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Werbung als Identitätskonstruktion. Selbstbild Samsung vs. Fremdbild Apple
Wie Samsung die Identitäten in einem Werbespot abgrenzt
Autor:in:
Andreas Fachner (Author)
Category:
Term Paper , 2014 , Grade: 1,7
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US$ 14.99
Interkulturelles Marketing. Einfluss der Kultur auf Werbung und Produktgestaltung
Autor:in:
Brunhilde Fellermeier (Author)
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Term Paper (Advanced seminar) , 2010 , Grade: A- / 91%
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Interkulturelle Kommunikation
Grundlagen und Probleme der interkulturellen Kommunikation
Autor:in:
Ingrid Forster (Author)
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Term Paper , 2008 , Grade: 1,7
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US$ 14.99