This article looks at how and why banking customers have begun to take advantage of mobile services for their banking requirements and why some of them are still hesitant to adopt mobile banking in Ethiopian banking sector. Also, this article throws light on some of the eminent challenges faced by the mobile banking service providers, which can be seen as opportunities for the financial institutions and the bankers.
The internet and the mobile phone, the two technological advancements that have profoundly affected human behavior in the last decade have started to converge. Using a variety of platforms, services are being created to enable mobile devices to perform many activities of the traditional internet in a reduced format for mobile devices. One such area of activity is mobile banking.
A cluster of dedicated and demanding mobile phone users (consumers) have multiplied tremendously over the years, who expect real-time information and access and high levels of service.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Meaning of Mobile Banking
- Key Players
- Behavioral intentions of consumers for using mobile banking services
- Challenges Faced by Banks and Financial institutions in facilitating Mobile Banking Transactions in Ethiopia (Bank of Abyssinia)
- Recommendation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This article explores the growing phenomenon of mobile banking in the Ethiopian banking sector, specifically focusing on Bank of Abyssinia. It examines the reasons behind consumer adoption of mobile banking services, as well as the challenges faced by banks in facilitating these transactions.
- Mobile banking adoption in Ethiopia
- Consumer behavior and preferences regarding mobile banking services
- Challenges in implementing mobile banking solutions
- The role of technology in mobile banking
- The impact of mobile banking on the financial sector
Zusammenfassung der Kapitel (Chapter Summaries)
- Abstract: This section provides an overview of the topic, highlighting the convergence of internet and mobile technologies and the rise of mobile banking. It also mentions the growing demand for real-time information and access from mobile users.
- Introduction: This chapter discusses the rapid adoption of mobile handsets in Asia and Europe, creating opportunities for new mobile services, including mobile financial services. It explores the emergence of mobile payments and banking services, emphasizing the role of mobile networks and the key players in Ethiopia's mobile financing value chain. The chapter uses examples from Bank of Abyssinia to illustrate the features of these new services.
- Meaning of Mobile Banking: This section defines mobile banking in layman's terms, explaining its purpose and providing examples of mobile banking transactions. It emphasizes the importance of security and real-time processing in mobile banking transactions.
- Key Players: This chapter identifies the various actors involved in the mobile commerce business environment, including traditional phone operators, internet companies, content providers, and m-commerce startups. It discusses the strengths and weaknesses of each player in providing mobile commerce applications and services, focusing on the key players in mobile financial services: banks, credit card companies, telecommunication operators, retailers, equipment manufacturers, and software vendors.
- Behavioral intentions of consumers for using mobile banking services: This section explores the reasons why consumers prefer mobile banking over traditional branch banking, highlighting the convenience, accessibility, and speed of mobile banking services.
- Challenges Faced by Banks and Financial institutions in facilitating Mobile Banking Transactions in Ethiopia (Bank of Abyssinia): This chapter delves into the challenges faced by banks in Ethiopia, particularly Bank of Abyssinia, in facilitating mobile banking transactions. These challenges include security concerns, compliance issues, lack of common technology standards, diverse service offerings, market-specific requirements, and consumer awareness and skill gaps.
Schlüsselwörter (Keywords)
Mobile banking, Ethiopia, Bank of Abyssinia, consumer behavior, financial services, technology, security, compliance, interoperability, mobile payments, challenges, adoption, innovation, consumer awareness.
- Arbeit zitieren
- Dereje Tesfa (Autor:in), 2019, Mobile banking in the Ethiopian bank sector, München, GRIN Verlag, https://www.hausarbeiten.de/document/494502
