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Interkulturelle+Kommunikation
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Results for »
Interkulturelle+Kommunikation
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Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
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Master's Thesis , 2004 , Grade: 1,3
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US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
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Bettina Rossmeisl (Author)
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Bachelor Thesis , 2011 , Grade: 1,3
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US$ 41.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
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Josephine Starke (Author)
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Master's Thesis , 2010 , Grade: 1,3
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US$ 36.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
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Thesis (M.A.) , 2004 , Grade: 1,65
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US$ 44.99