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The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising
Autor:in: Anonymous
Category:
Term Paper , 2003 , Grade: B-68
Price:
US$ 15.99
Marketing Campaign for Budweiser
Autor:in:
Kerstin Weyler (Author)
Category:
Presentation (Elaboration) , 2000 , Grade: sehr gut
Price:
US$ 14.99
Case Study: Robert Mondavi and The Wine Industry
Autor:in:
Vita Bataitis (Author)
Category:
Seminar Paper , 2004 , Grade: A / 1.0
Price:
US$ 17.99
Consumer Behavior Audit - Salem, MA (USA)
Autor:in:
Vita Bataitis (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1.0 (A in the USA)
Price:
US$ 18.99
Public Relations for the Arts: What are the benefits?
Autor:in:
Candy Lange (Author)
Category:
Essay , 2006 , Grade: 1
Price:
US$ 14.99
International Celebrity Endorsement in the case of l'Oréal
Autor:in:
Sabrina Hoffstädte (Author)
Category:
Essay , 2007 , Grade: 1,0
Price:
US$ 15.99
Mercedes Benz - How A Great Campaign Can Almost Kill A Company
Autor:in:
Carolin Biebrach (Author)
Category:
Essay , 2009 , Grade: A
Price:
US$ 16.99
ABC Learning in the Japanese Market
International Marketing Plan
Autor:in:
Nina Rakowski (Author)
,
Brenda Fachi (Author)
,
Gao Pengliang (Author)
,
Jun Suh (Author)
,
Pooja Madaan (Author)
Category:
Elaboration , 2008 , Grade: 79%
Price:
US$ 18.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Living the Brand
Wie Behavioral Branding mit Hilfe Interner Unternehmenskommunikation die Marke stärkt und nachhaltig zum Unternehmenserfolg beiträgt
Autor:in:
Sandra Konersmann (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 17.99
PR Analysis of British Petroleum
Autor:in:
Christopher Ulph (Author)
Category:
Term Paper , 2010 , Grade: 73
Price:
US$ 14.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Euro Single Currency: Opportunities and Challenges for International Marketing
Autor:in:
Masters of Arts (Marketing) Jules Miller (Author)
Category:
Essay , 2011 , Grade: A
Price:
US$ 14.99
Managing the multi-brand conglomerate of LMVH
Autor:in:
MSc. Jon Gruda (Author)
Category:
Term Paper , 2009 , Grade: A
Price:
US$ 14.99
Brand Audit: Gatorade
Autor:in:
Xinwen (Fina) Xu (Author)
Category:
Research Paper (postgraduate) , 2011 , Grade: A
Price:
US$ 6.99
International Marketing Report: Fritz Kola
Autor:in:
Tim Buse (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 20.99
Crowdsourcing - Does One Hat Fit All
Autor:in:
Geetika Jain (Author)
Category:
Research Paper (postgraduate) , 2011 , Grade: "-"
Price:
US$ 0.99
The demographic developments in Germany and their effects on consumer behaviour
Autor:in:
Steffen Plutz (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
Website Analysis - Rio Tinto
Autor:in:
Romina Müller (Author)
Category:
Essay , 2012 , Grade: A
Price:
US$ 6.99
Constituency Analysis - The Trayvon Martin Case
Autor:in:
Romina Müller (Author)
Category:
Essay , 2012 , Grade: A
Price:
US$ 6.99
The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value
Autor:in:
Sandra Spindler (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 8
Price:
US$ 16.99
Ensuring a viral growth of the Facebook fan base for PillowU
An applied study
Autor:in:
Matti Schurr (Author)
Category:
Research Paper (undergraduate) , 2012
Price:
US$ 17.99
Marketing of Stereoscopic Cinema
Marketingkonzepte des stereoskopischen Films
Autor:in:
Philip Jaime Alcazar (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1
Price:
US$ 17.99
The Starbucks Brand
Branding
Autor:in:
Silke Specht (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
Price:
US$ 17.99
NIVEA. What makes the Brand so successful?
Autor:in:
Tugba Seckin (Author)
Category:
Essay , 2011 , Grade: Distinction 87%
Price:
US$ 14.99
Nokia's Marketing Strategy- Analysis and Recommondations
Autor:in:
Janin Ropot (Author)
Category:
Research Paper (undergraduate) , 2013 , Grade: 1,3
Price:
US$ 17.99
Social Media and Organizational Culture
Chances, Consequences, and Opportunities for the Internal Communication in Organizations
Autor:in:
Mohamed Asad (Author)
Category:
Seminar Paper , 2013 , Grade: 1,0
Price:
US$ 17.99
Strategies for Responsible Business
Corporate Social Responsibility
Autor:in:
Murali Mg (Author)
Category:
Term Paper , 2013 , Grade: 65
Price:
US$ 14.99
International Search Engine Marketing with YouTube Videos
Changes in competitive conditions with video ads
Autor:in:
BA Frank Wilkens (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1.0
Price:
US$ 17.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 36.99
How NIVEA uses the marketing mix to expand worldwide
Autor:in: Anonymous
Category:
Term Paper , 2011 , Grade: 1,0
Price:
US$ 14.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Marketing Communications Report. Communications Strategy with Budget and Timings Plan
A Report Outlining a Marketing Communications Campaign for Saga Holidays and its Potential Customer Loyalty Scheme
Autor:in:
Luke Gipson (Author)
Category:
Project Report , 2014 , Grade: 1st Class / 77%
Price:
US$ 20.99
Developing an integrated digital marketing plan
Azerbaijan Airlines
Autor:in:
Ulkar Suleymanova (Author)
Category:
Term Paper , 2015
Price:
US$ 0.99
The effect of social media on person to person communication. A case of Students in Cyprus International University
Autor:in:
Akpojivi Eseoghene Mary (Author)
Category:
Elaboration , 2016
Price:
US$ 14.99
Novozymes. Sustainability Integration and Communication
Autor:in:
Alia Nadhirah Ahmad Kamal (Author)
,
Alison Manion (Author)
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