How digital is today's leadership in view of time change? Which success factors speak for a good DL and what kinds of changes are needed with regard to everyday working life in companies? These and further questions are discussed in this paper.
The aim of this paper is to focus specifically on DL and at the same time to answer the question of how today's leadership and management can manifest itself in the digital world. For this reason, the topic of digitalisation, which consists of the relevance, as well as the definitions of digitalisation, leadership and the combination of both, will be analysed in more detail in chapter 2 at the beginning of this work. Furthermore, the changes in the general workday are also examined in a more thorough way. Taking into account the previously acquired knowledge, the paper then concentrates on the capabilities and success factors of DL based on DT. In addition, the paper also deals with a comparison of leadership and management and closes with the challenges. The theoretically based facts are then followed by the practical example of Google in chapter 4. After a short presentation of the company and its culture, the paper goes on to DL at Google. Finally, the work concludes with a summary of the main findings on the relevant topic in chapter 5, and at the same time also presents an outlook.
Table of Contents
1 Introduction
1.1 Problem Statement
1.2 Aim and Structure of the Paper
2 Digitalisation: Importance and Consequences
2.1 Relevance of Digitalisation
2.2 Digitalisation and Leadership
2.3 Changes in work in the Digital Age
2.3.1 Level of Technology
2.3.2 Level of Organisation
2.3.3 Level of Workers and Employees
3 Digital Leadership: Management Competence for the Digital Transformation
3.1 Digital Transformation
3.2 Key Leadership Capabilities
3.3 Success Factors
3.4 Leadership vs. Management
3.5 Challenges of Digital Leadership
4 Digital Leadership by the example of Google
4.1 Company Presentation
4.2 Corporate Culture
4.3 Digital Leadership by Google
5 Conclusion and Outlook
Research Objectives and Key Themes
The primary aim of this term paper is to examine the concept of Digital Leadership (DL) and determine how leadership and management manifest within the context of the digital world. The work focuses on identifying the necessary capabilities and success factors for leaders navigating digital transformation, while contrasting traditional management approaches with the requirements of a modern digital environment.
- Significance of digitalisation and its impact on organizational structures and work life.
- Core competencies and success factors essential for effective Digital Leadership.
- Distinction between traditional management tasks and visionary leadership roles.
- Practical application of Digital Leadership through the case study of Google.
Excerpt from the Book
Digitalisation and Leadership
Both aspects are of the utmost importance in today´s economy, but a closer look at the terminology is necessary on the one hand to gain an understanding of the subject and on the other hand to be able to combine these two terms. The term " digitalisation " was first used in the 1971 edition of the North American Review. It dealt with the subject of the digitalisation of society on the basis of the possibilities and limits of computer-assisted research (Schallmo & Williams, 2018, p. 6). Nowadays, digitalisation means the reflection of services and products, processes, structures and business models in view of the fact that new technologies and working methods are used. The compilation of new working methods and technologies is to be emphasised here, which is to be regarded formally as catalyst for the change of the daily business. Moreover, there are four dimensions of digitalisation. On the one hand, this consists of the value chain, which achieves a high increase in productivity due to automation. Furthermore, the second dimension is the customer interface, concerning online marketing and its platforms. The third dimension includes the new business models created by digitalisation with regard to industry 4.0, as well as the combination of the dimensions mentioned above. The origin of all three dimensions mentioned before can be found in the fourth dimension, i.e. in the digitalisation of human creativity (human digitalisation). The success of a society and a company can only come through the use of all four dimensions of digitalisation (Volkens, Anderson, & Keese, 2017, pp. 26-27).
Summary of Chapters
1 Introduction: Introduces the topic of digitalisation as a driver for change and outlines the research focus on Digital Leadership.
2 Digitalisation: Importance and Consequences: Explores the definition and impact of digitalisation on society, economy, and the changing nature of work.
3 Digital Leadership: Management Competence for the Digital Transformation: Analyzes the necessary skills, success factors, and the conceptual differences between management and leadership in a digital context.
4 Digital Leadership by the example of Google: Applies the theoretical frameworks to a practical case study, examining Google's corporate culture and leadership style.
5 Conclusion and Outlook: Synthesizes the main findings and provides a forward-looking summary of the importance of Digital Leadership.
Keywords
Digital Leadership, Digital Transformation, Digitalisation, Leadership, Management, Innovation, Corporate Culture, Industry 4.0, Change Management, Google, Digital Competence, Human Digitalisation, Organisational Structure, Strategic Management.
Frequently Asked Questions
What is the main focus of this term paper?
The paper focuses on the definition and importance of Digital Leadership and how it enables successful digital transformation in modern companies.
What are the central thematic areas discussed?
The core themes include the impact of digitalisation on work processes, the required capabilities for digital leaders, and the differentiation between management and leadership.
What is the primary research goal?
The goal is to explore how leadership and management must adapt to the digital age to remain competitive and effectively guide organizations through transformation.
Which scientific methodology is applied?
The paper utilizes a literature-based analytical approach to define concepts, followed by a practical case study of Google to illustrate successful Digital Leadership.
What does the main part of the work cover?
The main part covers the theoretical foundation of digitalisation, key leadership capabilities (such as the STAMP guideline), success factors like listening and sharing, and a comparative analysis of leadership vs. management.
Which keywords characterize the work?
Essential keywords include Digital Leadership, Digital Transformation, Innovation, Change Management, and Corporate Culture.
How does Google demonstrate Digital Leadership?
Google implements Digital Leadership through a flat organizational structure, a culture of innovation, and data-driven decision-making processes that involve employees directly.
What role does "Digital Leadership Intelligence" play in the work?
Digital Leadership Intelligence (DLI) is presented as a framework that considers competence, action, and thinking to adapt to the structural and cultural challenges of digital change.
- Quote paper
- Anonym (Author), 2018, Managing and leading in times of digitalisation. Which factors speak for a good digital leadership in everyday working life?, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/922570
