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Influence of Social Media on Generation Y and Recruiting

Title: Influence of Social Media on Generation Y and Recruiting

Term Paper , 2016 , 14 Pages , Grade: 1,3

Autor:in: Florian Beyer (Author)

Leadership and Human Resources - Generation Y, Generation Z

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The age of Web 2.0 has changed a lot, which raises the question: How do social media influence Generation Y and how does that change recruiting processes?

Generation Y, Gen Y, Millennials or Digital Natives – nowadays different terms are used for one generation highly connected to information technology and the digital renovation of today’s life. Staying in touch with friends, family and colleagues via social media is considered as daily routine, but there is more to it. Social media has changed a lot, besides social communication it also affects businesses on many levels. Members of the Generation “Why?” are passionately scrutinising – life in general and all its facets. Using social media alters the emotions, norms, opinions and social capital of a millennial, it can extent but also substitute their social network. Moreover, when choosing a potential employer social media is a source of information and reputation for them. Vice versa, plenty of enterprises use social media as well, for different reasons such as recruiting, employer branding but also for scanning their current and future employees.

First, this paper provides a general introduction into Generation Y and social media. Second, the influence of social media on Generation Y and recruiting is discussed. Afterwards, the challenges and requirements to recruit millennials through social media are examined. Concluding, a future perspective shows recent trends and then sums up the findings.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • 1 Introduction
  • 2 Generation Y and Social Media
    • 2.1 Generation Y
    • 2.2 Social Media
  • 3 Influence of Social Media on Generation Y and Recruiting
    • 3.1 Influence of Social Media on Generation Y
    • 3.2 Influence of Social Media on Recruiting
  • 4 Challenges and Requirements for Recruiting Generation Y
  • 5 Future Perspective and Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper explores the impact of social media on Generation Y and its implications for recruiting. It aims to provide a comprehensive understanding of how social media influences the behavior and expectations of millennials and how these changes necessitate adjustments in recruiting strategies.

  • Characteristics of Generation Y and their relationship with social media
  • The influence of social media on Generation Y's social interactions, values, and work preferences
  • The use of social media for recruiting, both for employer branding and talent acquisition
  • Challenges and opportunities presented by social media for recruiting Generation Y
  • Future trends and implications of social media in the context of recruiting millennials

Zusammenfassung der Kapitel (Chapter Summaries)

  • Introduction: This chapter introduces the concept of Generation Y and its strong connection to social media. It emphasizes the evolving role of social media beyond social communication, highlighting its impact on various aspects of life, including business operations.
  • Generation Y and Social Media: This chapter defines Generation Y as individuals born between 1980 and 2000 and examines their characteristics, including their optimistic outlook, self-confidence, and emphasis on work-life balance. It further explores the concept of social media as a platform for user-generated content and social networking, differentiating various types based on media richness and social presence.
  • Influence of Social Media on Generation Y and Recruiting: This chapter analyzes the interconnection between Generation Y's social media usage and its influence on their lives, specifically focusing on the impact of social media on recruiting. It delves into the strong influence of social media on Generation Y and the challenges it presents for recruiters.

Schlüsselwörter (Keywords)

Generation Y, Millennials, Social Media, Social Network Sites (SNS), Recruiting, Employer Branding, E-Recruiting, Digital Natives, Technology, Work-Life Balance, Employment Value Proposition (EVP).

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