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Der Wert des Kunden: Zielsetzung, Operationalisierungsansätze und kritische Beleuchtung des Zukunftspotentials der Kundenwertorientierung innerhalb des Customer Relationship Managements
Autor:in:
Susan Jähn (Author)
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Seminar Paper , 2003 , Grade: 1,3
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US$ 17.99