This paper analyses the performance of the company Ice-Fili at the end of fiscal year 2002. It’s the oldest Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a private jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He transitioned the company to a privatized for-profit firm after the dissolution of the Soviet Union in 1991. The transition was successful; it could hold its good market position and remains the largest Russian ice cream producer in the year 2002.
All information about the company, the competitive environment and the political situation used in the following article are derived from the Harvard Business School CaseIce-Fili(Rukstad, Mattu, & Petinova, 2003).
Table of Contents
- Introduction
- External Analysis
- The Russian ice cream industry
- Industry Analysis
- Structural attractiveness of the Russian ice cream industry
- Internal Examination
- Ice-Fili's resources and its financial performance
- Strengths and weaknesses
- The core competencies of Ice-Fili
- Business Level Strategy
- Corporate Level Strategy
- Competitive Strategy
- Global Strategy
- Conclusion
Objectives and Key Themes
This paper aims to analyze the performance of Ice-Fili, the oldest Russian ice cream producer, at the end of fiscal year 2002. It examines the company's position within the Russian ice cream industry, considering both external factors like industry structure and competition, as well as internal factors like resources, strengths, and weaknesses.
- The Russian ice cream industry: Market structure, competition, and challenges.
- Ice-Fili's competitive advantage: Resources, strengths, and core competencies.
- Strategic analysis: Business-level strategy, corporate-level strategy, and competitive strategy.
- External threats: The threat of new entrants, the threat of rivalry, and the bargaining power of buyers and suppliers.
- The impact of economic shocks: The effects of the dissolution of the Soviet Union and the 1998 financial crisis on the Russian ice cream industry.
Chapter Summaries
The first chapter provides an introduction to Ice-Fili, outlining its history, ownership structure, and market position as the largest Russian ice cream producer. The second chapter analyzes the external environment of the Russian ice cream industry, considering factors such as the definition of the industry, its structure, and the threats faced by Ice-Fili. It delves into the industry's capacity, distribution channels, and the impact of the economic shocks of the late 20th century. The third chapter focuses on Ice-Fili's internal environment, examining its resources, financial performance, strengths, weaknesses, and core competencies. The subsequent chapters, covering business-level strategy, corporate-level strategy, competitive strategy, and global strategy, are excluded from this preview to avoid spoilers.
Keywords
This analysis focuses on the Russian ice cream industry, Ice-Fili's strategic position, Porter's five forces, competitive advantage, economic shocks, privatization, market structure, distribution channels, and the impact of foreign competition.
- Arbeit zitieren
- Christian Vögtlin (Autor:in), 2006, A Strategic Case Analysis of Ice-Fili, München, GRIN Verlag, https://www.hausarbeiten.de/document/68229
