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Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
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US$ 36.99
Konvergenz von Internet und Fernsehen - Strategische Implikationen für private Fernsehsender
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Svenja Kress (Author)
Category:
Diploma Thesis , 2001 , Grade: 3,0
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US$ 36.99