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Konzernstrategie und Konzept des Marktführers IKEA. Wie wirkt sich deutsche Konkurrenz in der Möbelindustrie auf den schwedischen Branchenprimus IKEA aus?
Autor:in:
Nora Hellmich (Author)
Category:
Scientific Study , 2019 , Grade: 1,3
Price:
US$ 18.99