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The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on Payback
Autor:in:
M.Sc. Vanessa Ostertag (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1.3
Price:
US$ 17.99
Evaluating measurement properties of collage research
Development of brand representations
Autor:in:
Daniel Lehmann (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 16.99
User generated content - complement or threat to the print media industry?
Autor:in:
Ina Fuchshuber (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 18.99
Die Messe in ihrer Funktion als Marketinginstrument
Autor:in:
Diplom-Betriebswirt (FH) Alexander Hörr (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 18.99
Der Zusammenhang von Kundenbewertungen und Empfehlungssystemen im Hinblick auf Zufriedenheit und Glaubwürdigkeit
Autor:in:
Magister Artium Irina Petrova (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 2,0
Price:
US$ 19.99
Instrumente der Marketingplanung – Anwendungspotentiale und Grenzen
Autor:in:
Jan Paul Schmitz (Author)
Category:
Seminar Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Werbewirksamkeit des Mobile Marketing
Autor:in:
Sonja Hammel (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 18.99
Pay what you want? Forschungsstand zu dem Pricing – Instrument und Implikationen für die Praxis
Autor:in:
Silke Jeanette Schwendemann (Author)
Category:
Seminar Paper , 2010
Price:
US$ 18.99
Chancen und Grenzen des Einsatz von Video-Supers in Fernsehsendungen und TV-Spots
Autor:in:
Kathrin Hornung (Author)
Category:
Seminar Paper , 2010 , Grade: 2,7
Price:
US$ 18.99
Die Bedeutung von Marken im "Internen Marketing"
Autor:in:
Karolin Wiedl (Author)
Category:
Seminar Paper , 2000 , Grade: 2,0
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US$ 16.99
Messe als Marketinginstrument
Autor:in:
Florian Anders (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Auswirkungen von heuristischen Effekten in Empfehlungssystemen bei Kaufentscheidungen im Internet
Autor:in:
Björn Kirch (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 31.99
Behavioral Branding. Stand der Forschung und Managementimplikationen
Autor:in:
Diplom-Kauffrau Alexandra-Gwyn Paetz (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Das Konstrukt "Consumer Confusion" in der Marketingwissenschaft: eine Bestandsaufnahme
Autor:in:
Theresa Bauer (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Innovative Leistungs- und Servicestrategien im Energiemarkt. Eine Analyse vor dem Hintergrund des neuen Energiewirtschaftsgesetzes
Autor:in:
Johannes Hehenberger (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value
Autor:in:
Nina Halaczinsky (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Wettbewerbsstrategien im Facility Management
Autor:in:
cand. rer. oec. Manuel Rimkus (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Innovatives Pricing von Freizeitparks - Branchenspezifische Preissetzung im Rahmen eines Revenue-Managements
Autor:in:
Diplom Volkswirt Patrick Roth (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Innovatives Pricing von Freizeitparks: Branchenspezifische Preissetzung im Rahmen eines Revenue-Managements
Autor:in:
Diplom Volkswirt Patrick Roth (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Rabattmarken und Sonderverkäufe versus kartenbasierte Verbraucherrabattsysteme: Eine ökonomische Betrachtung aus Unternehmersicht
Autor:in:
Nina Halaczinsky (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Marken zwischen Jugendkult und Alterung der Gesellschaft. Implikationen für das Markenmanagement am Beispiel des Reisemarktes
Autor:in:
Sebastian Huber (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,7
Price:
US$ 36.99
Profil- und Verhaltensabhängigkeit von Inhalten
Autor:in:
Andrea Töllich (Author)
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität
Autor:in:
Clemens Rademacher (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
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