)
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Term Paper , 2015 , Grade: 1.7
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US$ 18.99
The New Era of Advertsing. Wird Google Inc. durch die Markteinführung von Google Glass zum Gamechanger in der Werbewirtschaft?
Autor:in:
Maa Rit (Author)
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Seminar Paper , 2014 , Grade: 1,0
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US$ 18.99
Strategische Ansätze für eine erfolgreiche Marketingberatung in klein- und mittelständischen Unternehmen
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Rachel Howlett (Author)
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Bachelor Thesis , 2013 , Grade: 1,7
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US$ 36.99
Der Hipster als Individualist in der heutigen Konsumkultur
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Leonie Fahjen (Author)
Category:
Term Paper , 2013
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US$ 6.99
Ergänzende Serviceleistungen als Kundenbindungsinstrument
Autor:in:
Juliane Lange (Author)
Category:
Term Paper , 2007
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US$ 18.99
Wirkeffekte der Markenglaubwürdigkeit
Autor:in:
Heidi Schnedelbach (Author)
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 2,1
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US$ 14.99
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Autor:in:
Tom Scheffler (Author)
Category:
Project Report , 2011 , Grade: 1,3
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US$ 17.99
Soziale Nachhaltigkeit als Wettbewerbsvorteil
Eine empirische Studie
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Bachelor of Arts Maximilian Schlesier (Author)
Category:
Scientific Study , 2011 , Grade: 1,7
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US$ 31.99
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Dipl.-Oec, M.A. Julia Dietrichs (Author)
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Diploma Thesis , 2008 , Grade: 2,0
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US$ 36.99
Neue Mobilitätskonzepte in Städten und Ballungsräumen
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Markus Ziegler (Author)
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Bachelor Thesis , 2011 , Grade: 1,8
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US$ 31.99
Krisenkommunikation – unter besonderer Berücksichtigung von Rückrufaktionen im Automobilbereich
Autor:in:
Andreas Janson (Author)
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Term Paper , 2011 , Grade: 1,3
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US$ 17.99
Darstellung und Bewertung des Strukturvertriebs
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Stefanie Amundsen (Author)
Category:
Term Paper , 2010 , Grade: 1,3
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US$ 18.99
Kinder und Konsum in der Marktwirtschaft
Autor:in:
Sabine Meisel (Author)
Category:
Seminar Paper , 2004
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US$ 16.99
PR – Warum es bei Kleinbetrieben selten funktioniert: Beispiele
Die falschen Versprechen und Anleitungen vieler Berater
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
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US$ 6.99
Marketing ist Krieg
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Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Essay , 2010
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US$ 6.99
Die Zielgruppe 50plus. Die Anpassung werbespezifischer und produktgestalterischer Marketingaktivitäten
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Belma Özcakirlar (Author)
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Diploma Thesis , 2009 , Grade: 1,7
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US$ 36.99
Kritische Überprüfung ausgewählter Marketingkampagnen auf neuroökonomischer Basis am Beispiel McDonalds
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Juliane Meyer (Author)
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Term Paper , 2010 , Grade: 1,7
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US$ 16.99
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Jasmin Bartknecht (Author)
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Term Paper , 2010 , Grade: 1,7
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US$ 18.99
Preistreiber auf volatilen Märkten
Eine empirische Untersuchung am Beispiel des internationalen Papiermarktes
Autor:in:
Sebastian Schmidt (Author)
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Diploma Thesis , 2010 , Grade: 1,7
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US$ 36.99
Automobil und Umwelt
Trends und Täuschungsmanöver
Autor:in:
Nina Heigl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
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US$ 36.99
Entwicklung eines Untersuchungsdesigns zur Bestimmung von Kaufmotiven
Dargestellt am Beispiel des 1er BMW mit einer qualitativen Analyse der Kaufmotive im nördlichen Rheinland-Pfalz
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Petra Just (Author)
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Diploma Thesis , 1996 , Grade: 1,0
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US$ 36.99
Getränkeinnovation Red Bull Energy Drink
Autor:in:
Dominic Weckmann (Author)
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Term Paper , 2009 , Grade: 1,7
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US$ 17.99
Cross Selling. Vor- und Nachteile sowie erfolgreiche Beispiele
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Bachelor of Arts in Tourism and Busniness Administrations Christine Rackey (Author)
Category:
Project Report , 2002
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US$ 6.99
Ungeplante Käufe - Über den Impulskauf
Autor:in:
Anne Michel (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
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US$ 16.99
Messverfahren zur Erfolgskontrolle von Events
Dargestellt an ausgewählten Beispielen
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Nicole Bäro (Author)
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Diploma Thesis , 2006 , Grade: 2,3
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US$ 31.99
Das Bonussystem als Kundenbindungsinstrument
Autor:in:
Tobias Jantzen (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
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US$ 18.99
Aktuelle Ansätze der Erklärung von Werbewirkung
Autor:in:
Juliane Meyer (Author)
Category:
Term Paper , 2007
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US$ 18.99
Tendenzen der Gestaltung von TV-Nachrichten in Hinblick auf die Marktorientierung von Medien
Autor:in:
Diplom-Betriebswirtin, M.A. Hilleken Zeineddine (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,25
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US$ 18.99
Erfolgsfaktoren unternehmerischer Krisen-PR
Die Beeinflussung von Krisendiskursen am Beispiel von Pressemitteilungen
Autor:in:
Florian Scharr (Author)
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Doctoral Thesis / Dissertation , 2006 , Grade: 1,5
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US$ 43.99
Die Rückkehr des Kunden
Vom Marketing zum Relationshipmarketing
Autor:in:
Dipl. Sozialarbeiter Michael Rapp (Author)
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Term Paper , 2008 , Grade: 1,5
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US$ 17.99
Emotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?
