This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards.
For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.
Table of Contents
- 1.0 Company Background
- 2.0 Environmental Analysis
- 2.1 Value Chain Analysis
- 2.1.1 Primary Activities
- 2.1.2 Secondary Activities
- 2.2 Porter's five forces
- 2.3 SWOT Analysis
- 3.0 Strategic Competitive Advantage and Major Weaknesses
- 4.0 Recommendations
- 4.1 Strategic Recommendations...
- 4.2 Justification of Strategy
Objectives and Key Themes
This document provides a comprehensive environmental analysis of the Volkswagen Group, a global automotive manufacturer. It aims to identify the company's strengths, weaknesses, opportunities, and threats, highlighting its strategic competitive advantages and major weaknesses. The analysis considers various aspects of the company, including its value chain, Porter's five forces, and SWOT analysis.
- Value Chain Analysis of Volkswagen Group
- Competitive Analysis using Porter's Five Forces Framework
- Strategic Competitive Advantage and Major Weaknesses of Volkswagen
- Recommendations for Improving Volkswagen's Competitive Position
- Corporate Social Responsibility Initiatives at Volkswagen
Chapter Summaries
The first chapter provides a background of the Volkswagen Group, outlining its history, operations, and current status as the world's largest automotive manufacturer. The chapter also discusses the company's vision, mission, and commitment to sustainability and corporate social responsibility.
Chapter two focuses on the environmental analysis of Volkswagen, starting with a detailed examination of its value chain. The chapter dives into primary activities, including inbound logistics, operations, outbound logistics, marketing and sales, and service. It also explores secondary activities, including firm infrastructure, human resource management, and technology development.
Chapter three examines the strategic competitive advantage and major weaknesses of Volkswagen. This analysis provides insights into the factors contributing to the company's success and identifies areas where improvement is needed. The chapter explores aspects like market positioning, brand reputation, and technological advancements.
Chapter four presents strategic recommendations for Volkswagen, addressing key areas for improvement and growth. These recommendations are based on the insights gleaned from the previous chapters, including the environmental analysis and the identification of both strengths and weaknesses.
Keywords
The key terms and concepts in this analysis include value chain, Porter's five forces, SWOT analysis, strategic competitive advantage, major weaknesses, corporate social responsibility (CSR), sustainable development, global economy, supply chain, and automobile manufacturing.
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- Moniruzzaman Kiron (Autor:in), 2018, Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis, München, GRIN Verlag, https://www.hausarbeiten.de/document/504948
