Vision and Vision Communciation in Entrepreneurial Companies

Start-up companies go through various stages of development on their way to
success. This thesis examines the communication of vision in entrepreneurial
companies, a process, which is necessary and commonly encountered by organizations that have already been in business for a few years.
The communication of vision, and thus entrepreneurial spirit, is crucial for young companies because it typically constitutes the foundation of their current and also future success.
This thesis will draw upon data gathered in an entrepreneurial company, which is at a point where it has to hire new employees and communicate its vision to them. A theory on the communication of vision will be created based on the examination of the primary research data collected at this company.

Inhaltsverzeichnis (Table of Contents)

• Introduction
  • Problem Statement
  • Objective
  • Procedural Method
• Literature Review
  • Definitions
    • Entrepreneurship
    • An Organizational Approach
  • Vision
    • Core ideology
      • Core Values
      • Core Purpose
    • Envisioned Future
    • A Few Important Points
  • Company Development and the Process of New Entry
    • Autonomy
    • Innovativeness
    • Risk Taking
    • Proactiveness
    • Competitive Aggressiveness
  • Independence and Connection of the Five Dimensions
  • The Effect of Entrepreneurial Orientation on Business Performance
• Research Question and Case Study Approach
  • Research Question
  • Case Study Research Approach
• Empirical Research
  • The Case of Global Thermostat
  • The Case Study
  • Vision Communication

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to examine the communication of vision in entrepreneurial companies, focusing on the critical role it plays in their success. The research will focus on a company navigating a stage where hiring new employees and communicating its vision is paramount. The study will develop a theory on vision communication based on primary data collected from this company.

• The importance of vision communication in entrepreneurial companies.
• The development stages of entrepreneurial companies and their vision communication needs.
• The role of vision in shaping company culture and attracting employees.
• The impact of entrepreneurial orientation on company performance.
• Developing a theory of vision communication based on empirical research.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter introduces the topic of vision communication in entrepreneurial companies, outlining the problem statement, research objective, and methodological approach.
• Literature Review: This chapter explores existing literature on entrepreneurship, vision, and the process of new entry in companies. It defines key terms and examines the role of vision in company development and performance.
• Research Question and Case Study Approach: This chapter defines the research question and outlines the case study approach used to investigate the communication of vision within the selected company.
• Empirical Research: This chapter presents the case study of Global Thermostat, focusing on the company's approach to vision communication, and analyzes the collected data to develop a theory of vision communication.

Schlüsselwörter (Keywords)

This study focuses on the communication of vision in entrepreneurial companies, exploring themes of entrepreneurship, organizational vision, company development, and the impact of entrepreneurial orientation on business performance. It employs a case study approach to develop a theory of vision communication based on empirical research. Keywords include: vision communication, entrepreneurial companies, new entry, organizational vision, company development, entrepreneurial orientation, case study, empirical research.

Details

• College: Management Center Innsbruck
• Course: Economics and Law
• Grade: 1.0
• Author: Markus Hoffmann (Author)
• Publication Year: 2013
• Pages: 62
• Catalog Number: V264536
• ISBN (eBook): 9783656539551
• ISBN (Book): 9783656539896
• Language: English
• Tags: vision communciation entrepreneurial companies