Autor:in:
Zoltan Ravasz (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
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US$ 36.99
Marketing in China
Strategien für eine marktorientierte Unternehmensführung für ausländische Unternehmer
Autor:in:
Jan Hutterer (Author)
Category:
Research Paper (postgraduate) , 2008
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US$ 36.99
Unterschiede in der Marktbearbeitung zwischen Québec und den anglophonen Provinzen Kanadas durch deutsche Unternehmen
Autor:in:
Diplom-Kaufmann Christian Wehner (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
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US$ 36.99
Beschwerdemanagement bei Dienstleistungen
Autor:in:
Christian Schmitt (Author)
Category:
Seminar Paper , 2006 , Grade: 2,3
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US$ 17.99
Das japanische Distributionssystem
Autor:in:
Manuela Schweizer (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
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US$ 19.99
Integrierte Kommunikation. Möglichkeiten und Grenzen der Erfolgskontrolle
Am Beispiel der Cross Media
Autor:in:
Janina Peters (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,7
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US$ 36.99
Internes Marketing. Möglichkeiten und Grenzen
Autor:in:
Christian Freitag (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
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US$ 17.99
Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management
Autor:in:
Roland Theierl (Author)
Category:
Diploma Thesis , 2007 , Grade: Gut
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US$ 36.99
Marketingkonzepte für Hochschulen im Bologna-Prozess
Autor:in:
Tanja Gesierich (Author)
Category:
Seminar Paper , 2006 , Grade: 2,3
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US$ 18.99
Unterschiede und Gemeinsamkeiten von Konsumgütermarketing und Dienstleistungsmarketing dargestellt an konkreten Praxisbeispielen
Autor:in:
Heide Metz (Author)
Category:
Term Paper , 2006 , Grade: 1,0
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US$ 17.99
Der Vertrieb von Financial Planning-Dienstleistungen im Private Banking einer Bank
Autor:in:
Sabine Schmohl (Author)
Category:
Bachelor Thesis , 2007 , Grade: 80%
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US$ 32.99
Erfolgsfaktor Kundenzufriedenheit unter besonderer Berücksichtigung der Conjoint Analyse
Autor:in:
Markus Menzel (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,8
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US$ 18.99
Die Bedeutung der SWOT-Analyse für strategische Marketingentscheidungen
Autor:in:
Timo Kotelenez (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 2,4
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US$ 18.99
Auswirkungen des demographischen Wandels auf das Marketing im Konsumgüterbereich - dargestellt am Beispiel des Biermarktes
Autor:in:
Dipl.-Betriebswirt Jens Magdanz (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,7
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US$ 36.99
Erfolgspotenziale des inhabergeführten Fachhandels im Vergleich zu Franchisesystemen auf dem deutschen Heimtiermarkt
Autor:in:
Carolin Gerhartz (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Die Bedeutung von Humor für erfolgreiches Viral-Marketing
Autor:in:
Dipl.-Kfm. (FH) Timo Oluschinsky (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,1
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US$ 36.99
Kaum umworben. Die Zielgruppe der Senioren. Anforderungen an die Kommunikation mit Konsumenten 50+
Autor:in:
Dominik Dürr (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,3
Price:
US$ 18.99
Nutzen der RFID-Technologie für das ECR-Konzept
Autor:in:
Dorothee Zirkel (Author)
Category:
Term Paper , 2005 , Grade: 1,3
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US$ 18.99
Chancen und Grenzen eines marktorientierten Managements deutscher klein- und mittelständischer Unternehmen in China
Autor:in:
Jan Hutterer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 19.99
Identität, Image, Reputation - Eine Systematik der drei Wirkungsdimensionen einer Unternehmenspersönlichkeit und ihres Bedeutungswandels innerhalb von Untenehmen
Autor:in:
Katja Fleck (Author)
Category:
Term Paper , 2003 , Grade: 1,3
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US$ 18.99
Mit dem Kano-Modell zu mehr Kundenzufriedenheit. Nachfrageorientierte Produktgestaltung für ausgewählte Produkte der IT-/TK-Industrie.
Autor:in:
Dominic Marx (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,7
Price:
US$ 36.99
SMS-Marketing in Österreich
Autor:in:
Nicole Hajnos (Author)
Category:
Doctoral Thesis / Dissertation , 2004 , Grade: sehr gut
Price:
US$ 44.99
Produktkliniken in der Automobilmarktforschung
Autor:in:
Mario Pfeuffer (Author)
Category:
Seminar Paper , 2001 , Grade: 1,3
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US$ 18.99
Das Balanced-Scorecard-Konzept - Welche pragmatische Bedeutung ist ihm im Absatzbereich eines Unternehmens beizumessen?
Autor:in:
Andrea Lang (Author)
Category:
Term Paper , 2000 , Grade: 1,0
Price:
US$ 18.99
E-CRM: Eine empirische Studie der Einsatzpotentiale im Mittelstand
Autor:in:
Ullrich Rautenberg (Author)
Category:
Diploma Thesis , 2002 , Grade: 3,0
Price:
US$ 18.99
eCommerce und Kundenzufriedenheit
Autor:in:
Jan-Thomas Nielsen (Author)
Category:
Term Paper , 2001 , Grade: 2,0
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US$ 18.99
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