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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Category:
Master's Thesis , 2013 , Grade: 9.0 (out of 10)
Price:
US$ 20.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Category:
Master's Thesis , 2013
Price:
US$ 0.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Category:
Master's Thesis , 2010
Price:
US$ 0.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Auswirkungen von kreativen Marken- und Werbekonzepten auf Konsumierende. Qualitative Untersuchung von Image- und Gestaltungswirkung
Autor:in:
Christine Baranowski (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Category:
Master's Thesis , 2013
Price:
US$ 18.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"
Autor:in:
Christian Kehr (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market
Autor:in:
M.A. International Tourism Management Doreen Kupke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Effects of the co-branding strategy in the luxury industry on Chinese consumers
Autor:in:
Lucy Cheramy (Author)
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 0.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Olympic Games Ceremonies. An Event Management Perspective
The Branding of a City
Autor:in:
John Jossifakis (Author)
Category:
Master's Thesis , 2014 , Grade: 7.5
Price:
US$ 20.99
Where are the Danish tourists? - An explorative study of destination image and target group awareness
Danish tourists at the coastline of Mecklenburg Western Pomerania
Autor:in:
Peggy Huth (Author)
Category:
Master's Thesis , 2008 , Grade: 2
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50
Autor:in:
Christian Weiß (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Boris Becker als Marke
Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
Autor:in:
Daniel Schaller (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 44.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
IT Mitarbeiter Identifikation mit der Unternehmensmarke als strategischer Erfolgsfaktor
Wie kann eine hohe IT Mitarbeiter Identifikation erreicht werden ?
Autor:in:
Marcel Piller (Author)
Category:
Master's Thesis , 2009 , Grade: noch keine (Feb. 2010)
Price:
US$ 36.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Die deutsche auswärtige Kultur- und Bildungspolitik in Israel
Unter besonderer Berücksichtigung der Vermittlung eines realitätsnahen und differenzierten Deutschlandbildes vor dem Hintergrund der Shoah
Autor:in:
Sebastian Schwärzl (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut (1,0)
Price:
US$ 36.99
Prominente in der Werbung. Auswahl des geeigneten Prominenten und die Chancen und Risiken beim Einsatz
Autor:in:
Armin Brandes (Author)
Category:
Examination Thesis , 2006 , Grade: 1,3
Price:
US$ 19.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Status quo und Entwicklungspotentiale von Handelsmarken im internationalen Vergleich
Analyse am Beispiel der Getränkebranche
Autor:in:
Alla Malkis (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Strategic Sports Marketing – The impact of sport advertising upon consumers
Adidas - A Case Study
Autor:in:
Christian Berger (Author)
Category:
Doctoral Thesis / Dissertation , 2008 , Grade: 2,0
Price:
US$ 19.99
Importance of the ‘digital arena’ in international business management. Use of social media by Coca-Cola.
Autor:in:
Amritpal Singh Bajwa (Author)
Category:
Master's Thesis , 2013 , Grade: B+
Price:
US$ 0.99
Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors
Autor:in:
Olayiwola Wasiu Bello (Author)
Category:
Master's Thesis , 2010
Price:
US$ 34.99
Leitbildwerbung bei Fast Moving Consumer Goods
Autor:in:
Stefanie Bernegger (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2
Price:
US$ 19.99
Arbeitgeberimage. Förderung durch Bewerbermanagement und Feedbackkultur
Autor:in:
Anika Rabe (Author)
Category:
Diploma Thesis , 2009 , Grade: 2.0
Price:
US$ 36.99
Exploring customer attitudes on BMW
A case analysis
Autor:in:
Marion Maguire (Author)
Category:
Master's Thesis , 2004 , Grade: A (1.0)
Price:
US$ 36.99
Von der weltweiten Dezentralisierung des CI-Prozesses zurück zur Zentralisierung am Beispiel der IBM Corporation
Autor:in:
Marion Maguire (Author)
Category:
Diploma Thesis , 2003 , Grade: 1.3 (A-)
Price:
US$ 36.99
Marketing aspects of the brewing industry
Autor:in:
Christian Schmitt (Author)
Category:
Examination Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Co-Branding als Internationalisierungsstrategie
Dargestellt am praktischen Beispiel von Milka in Spanien
Autor:in:
Ulrike Paul (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Chancen zum Ausbau der regionalen Marke Hochwald
Eine Imageanalyse am Beispiel der Hochwald Nahrungsmittelwerke GmbH
Autor:in:
Britta Reiter (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
High Concept or High Quality
A multimodal analysis of claims-making in conflict coverage promotional spots of Al Jazeera English and CNN International
Autor:in:
Chris Veits (Author)
Category:
Master's Thesis , 2013 , Grade: Distinction
Price:
US$ 0.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
The prevalence of, and motivation for, mass building supplement use among teenage males
Autor:in:
Gary Elliott (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
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