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The constantly changing environment of marketing
The role of consumers in marketing activities
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The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
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The limited value of "Blue Ocean" strategies in strategic debates of companies
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Term Paper , 2010 , Grade: A
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The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
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The example of the Austrian chocolatier Zotter
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Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view
Examples of Germany, the UK, the US and Japan
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Category:
Project Report , 2007 , Grade: 84 % - A
Price:
US$ 18.99
Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.
Autor:in:
Eva Sutter (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 18.99
“Price” as one Parameter in the Marketing Mix
Autor:in:
Michael Kemmer (Author)
,
Antje Boden (Author)
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 20.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 20.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
The Body Washer: A Marketing Plan for the United Arabic Emirates
Autor:in:
Dipl. Ing. MBA Matthias Beer (Author)
Category:
Seminar Paper , 2010 , Grade: 1.7
Price:
US$ 18.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
International Branding - An Internationalization Approach on the Marketing Level
Autor:in:
Robert Tönnis (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 18.99
Business valuation of the enterprise Daimler AG
Autor:in:
Christin Wessels (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 18.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
Focusing on the Customer: The Concept of the Customer Journey
Autor:in:
Dipl.-Oec. Andreas Janson (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 17.99
Marketing aspects of the brewing industry
Autor:in:
Christian Schmitt (Author)
Category:
Examination Thesis , 2007 , Grade: 1,3
Price:
US$ 17.99
The market for German student housing
Autor:in:
Marvin Greim (Author)
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Measuring and Managing Customers´ Expectations in the Airline Industry
Autor:in:
Masters of Arts (Marketing) Jules Miller (Author)
Category:
Essay , 2011
Price:
US$ 16.99
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