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Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 36.99
Erfolgsfaktoren von Fashion-Produkten im Tablet-Commerce am Beispiel des iPad2
Autor:in:
B.A. Teresa-Marie Böhm (Author)
,
Harald Eichsteller (Series editor)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 14.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung crossmedialer Werbekampagnen
Autor:in:
Sarah Well (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,2
Price:
US$ 17.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Geschickt platziert
Product Placement als Werbeform
Autor:in:
Danielle Sprengnagel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 24.99
Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings
Autor:in:
Jan Bast (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 22.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Eventmarketing als Marketinginstrument der Zukunft
Autor:in:
Pauline Nandlinger (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Milchprodukte für Kinder. Werbeversprechen von "Zott Monte Drink" und "Milch-Schnitte"
Diskussion und Reaktion
Autor:in:
Kristin Wolf (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 36.99
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