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The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal

A discourse analysis

Titel: The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal

Forschungsarbeit , 2011 , 12 Seiten , Note: 1,3

Autor:in: Anonym (Autor:in)

Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media

Leseprobe & Details   Blick ins Buch
Zusammenfassung Leseprobe Details

The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal in Scotland is analysed in this research paper with the main goal to describe the discourses which were used to influence the MSPs rather than to investigate why the final regulations were presented without any appropriate amendments. This angle is more of interest than the angle of industries and local authorities because it illustrates how an environmental pressure group could persuade MSPs through skillful usage of language.

Leseprobe


Table of Contents

1. Introduction

2. Critical discourse analysis

2.1 Conducting critical discourse analysis

3. Discourse analysis of the FOES's policy briefing paper

4. Conclusion

5. Bibliography

5.1 Appendix 1

5.2 Appendix 2

5.3 Appendix 3

5.4 Appendix 4

Research Objectives and Themes

The primary objective of this report is to analyze how specific environmental discourses were utilized by 'Friends of the Earth Scotland' (FOES) within their policy briefing paper to influence Members of the Scottish Parliament (MSPs) during the 2011 Waste Management debate.

  • Application of Critical Discourse Analysis (CDA) to political policy papers.
  • Examination of power dynamics and language usage in environmental advocacy.
  • Evaluation of the influence of environmental pressure groups on governmental policy-making.
  • Analysis of the interplay between survivalism, sustainable development, and green consciousness discourses.
  • Investigation into how environmental groups frame the debate to reshape political perceptions.

Excerpt from the Publication

2. Critical discourse analysis

Critical discourse analysis is chosen over other analysis methods, because it appears to be more appropriate for the epistemological interest of this case. Discourse analysis works to uncover the relationships of power constructed through utilisation of discourses in the language. Language consists of ambiguous messages, which can be interpreted differently (Hall 1980), and allows a view of a much more "ingrained and well-embedded system of ordering" (Hajer and Laws 2001, p.252). This writing aims to analyse how language is being used in order to create specific world views and how do various discourses cooperate within the language, so the MSPs take a dominant – hegemonic position and ‘decode’ the message within the terms it was ‘encoded’ (Hall 1980).

In the literature a range of theoretical constructs of the meaning and purpose of discourse are discussed (Hajer and Laws 2006; Fairclough 2001; Jäger 2001; Fairclough 2000; Fairclough and Wodak 1997). These discussions are concerned with relations of actors and the construction of reality. Jäger (2001) describes discourses as a power factor in order to induce behaviour and other discourses. The exercise of power happens as the discourses transport knowledge on which the collective and individual consciousness is based. This emerging knowledge induces the bahaviour or action that shapes the reality. Hajer and Laws (2006) define discourses as "ensemble of concepts and categorisations through which meaning is given to phenomena" (p.261) and which offer ways to perceive reality, define problems and guide solutions in a particular direction.

Summary of Chapters

1. Introduction: Outlines the historical context of the Scottish Zero Waste plans from 2009 to 2011 and establishes the research focus on the FOES policy briefing paper.

2. Critical discourse analysis: Details the theoretical framework, arguing for the suitability of Critical Discourse Analysis to uncover power relations within political texts.

2.1 Conducting critical discourse analysis: Describes the methodological application of Jäger's analytical steps to scrutinize the FOES briefing document.

3. Discourse analysis of the FOES's policy briefing paper: Analyzes the specific environmental discourses used in the paper and their impact on MSP perception and power dynamics.

4. Conclusion: Summarizes how the language in the briefing paper successfully reflected the views of environmental groups and influenced the political discourse.

5. Bibliography: Lists the academic and governmental sources used for the discourse analysis.

Keywords

Critical discourse analysis, Friends of the Earth Scotland, Zero Waste, Scottish Government, Policy briefing paper, Environmental advocacy, Power relations, Waste management, Sustainability, Environmental justice, Political discourse, Incineration, Language analysis, Hegemony, MSPs.

Frequently Asked Questions

What is the core focus of this research?

This research examines the influence of 'Friends of the Earth Scotland' on the Scottish Government's Zero Waste regulations by analyzing their 2011 policy briefing paper through the lens of critical discourse analysis.

What are the primary themes explored?

The study explores power dynamics in policy-making, the strategic use of language by environmental pressure groups, and how different discourses like sustainable development and survivalism shape political reality.

What is the central research question?

The report aims to describe how specific discourses were used by an environmental pressure group to persuade MSPs during the 2011 waste management debate.

Which scientific methodology is applied?

The author utilizes Critical Discourse Analysis (CDA), specifically applying the methodological steps proposed by Jäger (2001) to interpret the text.

What does the main body of the work cover?

It covers the theoretical grounding of CDA, the methodical process of analyzing the document, and an in-depth analysis of the themes and power structures present in the FOES briefing paper.

Which keywords define this study?

Key terms include Critical discourse analysis, Zero Waste, Scottish Government, Environmental advocacy, and Power relations.

How does the author define the role of the Scottish Government?

The author positions the Scottish Government as a powerful actor that, while acting in the public interest, simultaneously creates social and environmental injustices by prioritizing industrial interests and incineration over community consultation.

What is the significance of the "ticking incineration bomb" metaphor mentioned in the text?

This metaphor is highlighted as a strategic linguistic tool used by FOES to create a sense of apocalyptic danger, thereby framing the government's incineration plans as a threat to the environment.

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Details

Titel
The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal
Untertitel
A discourse analysis
Hochschule
Queen Margaret University
Note
1,3
Autor
Anonym (Autor:in)
Erscheinungsjahr
2011
Seiten
12
Katalognummer
V972386
ISBN (eBook)
9783346358769
Sprache
Englisch
Schlagworte
friends earth scotland zero waste
Produktsicherheit
GRIN Publishing GmbH
Arbeit zitieren
Anonym (Autor:in), 2011, The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal, München, GRIN Verlag, https://www.hausarbeiten.de/document/972386
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