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Les strategies differentes de commercialisation internationale - l'adaptation et la standardisation de produit sur le marché
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Romy Trajanov (Author)
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Term Paper , 2004 , Grade: 2
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How does culture matter when different companies merge together?
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Leadership and Management - A closer look on Differences and Managerial Roles
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Seminar Paper , 2010 , Grade: 1,7
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Cultural Differences in Business Life. Understanding German and American Business Culture
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The impact of cultural difference in international business communication
At the example of Germany and France
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)
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Hauke Barschel (Author)
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Term Paper (Advanced seminar) , 2004 , Grade: 1,3 (A)
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Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India
A Case Study
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Ali Hammad (Author)
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Research Paper (undergraduate) , 2012 , Grade: Distinction
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The differences between domestic and international marketing
About Anne C. Perry’s article "International versus Domestic Marketing. Four Conceptual Perspectives"
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Fotini Mastroianni (Author)
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Essay , 2013
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Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)
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B.A. Sebastian Meyer (Author)
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Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
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The Measurement of Customer Satisfaction
Existing Research, Comparison of Different Methods, and Critical Appraisal
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Research Paper (undergraduate) , 2010 , Grade: 1,0
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Case study and comparative strategic analysis of Toyota and Ryanair
The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management.
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BA (Hons) Christoph Müller (Author)
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Research Paper (undergraduate) , 2011 , Grade: A
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Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
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Seminar Paper , 2020 , Grade: 2,0
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SWOT analysis of Netflix
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German beer in Namibia. A possible marketing strategy for German Breweries in Africa
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Marketing écologique - Comment Hewlett Packard l'utilise
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Plans d'expériences - Design of Experiments. Avec plan factoriel complet et utilisation des équations structurelles
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Le parrainage (sponsoring)
Définition, pratiques et utilité
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Was ist dran an der psychologischen Preisschwelle?
Warum fühlen sich 99,99€ „wesentlich“ günstiger an als 100€?
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