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Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 24.99
Erlebniswelten als Chance für das Marketing unter besonderer Berücksichtigung des Konsumentenverhaltens
Autor:in:
Juliane Krause (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 18.99
Die wichtigsten Marketinginstrumente im Fremdenverkehr
Die Grundkenntnisse des Marketingwesens besonders im Hinblick auf die Touristik
Autor:in:
Stepanka Lichtblauova (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1
Price:
US$ 18.99
Zielgruppe 50plus - Herausforderungen für die Gestaltung von Dienstleistungsumgebungen
Autor:in:
Janett Büttner (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 19.99
Erlebnisorientierung im Online-Handel
Gestaltungselemente und Wirkungen
Autor:in:
Christian Klee (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,7
Price:
US$ 15.99
Düfte als Instrument des erlebnisorientierten Marketings
Autor:in:
Sina Gerdes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 15.99
Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke „Zurück-zum-Ursprung“
Autor:in:
Silke Weißhapp (Author)
Category:
Intermediate Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 16.99
Vom Fußballer zum Testimonial. Leistungskriterien von Bundesliga-Testimonials
Autor:in:
David Kittelmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Bedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf
Autor:in:
Stefan Goletzke (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 18.99
Marktchancen für österreichische Hotels am russischen Reisemarkt
Autor:in:
Uljana Vyshnyakov (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Eventmarketing als Erfolgsfaktor in der deutschen Automobilindustrie
Autor:in:
Stefanie Kaiser (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 19.99
Kommunikationsinstrumente zur Etablierung von Dienstleistungsmarken am Beispiel eines Lebensmittelgroßhändlers
Autor:in:
René Klimowitz (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,7
Price:
US$ 18.99
Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren
Autor:in:
Jaqueline Radloff (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 16.99
Die Motivation für die Nutzung Sozialer Netzwerke: Facebook
Eine empirische Analyse
Autor:in:
Güler Ay (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Das Messen von Messen. Eine Roadmap zur nachhaltigen Sicherstellung der Messeerfolgskontrolle
Autor:in:
B.A. Joschua Schäfer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 16.99
Die Anwendung partizipativer Preismechanismen im Internet
Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Brand Concept Maps. Identifikation und Analyse von Brand Association Networks
Isolation von Alleinstellungsmerkmalen
Autor:in:
Felix Kausmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 18.99
Affiliate-Marketing als ergänzendes Instrument des Vertriebs
Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Carolin Ehrhardt (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 20.99
Die Ästhetik von Webseiten und Konsumentenverhalten
Autor:in:
Stephan Schwertfeger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,00
Price:
US$ 22.99
Retourenmanagement im E-Commerce
Wie setzen die größten Online-Shops Deutschlands ihr Retourenmanagement ein?
Autor:in:
Jeannette Lichey (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Von Backlinks zu sozialen Signalen
Wie Social Media das Online-Marketing verändert
Autor:in:
Tilman Hjuler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Marketing für Freiberufler am Beispiel von Rechtsanwälten, Zahnärzten und Architekten
Autor:in:
Marc Hütt (Author)
Category:
Bachelor Thesis , 2012
Price:
US$ 20.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
Price:
US$ 20.99
Der Einfluss kundenindividueller Produkte auf eine Informationsüberlastung
Autor:in:
Philipp Paulus (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 15.99
Methoden zur Bewertung von Kundenbeziehungen im CRM
Autor:in:
Jakob Müller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1
Price:
US$ 20.99
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